The IAB New Ad Portfolio: What, Why, & When (Webinar)

Are you interested in uncovering new business opportunities? Would you like to spend less time building keyword lists? Join us as we explore how broad match can help you tap into new business opportunities, and how you can optimize your campaigns to drive the best results. With constantly changing search landscapes, it can be difficult to anticipate all the queries that customers might enter. Every day, approximately one-third of queries coming to the Bing Network contain new search terms. Broad match helps find relationships between keywords and user searches, even if the full keyword isn’t in the search term, making it a valuable tool to discover new consumer trends or themes.

What’s the foundation of a strong advertising strategy? From key retail matters (like optimizing your product information) to advertising eligibility, we’ll go deep in this live webinar to help you prepare for advertising and enhance your current performance. You’ll learn tips for using our self-service solutions, choosing products to advertise, and creating detail pages that do your products justice. Appropriate for all levels—whether you’ve never advertised on Amazon, or are looking for ways to help strengthen your campaigns.

In this second town hall, IAB experts and industry thought leaders discuss privacy-first approaches to data collection, first-party data, and addressability. In this town hall series, we will have an in-depth discussion on the findings from the latest IAB State of Data 2022 Part II: Preparing for the New Addressability Landscape report, which examines how changes in privacy legislation, the deprecation of third-party cookies and identifiers, and platform policies are affecting data collection, addressability, measurement, and optimization. IAB commissioned MediaScience to conduct this qualitative research study on how marketers are evolving their approach to consumer privacy, as well as working with their internal and external partners to meet consumer privacy expectations.

Advertising is always present, though people may not be aware of it. In today's world, advertising uses every possible media to get its message through. It does this via television, print (newspapers, magazines, journals etc), radio, press, internet, direct selling, hoardings, mailers, contests, sponsorships, posters, clothes, events, colours, sounds, visuals and even people (endorsements).