The digital advertising landscape is constantly evolving. Apple is changing the game for mobile identifiers, Google deprecates third-party cookies, and societal and political issues pervade social media. Meanwhile, marketing leaders must deliver business results as the world continues to recover from a global pandemic. This complimentary webinar delves into the key findings of the first annual Gartner Digital IQ: Advertising Benchmarks 2021. The benchmark evaluates and ranks the digital advertising performance of more than 1,200 B2C and B2B brands across six industries: Consumer Goods; Financial Services; Healthcare; Manufacturing and Natural Resources; Retail; and Travel and Hospitality. You will get actionable insights that can help improve your brand’s digital advertising performance.
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Pacvue is pleased to share that as of today, brands who use DoorDash ads will have access to our industry-leading suite to programmatically manage their campaigns. We’re the first-to-market partner for DoorDash, available immediately leveraging our enterprise suite for brands, sellers, and agencies.
DoorDash is building a collaborative and flexible ad platform focused on meeting customers where they are. Brands can now access and manage DoorDash ads via Pacvue as they market their products to DoorDash customers.
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This in-person Brand Academy, sponsored by Silverbullet, will examine why contextual advertising is being scouted as an effective and easy-to-implement solution for advertisers looking to step into the privacy-first era. Experts, Umberto Torrielli, CSO at 4D, and Billy Port, VP of Revenue at 4D, will take you on a journey to explore the evolution of contextual advertising and where it is today, the importance of safety and suitability for the modern marketer, the incredible world of contextual video, and why it is so important to invest now.
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Digital Marketing Depot
Today’s buyers are more informed than ever. With so much information available, shoppers often turn to trusted sources for recommendations that can influence final buying decisions. Social media posts from friends or family, online polls, Q+A and ratings and reviews – these types of customer generated content can make or break a potential sale. Join our experts as we explore how brands can better leverage customer generated content to deliver the word-of-mouth, personalized messaging that inspires people to buy.
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