Marketers at brands and agencies are constantly striving to answer questions such as – “Is my marketing working?” and “What is the ROI on my marketing?”. To understand the impact of their advertising efforts on desired audiences, marketers must understand the results and campaign success metrics for their campaigns. For a marketer, the ability to access campaign insights instantaneously and experiment with new tactics are key to driving innovation and delivering superior business outcomes.
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monday.com’s acquisition team are masters of nailing and scaling its paid program.
In two years they grew a small test investment in Youtube to a whopping $2m / month paid program.
How did they do it?
By testing, measuring, iterating, and building an in-house media agency.
Join Or Hadar from monday.com who will walk us through how they scaled their paid program to a massive investment in an awareness channel.
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Sirius Decisions
This replay provides the following benefits: Gain a deeper understanding of the attributes of great b-to-b brands and how they strengthen customer engagement. Learn how to empower employees to deliver against your company’s brand promise to engage and inspire customers. Pinpoint the brand enablement and customer engagement activities that drive the greatest impact.
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MMA
With budget limitations and the need to meet performance KPIs, marketers can leverage location data to drive higher engagement, increase sales and maximize ROAS. Attendees will hear a case study about a convenience store that used offline brand intelligence to improve targeting, deliver a 120% uplift in in-store footfall and measured positive ROAS. You will gain actionable insights on how you and your brand can use location data to deliver results.
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