One Platform to Rule Them All
5 reasons to choose a hybrid platform that combines B2B and B2C capabilities

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A growing number of B2C companies are getting into B2B eCommerce. In the U.S., online B2B sales are more than double online retail sales, and B2C companies want a piece of it. So they’re adding wholesale storefronts to diversify and grow their sales, and even creating custom product lines for corporate use.

Whether you’re adding B2B or B2C, you’ll need a new set of eCommerce features, which you’ll have to build or buy. This eBook identifies five reasons to choose a hybrid eCommerce platform that combines strong B2B and B2C functionality.


  • You won’t end up with two platforms.
  • You’ll get a jump on the competition.
  • You’ll stand out.
  • You’ll be ready for anything.
  • You’ll keep your product catalog under control.

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