The Definitive Guide to Account-Based Marketing

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What are the benefits of ABM?

Both traditional demand generation and account-based marketing strategies have their benefits, and organisations need to find the right mix of both to maximise their revenue potential. By adding elements of ABM to your revenue strategy and using it to augment and improve your lead-based efforts, you can generate more revenue faster and more efficiently than before. That’s because the accounts you target with ABM are strategic—they’re often high-yield and a better fit for your products or solutions. As a result, these accounts naturally have a higher likelihood of generating more revenue and can help you penetrate new markets and verticals.

• It boosts overall sales and marketing ROI
• It is more efficient and targeted
• It is more personal
• It helps drive attributed revenue
• It increases sales, marketing, and organisational alignment
• It improves the buyer experience

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