The Truth Behind Lead Qualification for Sales and Marketing Alignment

This webinar will explore opportunities, and the best product combinations to grab the attention of your customer throughout their entire journey for higher retention.

The INMA conversation around content economics continues with this video meet-up that will look at breaking down silos to grow digital subscriptions, advertising behind the paywall, and designing paid packages. Join INMA Researcher-in-Residence Grzegorz Piechota and his guests who include Andiara Petterle, vice president of product and operations for RBS in Brazil; Robin Govik, head of digital for Mittmedia in Sweden; Alan Hunter, head of digital for The Times and Sunday Times in the United Kingdom; and Professor Edward Malthouse of the Medill School of Journalism at Northwestern University in the United States.

How advertisers and agencies now view advertising in post-pandemic times, according to a recent survey conducted by Borrell Associates, is the focus of an INMA Advertising Initiative Meet-Up. Corey Elliott, executive vice president of local market intelligence for Borrell Associates, will share the surprising findings about questions like why they're still buying print newspaper advertising, how streaming video has become one of the hottest marketing products, and where businesses are spending more and where they're making their biggest cuts.

Brand-Building via PR: Building a Corporate or Personal Brand via Public Relations Tactics In the pandemic-shaped world, some marketers are struggling to secure budget to generate awareness and new customers. One solution to the New Normal economic and social environment is to empower marketers and key executives to build brand via public relations. In this lunch & learn webinar, Anvil Media President & Founder Kent Lewis outlines five key strategies to build your personal and corporate brand, including writing, speaking, awards, press coverage, and social media engagement.