Contextual advertising tailors ads to the environment in which a user is browsing. Since ads are served based on the interest of the user, they are hyper-relevant, tapping into that user’s current frame of mind. Contextual targeting does this by using algorithms to select the advertisements based on keywords, website content, and other metadata.
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tvsquared
TV advertising, a $215 billion global industry, has evolved greatly over the last few years – offering advertisers real-time measurement and optimization opportunities (just like digital!). Watch this on-demand webinar to learn about the biggest trends impacting the global TV advertising market in 2019,
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May 2019: Paid Media: Digital ad trends What: Because the digital landscape is constantly changing, Anvil’s team always tries to keep a pulse on the latest and greatest in digital trends to ensure we’re bringing innovative strategies and solutions to our clients.
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Hibu
In this webinar presented by Hibu and Marketing Bitz, we’ll examine the changing landscape of Facebook, what you need to do, and how you need to do it to have your business succeed. Hibu's Nick Hopkins and Dana Cutler provide you with the information and strategies you need to: Understand how to properly attract new customers.
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