vimeo
How much time does an ad need to stay on a mobile screen in order to be seen? Our research shows the human brain needs 4/10th of a second to engage with mobile advertising and trigger a response, positive or negative. In the blink of an eye, the brain has already processed a mobile ad. And more so, by the time it takes for their heart to beat once, they have very likely formed an emotional response. Are you prepared with a First Second Strategy?
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Oracle
If you find programmatic advertising confusing, you’re not alone. It is easy to get overwhelmed by the plethora of acronyms (RTBs, DMPs,DSPs, SSPs, 1PD, 2PD, 3PD) and knowing when each of them come into play. Driven by data, Programmatic empowers modern marketers with the intelligence required to serve highly personalized ads. By bringing together First, Second- and Third-Party data at scale, you can target with increased precision and optimize campaigns in real-time.
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Digital Vidya
Businesses in every industry need to use digital transformation to not only stay competitive but also to survive. Digital transformation touches all industry from coffee shop to the education sector. Almost every business is a digital business & hence the one challenge that is crucial to overcoming is creating an effective digital strategy.
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tvsquared
TV advertising, a $215 billion global industry, has evolved greatly over the last few years – offering advertisers real-time measurement and optimization opportunities (just like digital!). Watch this on-demand webinar to learn about the biggest trends impacting the global TV advertising market in 2019,
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