Native advertising

Choozle

We know marketers are constantly faced with improving the reach and performance of the campaigns you’re running. With this in mind, we’ve built a new native advertising library that can be leveraged in your Choozle campaigns that drives customer engagement through content-focused, native ad placements. In this webinar, learn what native advertising is, how it differs from other display creative asset types, how to enable native advertising in your Choozle campaign, and what types of campaigns are well-suited to run native ads.
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Spotlight

In this video, we are going to be discussing the very popular topic of Shopify profits and profitable Facebook ads. One of the most common complaints about Shopify drop shipping that I hear is how hard it is to create profitable marketing campaigns and have profitable success with Facebook Ads. The bad news is you can't control the cost of Facebook ads, the higher CPMS or anything else that happens with the cost of Facebook ads BUT the good news is that there is a solution and, in this video, we discuss it!


OTHER ON-DEMAND WEBINARS

Content Marketing and SEO Strategies for Higher Education

BrightEdge

Colleges and universities are investing more resources in digital marketing and SEO as a means of reaching out to and connecting with prospective students. In this webinar UC Davis shares its story of how it leveraged the power of organic search optimization and effective content marketing to target prospective students, engage them with meaningful content, and drive enrollments. Join Adam Napolitan, Director of Web Communications at the University of California Davis, as he explains insights he has learned regarding content marketing and SEO best practices. Some of the topics he will be discussing are.
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Creating Ads on the Fly—New Opportunities in Programmatic

eMarketer

The webinar addresses these key questions:Is programmatic good or bad for creativity?How are marketers and agencies changing the way they develop creative to meet the needs of a programmatic landscape?What are some best practices for rethinking the creative process?Debra Aho Williamson is eMarketer's principal analyst focusing on social media marketing and real-time marketing. Since 2007, she has written more than three dozen reports about how marketers, media and consumers are engaging with social media. Debra is quoted for her analysis in the business press and speaks regularly at major digital marketing events.
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Digital Marketing Trends Webinar

mdreducation

This webinar provides the results of MDR’s Digital Marketing Trends in the Education Market report, which reveals the reality of educator interaction with digital marketing in email, web ads, and social media. We analyzed nearly 400 million prospecting emails and 100 million web ad impressions across three years and dozens of industries to reveal the kinds of digital marketing that educators respond to.
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SMS Marketing: Why You Need It and Where to Get Started

listrak

The personal nature of mobile phones makes SMS marketing a very powerful part of your cross-channel strategy. Customers who have subscribed to both SMS and email have 25% higher engagement metrics than email-only subscribers; and with a 6% average conversion rate, they are the customers you want to reach. However, many brands are still struggling to figure out how to seamlessly add an SMS strategy. Join us as we walk you through a current state of the SMS industry, sharing examples and results from our extensive eight-month research of nearly 1,000 brands. We’ll then share best practices, new ideas and how you can reach your goals with Listrak’s mobile marketing solution.
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Spotlight

In this video, we are going to be discussing the very popular topic of Shopify profits and profitable Facebook ads. One of the most common complaints about Shopify drop shipping that I hear is how hard it is to create profitable marketing campaigns and have profitable success with Facebook Ads. The bad news is you can't control the cost of Facebook ads, the higher CPMS or anything else that happens with the cost of Facebook ads BUT the good news is that there is a solution and, in this video, we discuss it!

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