The Importance Of Visuals In An Effective Content Marketing Strategy.

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How to use imagery to enhance the value of your content efforts.

First impressions matter. In fact, research shows that people form a first impression in 50 milliseconds.1 As many as 81 percent of people only skim the content they consume online—and read only 20 to 28 percent of words on each visit.

Here are a few ways to use imagery to meet your brand’s content marketing objectives.

  • Make it authentic.
  • Make it endearing.
  • Make it relevant.
  • Make it unique.
  • Choose the right format.
  • The power of imagery in brand storytelling.


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