IPSOS
Within business, change is both constant and inevitable. Over the past twenty years, technology has revolutionized the world of advertising. Consumers are now exposed to more advertising than ever before and the way that they engage with brands has fundamentally changed. For advertisers, technological changes bring advantages and disadvantages. Advertisers can reach more people, more personally, across more spaces.
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Curious about Ads Data Hub (ADH), Google’s privacy-centric data warehouse? If you’re running media through Campaign Manager, Display & Video 360, YouTube or the Google Display Network, you won’t want to miss our on-demand webinar, “Introduction to Ads Data Hub.” Adswerve Head of Innovation Charles Farina and Senior Data Scientist Luka Cempre provide:
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Advertising scams have plagued the ad tech ecosystem for quite some time, but thanks to industry innovations many protections are now in place. Yet, that does not mean a pesky scam does not sneak through the pipes every now and then. In fact, malvertising – the practice of incorporating malware in online advertisements – is still a prominent practice. Bad actors are evolving their scams and they have proved to be more profitable than before.
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Microsoft
Millions of people search the web on their computers and mobile devices. Search engine marketing (SEM) is how you can get your ads in front of these future customers when they’re searching for businesses like yours. You set your own budget and are charged only when your ad is clicked. This makes SEM an affordable way to reach more customers for businesses of all sizes — including yours.
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