Leading marketers actively measure their digital performance across web, social, mobile and digital relative to their competitors and challenger brands. In this complimentary digital marketing webinar, learn about the B2B and B2C brands that stand out as best of breed, according to Gartner for Marketers’ digital benchmarking team, including the key trends and behaviors of “genius” digital marketers.
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Sebastian Gomez
Well-branded e-commerce stores attract a lot of loyal customers—and repeat purchases. Here are four strategies e-commerce businesses can use to build
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Looking for the best way to stay nimble in today’s adtech industry? Understanding the landscape is the first step in optimizing your marketing strategies and using data effectively.
In this webinar, Laura Perlman, SVP Marketing Planning, Product, and International at Viking Cruises, shares some tips on navigating the adtech space so you can confidently provide superior omnichannel customer experiences. Find out how using the right technology can boost your marketing ROI and generate business value in the form of happier, more loyal customers.
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There is no longer a debate on the need for new currencies and measurement methodologies for TV advertising. Now that the industry has come together and decided there must be a new way forward, the future of diversified currencies lies in its ability to set new standards it can support. But what will those be?
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