Exchange4media
Dentsu Aegis Network- one of the leading global media conglomerates in India that specialises in Media, Digital and Creative offerings and the exchange4media group, India’s one-stop destination for the entire Marketing, Media and Advertising industry, have once again come together to launch the 3rd Edition of the Dentsu Aegis Network exchange4media Digital Advertising Report 2019. This Report will be a comprehensive compilation of real-time facts and figures pertaining to the entire Digital domain. The highpoint of the report is that it garners information from decision makers themselves which includes leading advertisers across domains, agencies and digital experts across different verticals.
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Webcast
Digital marketers continue to be challenged with driving higher return on ad spend (ROAS) and cross-channel campaign conversions and return. More and more money is getting poured into digital ad platforms, display, PPC, web and email, but research shows over 96 percent do not convert. It’s time to shift the way you optimize your omnichannel campaigns and leverage AI and machine learning to drive intelligent recommendations for higher sales revenue and pipeline conversions.
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Sebastian Gomez
Well-branded e-commerce stores attract a lot of loyal customers—and repeat purchases. Here are four strategies e-commerce businesses can use to build
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ESOMAR Foundation
In this second webinar of our series on Advanced Research techniques, we look at Advertising Effectiveness for Not for Profit organizations. We all know that old adage that half of all advertising spend is wasted, it’s just that we don’t know which half - but over the last decade or so - with the new neuroscience bringing real understanding of how the brain works – we are getting much better at knowing which types of advertising are most effective – in both the long and short term - and new technology has helped us measure the effect in ways that just weren’t possible before.
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