Event Webcasts
Social media analytics are constantly evolving. What initially served as a way to measure popularity counting likes and retweets is now an indispensable tool that serves every aspect of your business. The insights unlocked by social media analytics tools inform everything from marketing to customer service to product innovation and more. So how do you put them to work for your brand?
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Exclusive insights for publishers from the Cannes Lions Festival in France is the focus of an INMA Webinar featuring Marcelo Benez, chief commercial officer for Folha de S.Paulo. In a world amid rapid transition, what can the most important creativity festival on the planet convey to news media companies? What’s next in trends and values for the quickly changing advertising industry?
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Falcon
Traditional media models have been turned upside down as new digital options move into the mainstream. Consumer behavior has followed suit, and brands need to revamp their advertising models to take full advantage of the new media market. But what kind of ad experiences will resonate best?
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Curious about Ads Data Hub (ADH), Google’s privacy-centric data warehouse? If you’re running media through Campaign Manager, Display & Video 360, YouTube or the Google Display Network, you won’t want to miss our on-demand webinar, “Introduction to Ads Data Hub.” Adswerve Head of Innovation Charles Farina and Senior Data Scientist Luka Cempre provide:
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