New Age Advertising: How to Succeed In The World of Paid Content

Advertising is always present, though people may not be aware of it. In today's world, advertising uses every possible media to get its message through. It does this via television, print (newspapers, magazines, journals etc), radio, press, internet, direct selling, hoardings, mailers, contests, sponsorships, posters, clothes, events, colours, sounds, visuals and even people (endorsements).

Google Analytics is one of the most powerful tools any business person can apply to better understand, what’s working for their business online and where to focus their attention to maximize growth. In this introduction to Google Analytics, we’ll walk you through the basics of Google Analytics.

2022 saw many changes in advertising, media and entertainment. And 2023 is shaping up to be no less transformational for advertisers and publishers alike. Greater data collaboration will necessitate a renewed focus on technology like clean rooms. Retail media growth is expected to continue. Customer journey analytics could change media plans and media buys. It is critical for marketers to stay on top of these important trends.

The advertising market is undergoing a dramatic shift, with a variety of trends impacting the value chain and reshaping the future of the US advertising ecosystem, particularly in video. What should advertisers and publishers expect as this new ecosystem emerges? We'll discuss: How consumer behavior is evolving and its impact on advertising. Key drivers that are causing significant changes in the industry. When the changes might have material impacts on the video advertising space and practical considerations for addressing them.