Proven Strategies for Increasing Native Advertising and Branded Content Revenue

Facebook advertising is fiercely competitive. As ad spend skyrockets and algorithms change, advertisers are scrambling to find the best ways to generate the most impactful conversions at the lowest costs. There is a lot of confusion, but don’t worry – our experts are here to show you how to optimize Facebook campaigns for your ideal personas and drive them to conversion. In this webinar, DialogTech’s Kelley Schultz and Hanapin’s Mary Hartman will walk you through strategy-altering methods to optimize conversions from your Facebook ads.

As US consumers continue to chart an uncertain course through the storm of COVID-19, brands struggle with knowing how to reach out – what messages will seem helpful and appropriate in such chaotic times. In this on-demand webinar, we look at smart strategic and tactical approaches to developing, assessing, and monitoring ads during the pandemic. GfK’s Jon Brand and Melissa Sheila Garcia explore ways to

Even if you're not an e-commerce advertiser,your paid search and social campaigns will be affected by the holiday rush. Tis the season to avoid high cost-per-clicks and low conversions with our 12 Rules of Pay-Per-Click Holiday Prep

For stations of all sizes and in every market, learn to produce compelling creative that advertisers and consumers. Learn to: Tap into your inner creative talent, Write commercials that cut through boring clutter & Lighten up and stop overthinking your ads.