using online marketing and advertising to grow your eCommerce business

Learn from Breakthrough Broker's President Eric Sachs and Co-Host Chelsea Peitz as they dive deep into stories during this on-demand webinar. In addition to exploring how you can build your brand and grow your audience using stories.

As marketers increase their spend on social media, they’re under constant scrutiny to display ROI from their campaigns. We know how difficult it can be to show any impact or only have a qualitative sense of impact. To understand ROI from your social marketing campaigns, it’s important to understand the different metrics to track across all your organic and paid channels.

Influencer marketing, native advertising and other forms of viral marketing via social media have emerged as some of the most popular and dynamic tools available to advertisers today to engage consumer audiences. The Federal Trade Commission (FTC) has become increasingly active in seeking to regulate how advertisers and influencers can effectively and legally communicate with the consuming public.

In this second town hall, IAB experts and industry thought leaders discuss privacy-first approaches to data collection, first-party data, and addressability. In this town hall series, we will have an in-depth discussion on the findings from the latest IAB State of Data 2022 Part II: Preparing for the New Addressability Landscape report, which examines how changes in privacy legislation, the deprecation of third-party cookies and identifiers, and platform policies are affecting data collection, addressability, measurement, and optimization. IAB commissioned MediaScience to conduct this qualitative research study on how marketers are evolving their approach to consumer privacy, as well as working with their internal and external partners to meet consumer privacy expectations.