2017 was a tough year for affiliate marketing, but despite a rough ride, the industry has bounced back and is booking. So what are the big issues facing the industry and what will this mean for Telemedia players? Yes, there are issues with fraud and, yes, the industry is facing a raft of regulation (direct and indirect), but things are looking more positive for the sector than they have for some time. From GDPR to e-commerce, from mobile commerce to artificial intelligence, from a move away from coupons and other diversifications, the industry is shifting. So what are the key trends facing the industry in 2018 and what impact are they going to have?