CPC Strategy
Advertising on Facebook presents a unique opportunity because it’s a channel that can address every stage of the ecommerce conversion funnel—from brand awareness to generating revenue to creating loyal customer relationships.
Watch Now
In today’s world, people are demanding more privacy online. Major web browsers have ended (or are ending) their support for third-party cookies and there are increasingly more penalties for privacy law violations.
It’s important to develop digital transformation strategies that boost your ability to collect and utilize first-party data.
Watch Christopher Harrison (CEO, FullContact) and Kevin Lazorik (Senior Vice President and Co-Founder, Hero Digital) discuss adjusting to a cookieless marketing strategy, embracing contextual privacy, and strategies for creating and supporting your own identity graph.
Watch Now
Digital Vidya
Businesses in every industry need to use digital transformation to not only stay competitive but also to survive. Digital transformation touches all industry from coffee shop to the education sector. Almost every business is a digital business & hence the one challenge that is crucial to overcoming is creating an effective digital strategy.
Watch Now
IPSOS
Within business, change is both constant and inevitable. Over the past twenty years, technology has revolutionized the world of advertising. Consumers are now exposed to more advertising than ever before and the way that they engage with brands has fundamentally changed. For advertisers, technological changes bring advantages and disadvantages. Advertisers can reach more people, more personally, across more spaces.
Watch Now