Reinventing Commerce Focus on North America

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This report is based on a quantitative study of over 1,200 merchandising, ecommerce and marketing executives in retail, CPG/FMCG and branded manufacturing in twelve countries across North America, Europe and Asia.

The playing field has narrowed for many commerce players. There’s not enough margin to compete on price for the long term. Standards for fulfilment are so high that it’s challenging to meet them, let alone differentiate. Few products are so unique that their sellers can stay ahead of the market.

  • Most Retailers, CPGs and branded manufacturers are under pressure to reinvent their business models and go-to-market strategies
  • A majority of companies see a new model for growth based on combining their commerce expertise with customer experience.
  • Commerce companies’ vision for growth is hampered by organizational and capability gaps

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