The race to the sale: Adopt OEM advertising KPIs for a record finish

OEM advertising plays a critical role in driving vehicle make and model awareness, building consumer preference and contributing to actual vehicle sales. Tracking the results of these efforts is a complex and evolving science. While measuring the impact of any advertising is a necessary challenge, it is a certainty that the resulting insights will be limited by exactly which KPIs are being tracked.
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Spotlight

OTHER ON-DEMAND WEBINARS

Time-Savers for Marketers in Google Ads

Hanapin Marketing

When you’re spending exorbitant amounts of time in Google ads as a digital marketer, we know you’re always looking for ways to save time and be more efficient with your data. And of course, we’re here to make you the heroes of your organization, so we have tips that can help you save time left and right.
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The eleven social media metrics you need to master

Marketing Week

Watch on demand to find out the key data points marketers should be gathering from social media, in order to get more from their analytics and strengthen engagement with their target consumers.
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Getting Started with Responsive Search Ads (RSAs)

Digital Marketing Depot

Responsive Search Ads (RSAs) are perhaps the most innovative change coming to your search campaigns since 2016. Join our webinar to learn more about Google’s new RSA format and the best practices for running successful campaigns. We’ll cover the following topics: Setting up RSAs, Creating RSA conversion goals, Best practices for running RSA campaigns & Optimizing RSA campaigns.
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The future of advertising: What impacts and opportunities will emerge?

Deloitte

The advertising market is undergoing a dramatic shift, with a variety of trends impacting the value chain and reshaping the future of the US advertising ecosystem, particularly in video. What should advertisers and publishers expect as this new ecosystem emerges? We'll discuss: How consumer behavior is evolving and its impact on advertising. Key drivers that are causing significant changes in the industry. When the changes might have material impacts on the video advertising space and practical considerations for addressing them.
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