VR & AR in Marketing & Advertising

Traditional media models have been turned upside down as new digital options move into the mainstream. Consumer behavior has followed suit, and brands need to revamp their advertising models to take full advantage of the new media market. But what kind of ad experiences will resonate best?

Over the past few years there has been a surge in new platforms available to advertisers designed to reach users in rapidly growing digital ecosystems such as mobile apps, gaming, and eSports. These platforms provide a plethora of new audiences and opportunities for advertisers to get their name out there and in front of primary target audiences that may have been difficult to reach through traditional digital advertising platforms.

The current approaches to activating, managing, and measuring audiences and digital media performance are all being challenged with the roll-out of regulations, deprecation of third-party cookies, and restricted access to advertising ID.

Inflation is up. Spending is dropping. And now there’s growing talk of a marketer’s nightmare: a recession. When times get tough, brand marketing budgets are the first to go, and TV is often on the chopping block. But what if you didn’t have to turn your back on TV ads? What if they could prove their performance impact, show ROI, and underline the marketing team's value? Join Jon Zucker, senior product marketing manager at MNTN, as he gives advertisers the survival guide for weathering tough times. Jon will look at why brands need to prioritize ad channels with measurable returns, discuss success stories of CTV advertising during the economic uncertainty of COVID and show how TV can be a growth driver during both good times and bad.