CPC Strategy
The success of a brand doesn’t merely depend on the value of a customer’s single purchase; rather, it’s about the value a customer offers over their lifetime. Brand advocates are satisfied customers who genuinely love your brand and spread the word about it – and while not all of your customers become 100% loyal to your brand, all of your customers have the potential to become advocates.
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Quora Inc
Quora Ads has partnered with Metric Theory and Zenefits to share how their campaigns on Quora yield similar performance to other paid channels, at about half the cost. Quora Evangelist JD Prater dives into a tactical presentation of how to reach your goals with Quora, using the Zenefits campaign as a prime example while layering in never-before-seen metrics and key strategies.
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Have you considered leveraging programmatic for political ads? With the elections coming soon and digital advertising spend increasing across all verticals, it’s expected that 2022 will see notable growth in political ad spend. This means that there’s no better time than now to adopt programmatic advertising as part of your political campaign strategy.
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Event Webcasts
Social media analytics are constantly evolving. What initially served as a way to measure popularity counting likes and retweets is now an indispensable tool that serves every aspect of your business. The insights unlocked by social media analytics tools inform everything from marketing to customer service to product innovation and more. So how do you put them to work for your brand?
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