Smartly
Familiar with bid multipliers? No stress if you’re not - bid multipliers is a Facebook feature that helps advertisers, like you, to streamline their audience segmentation without splitting them into different ad sets. We have seen it improve advertisers’ performance significantly, but we understand why it might feel daunting to get started. Maulik Desai and Tuomas Mäki hosted a webinar to discuss Bid Multipliers for Mobile App and E-Commerce Advertisers, where they took a deep dive into bid multipliers and how to use them to drive performance.
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In these uncertain times, with added economic pressure, Daniel will share his latest outlook for the industry detailing growth opportunities and the role of new channels. After the presentation, Daniel will take questions from the audience to delve deeper into the markets and channels that will provide opportunities and challenges.
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digital marketing depot
Amazon has emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping 92% of people who begin their purchase journey on Amazon buy on Amazon. But do you know how to leverage Amazon’s growing ad opportunities? What are the best practices for running Headline Search Ads or Product Display Ads? Do you know the difference between advertising on the Amazon Ad Platform versus Amazon Marketing Services? Join our digital advertising experts as we explore the many ad choices available on Amazon and its online properties. We’ll suggest use cases, keyword tips, and targeting strategies that will maximize your advertising results.
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IAB Europe
Speakers from trailblazing companies in the field of blockchain as well as adopters of these solutions took part in a session designed to better familiarize you with the inner workings of this intricate technology and its current and future impact on digital advertising.
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