Ramp Up Your Amazon Ad Game: 5 Tips for Success

July 28, 2021 | 8:03PM

Amazon has emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping 92% of people who begin their purchase journey on Amazon buy on Amazon. But do you know how to leverage Amazon’s growing ad opportunities? What are the best practices for running Headline Search Ads or Product Display Ads? Do you know the difference between advertising on the Amazon Ad Platform versus Amazon Marketing Services? Join our digital advertising experts as we explore the many ad choices available on Amazon and its online properties. We’ll suggest use cases, keyword tips, and targeting strategies that will maximize your advertising results.
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A Pay Per Click campaign, also known as a cost per click campaign is an online marketing strategy employed by advertisers and marketers where they pay a specific amount each time one of their ads is clicked. Let’s say as an advertiser, you have placed your ad on a website that might be relevan


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