Digital Vidya
If you are a digital marketer who works on Display advertising, this session offers a deep dive into the how the ecosystem evolved in 2018 in a post ITP/GDPR world. With data regulation being an important factor, the ad relevance is an obvious spin-off to the debate.
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These two sessions will focus on the advertising APIs (Attribution Reporting, Topics and FLEDGE) that are being tested in Chrome right now and are an ideal starting point for those who are interested in joining the testing. They will also offer a great opportunity to provide immediate feedback to Chrome while those APIs are still in an early stage of the development process.
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ON24
Every day your brand stands to win or lose position on the digital shelf. Brand marketers must tell a compelling brand story at all the various digital touchpoints in a shopper's journey.
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In today’s world, people are demanding more privacy online. Major web browsers have ended (or are ending) their support for third-party cookies and there are increasingly more penalties for privacy law violations.
It’s important to develop digital transformation strategies that boost your ability to collect and utilize first-party data.
Watch Christopher Harrison (CEO, FullContact) and Kevin Lazorik (Senior Vice President and Co-Founder, Hero Digital) discuss adjusting to a cookieless marketing strategy, embracing contextual privacy, and strategies for creating and supporting your own identity graph.
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