Nielsen
Socially charged advertising isn’t just for nonprofits anymore. Today’s consumers expect the brands they buy to communicate a purpose and contribute to social change. Now, staying silent on social issues is just as risky as taking a stance. But there is a way to know how your consumers will react before making the leap.
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townnews
Navigating the ever-changing landscape of digital advertising can be a challenge. At our February customer webinar, Patty Bristol, Ad Ops program manager at TownNews, shared best practices to help you better optimize your overall digital advertising inventory. Using real-life examples and known challenges, Patty showed how using local and programmatic together can create the optimal digital advertising revenue stream.
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linkedin
In an ongoing effort to make creating campaigns on LinkedIn easier for everyday marketers, we've redesigned campaign manager to lead with objectives. In the new experience, you simply start by choosing the objective that matters most to your business and Campaign Manager will customize campaign creation according to your objective. Watch this on-demand webinar to learn more about objective-based advertising and hands-on tips for creating campaigns in the new experience.
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metrixlab
Did you know? 72% of patients go online to learn about their condition. And 1 in 4 turn to the internet before speaking to a doctor. Yet only 3% of healthcare advertising budget is spent on digital. And most digital DTC advertising is ineffective. Are you making the most of DTC digital advertising? Watch the recording of our 35-minute webinar to find out how pharmaceutical brands can benefit from this huge opportunity:
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