As US consumers continue to chart an uncertain course through the storm of COVID-19, brands struggle with knowing how to reach out – what messages will seem helpful and appropriate in such chaotic times.
In this on-demand webinar, we look at smart strategic and tactical approaches to developing, assessing, and monitoring ads during the pandemic. GfK’s Jon Brand and Melissa Sheila Garcia explore ways to
tap into key themes of well-received campaigns responding to COVID-19
monitor competitive online ad activity – even targeted “dark” marketing – during the pandemic
get reliable insights on consumers’ reactions to brand creative
maximize the short-term engagement – and long-term memorability – of ads
The webinar draws on GfK’s partnership with BrandTotal – a real-time competitive intelligence platform capturing social media activity – and GfK’s own Ad Fit Optimizer (AFO) tool for optimizing ad creative.
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To deliver personalized ads, ad tech company Clinch tracks hundreds of millions of web users who generate 1 billion events each day. Clinch knew that the old school way of building data pipelines wasn’t going to work, so partnering with Upsolver, they were able to save time and money on their data warehouse fees as well as optimize their engineering resources.
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marketo
Riddle us this, marketers: How does Marketo get the most out of their own search and social advertising campaigns? Watch Scott Minor, Online Marketing Program Manager, and Favian Castillo, Digital Marketing Specialist, as they spill the beans on their paid strategy at Marketo.
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Brand-Building via PR: Building a Corporate or Personal Brand via Public Relations Tactics In the pandemic-shaped world, some marketers are struggling to secure budget to generate awareness and new customers. One solution to the New Normal economic and social environment is to empower marketers and key executives to build brand via public relations. In this lunch & learn webinar, Anvil Media President & Founder Kent Lewis outlines five key strategies to build your personal and corporate brand, including writing, speaking, awards, press coverage, and social media engagement.
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