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The Ecommerce Health and Beauty Makeover: Rise of the Millennials and Social Selling
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The global wellness economy is now a $4.2 trillion market, according to the Global Wellness Institute, with personal care, beauty and aging making up a quarter of this. Never before has social influence been so instrumental in an industry’s growth, with millennials and influencers the driving force behind it.
They are disrupting how Health & Beauty brands advertise, communicate with customers and guide the sale. Redbox Digital, an implementation partner of the Magento Commerce platform, have seen how brands are reacting to the opportunities driven by this demographic. Find out how the successful brands have adapted to this millennial shoppers’ journey and are:
Making it social to reach their audience
Making it conversational offline and online
Making it convenient to try and buy
Making it innovative and embracing new technologies
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