Google is releasing its new Search Ads 360 (SA360) features quickly, and while many are still yet to come, we’re impressed with some of the new reporting options available now.
Check out our recent search webinar with Adswerve Search Implementation Specialist Chance Carnahan as he walks you through how to use the latest updates to see your data in ways you never have before.
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The majority of the US population is spending more time on streaming TV every day, and advertiser spending is following this trend.
By the end of 2022, advertisers will have spent $21 billion dollars on connected TV (CTV), compared with nearly $68 billion on traditional TV. In 2025, we expect that gap to close further by another $23 billion.
In this Meet the Analyst Webinar, our senior analyst Ross Benes served up the latest CTV viewership trends. He detailed where your industry peers are investing their streaming ad dollars—including our first Netflix ad forecast—so that your organization can stay on pace with the trends.
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MMA
With budget limitations and the need to meet performance KPIs, marketers can leverage location data to drive higher engagement, increase sales and maximize ROAS. Attendees will hear a case study about a convenience store that used offline brand intelligence to improve targeting, deliver a 120% uplift in in-store footfall and measured positive ROAS. You will gain actionable insights on how you and your brand can use location data to deliver results.
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May 2019: Paid Media: Digital ad trends What: Because the digital landscape is constantly changing, Anvil’s team always tries to keep a pulse on the latest and greatest in digital trends to ensure we’re bringing innovative strategies and solutions to our clients.
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