Five Benefits to Buying Branded Terms via Google Ads: PPC Strategies for 2020 In today’s uncertain economic climate, brands are retooling sales and marketing efforts. One area that often gets cut first, is brand marketing. Brand marketing (like buying your own name on Google) can seem like a luxury during an economic crisis. History shows there are very good reasons to maintain branded campaigns as well as increase, rather than decrease, marketing budgets.
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How advertisers and agencies now view advertising in post-pandemic times, according to a recent survey conducted by Borrell Associates, is the focus of an INMA Advertising Initiative Meet-Up. Corey Elliott, executive vice president of local market intelligence for Borrell Associates, will share the surprising findings about questions like why they're still buying print newspaper advertising, how streaming video has become one of the hottest marketing products, and where businesses are spending more and where they're making their biggest cuts.
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GIANT MEDIA
Advertisers are expected to spend just shy of $30 billion on online video this year – an increase of nearly 28 percent year-over-year, according to recent research by WARC and its global ad trends report. Leading the pack when it comes to where brands are spending dollars is YouTube. Twenty percent of online video advertising is spent at YouTube. While YouTube’s market share has remained steady over the past few years, according to stats from Statista, it has solidified itself at the top of the mountain for online video advertising.
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The streaming world is preparing for a makeover in the new year. Premium channels from Disney+ to Netflix are debuting their ad-supported channels, creating valuable inventory for advertisers. And for the first time, streaming surpassed linear viewing, meaning there are even more opportunities to make your mark. So how exactly can advertisers prepare for this new landscape?
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