Home > Companies > Thought Leaders > 'We’ll start to see marketers tap intelligent tools to target consumers without the need for personal identifiers' says LoopMe's Sarah Rew

'We’ll start to see marketers tap intelligent tools to target consumers without the need for personal identifiers' says LoopMe's Sarah Rew

marketers tap intelligent tools
Sarah Rew, Senior Director, Global Marketing at LoopMe elaborates on the importance of measuring campaign performance, LoopMe's innovative use of AI and ML and how high technologies are changing the AdTech marketplace in her latest interview with Media 7.

Combined with the data insights gathered through machine learning, we are able to identify appropriate audiences, as well as offer real-time campaign insights

MEDIA 7: Thank you so much for doing this with us! Before we dig in, our readers would love to learn a bit more about you. Can you tell us a story about what brought you to this specific career path?
SARAH REW: Thank you for having me! My interest in PR and marketing was actually sparked by one of my university professors. While reading Classical Civilisation and Psychology at the University of Manchester, my lecturer suggested that PR could be a good fit for me, which prompted me to attend an “Institute for Public Relations” day to learn more about the industry. The emphasis on storytelling really excited me and I was keen to help shape a brand’s identity through the power of communication. After completing two work experience placements in financial PR, I went travelling for a year, visiting Singapore, Australia, New Zealand, Fiji, the Cook Islands, Tahiti, Los Angeles and San Francisco. This was a formative experience, teaching me independence and resilience, which I have taken with me throughout my career. When I returned to the UK, I started working at VisitBritain in the Strategic Communications department, helping to organize product familiarization trips for trade buyers and journalists. I’ve since worked for Toluna, YuMe, and Flashtalking, then I joined LoopMe as International Marketing Director in 2019, before being promoted to Senior Director, Global Marketing. Now, I manage the UK marketing team, deliver global marketing plans, and create LoopMe’s insights and research reports.

M7: Recently, Mayfair Equity Partners announced their plan to acquire a majority stake in LoopMe. What major changes will this deal bring to the table for your clients and customers?
SR: We’re excited to have the support of Mayfair and the opportunities that it brings. Not only will it bolster LoopMe’s ability to develop innovative new products, but it will also help accelerate our growth in core markets, such as the US and EMEA. In addition, we will be expanding further internationally, particularly within the APAC region.

Read More: 'Make the customer the hero,' says Chris Kim, Director of Social Media at Airtable


While measuring campaign performance will be just as important, not many companies have succeeded in finding efficient and dynamic measurement tools

M7: LoopMe has transformed the mobile advertising sector through the innovative use of AI and ML. What distinguishes your products in today's consumer experience-driven industry?
SR: One of LoopMe’s major selling points is our use of artificial intelligence, allowing businesses to optimize their campaigns in real-time and deliver relevant ads to consumers. This also means that businesses can base their marketing decisions on empirical data rather than outdated proxy metrics. LoopMe’s AI creates a predictive model of consumers that are more likely to take an action -- this is based on hundreds of attributes. We then serve ads to those consumers which are most likely to convert, a decision that’s made in real-time on each ad request. LoopMe conducts regular surveys and research to determine consumers’ attitudes, behaviours and opinions. This gives us an edge in terms of relevancy because, combined with the data insights gathered through machine learning, we are able to identify appropriate audiences, as well as offer real-time campaign insights to boost our clients’ measurable uplift.


 

M7: What are your predictions on AI-led technologies changing the AdTech marketplace in the coming years?
SR: The digital marketing space has always been fast-moving, but it’s been especially turbulent over the past few years with ongoing privacy changes and the race to find cookieless targeting solutions. While measuring campaign performance will be just as important, not many companies have succeeded in finding efficient and dynamic measurement tools. Going forward, this will become a bigger priority in the ad tech world and marketers will move away from proxy metrics, such as clicks, in favour of AI-based solutions. With privacy regulations more stringent than ever, we’ll also start to see marketers tap intelligent tools to target consumers without the need for personal identifiers. For example, predictive modelling maximizes privacy-compliant first-party data by pairing it with third-party insights. This allows advertisers to identify relevant audiences based on their behaviours and therefore tailor ads and recommendations to the right audiences at the right time.

Read More: Panzura's Glen Shok predicts a future with self-learning AI algorithms that can make networks more efficient


The industry is so wide-ranging that it’s important to explore different specialisms until you find the one you love

M7: What is your approach to market research, both customer and competitor focused, in the data-driven advertising industry?
SR: It’s always been fundamentally important to us to conduct our own in-flight research. This allows us to identify key consumer trends and help clients better inform their advertising strategies. Data-driven, real-time consumer insights are a part of our day to day strategy and our PurchaseLoop product helps us unlock these. PurchaseLoop uses artificial intelligence to optimize media investments against marketing goals -- from impacting how people feel about a brand to what they do after they have been exposed to their ad. We also keep an eye on industry research updates, such as the UK’s IPA Bellwether Report, which helps benchmark how the industry is performing — and is predicted to perform – over the coming months.

M7: What is your advice to young professionals trying to pave their way into Marketing?
SR: It’s not always about having the most experience, although securing some mentorship in your early years will give you a strong foundation. If you’re driven and enthusiastic, you can quickly learn the ropes, and, most importantly, if you believe in yourself you can achieve anything. The industry is so wide-ranging that it’s important to explore different specialisms until you find the one you love. This will help you consolidate your wider industry knowledge and enter new areas with a fresh perspective. I have personally moved through different areas of marketing before settling in ad tech and it has given me many transferable skills. Networking events are also invaluable ways to learn more about the industry and make important connections that could influence your future career.

ABOUT LOOPME

LoopMe, a leading outcomes-based platform closes the loop on digital advertising. By leveraging AI to optimize media delivery in real-time, they drive measurable uplift for business outcomes and more effective advertising across online and offline marketing goals, including brand lift, purchase intent, consideration, foot traffic and sales.

LoopMe was founded in 2012 with the mission to create better consumer experiences through innovation, powered by data, to bring people and brands together. The Company is headquartered in the UK, with global offices across New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Dnipro (Ukraine), Japan and Hong Kong.

More THOUGHT LEADERS

'Unlocking Market Potential: MyTradeZone's Dynamic Solution Bridges Supply and Demand for Businesses Everywhere,' says Bachir

February 15, 2024

Bachir Kassir, an accomplished entrepreneur and founder of MyTradeZone and WebJaguar Digital Commerce, has a notable track record in launching ventures, notably Advanced E Media, Inc., which introduced the WebJaguar Commerce and Marketing Automation platform, a software-as-a-service model. His latest endeavor, MyTradeZone.com, serves as a global B2B trade network, likened to LinkedIn for businesses, aiming to connect companies worldwide. Machintel: Please share with us your journey that led to the founding of MyTradeZone? What inspired the concept of MyTradeZone? Bachir Kassir: Some time ago, I thought about creating a B2B network to connect companies. At that time, I had just founded my digital commerce company, ‘WebJaguar’. So, I registered the domain mytradezone.com and kept the idea in the back of my mind. During my tenure as President and CEO of MyTradeZone, I dealt with over 1000 businesses, and the idea of MyTradeZone evolved even more with feedback from real customers, discussing their challenges and how MyTradeZone could help. Consequently, we developed a prototype and launched the site as a beta. Then, in December 2021, I had an exit when my company, WebJaguar, was acquired. With the freedom gained from the exit, I was able to dedicate 100% of my time to MyTradeZone, leveraging over 20 years of experience in B2B to officially launch the platform. Machintel: In your view, what are the biggest challenges facing the B2B sector today? Bachir Kassir: The biggest challenge facing the B2B sector is marketing and achieving cost-effective brand awareness for their products and services—to the right target audience. Many companies have great products and services, but the cost of exposure is expensive. Additionally, many companies, restricted by their size or location, encounter obstacles in attending various trade shows, yet they continue to offer outstanding products despite these challenges. Machintel: How does MyTradeZone aim to revolutionize B2B interactions, especially with its AI-driven matchmaking and recommendations? Bachir Kassir: MyTradeZone, think of it as a digital twin of our physical world, where every business qualifies to join. Now, MyTradeZone is the universe of companies. Within this platform, businesses are categorized, organized, and displayed according to their region, industry verticals, and more. MyTradeZone uses data science and AI algorithms for smart matchmaking between companies. We aim to revolutionize B2B interactions using this smart B2B search engine. Every business has a supply side and demand side, and because of that, MyTradeZone helps companies connect with potential customers. At the same time, MyTradeZone assists companies in procuring products and services from suppliers. Machintel: What methods are employed by MyTradeZone to ensure its users have fruitful networking experiences that result in lead generation? Bachir Kassir: When a company is on MyTradeZone, it becomes part of a vast universe of companies. At the same time, it can belong to and be part of different networking groups, trade shows, events, associations, and so on. This method ensures that users are exposed to the right targeted audience of the group they belong to. Additionally, a company can sponsor a specific group, thereby exposing itself to the members of that group. A group organizer can invite various companies to sponsor their groups, or companies can choose to sponsor a group through a self-service option. In the process, the group organizer can monetize their group. There are many free tools available, including live chat, video chat, group chat, private company notes, and other tools that ensure a fruitful networking experience. Another key feature is the request for quotation (RFQ) system, allowing anyone to submit quotations, while companies have the capability to search through these submissions. However, if a company is on the paid plan, the Business Essential plan, they get automatically alerted when someone submits an RFQ that matches their selected tags. Another incentive for users to upgrade to the paid plan, the Business Essential, is that they can select up to 20 keyword phrases of their choice, ensuring their company appears at the top of the search results. All the above and more provide both free and paid tools available for lead generation and smart matchmaking between companies. ...

Read More

Q&A with Jonas Hagströmer Theodorsson, Co-owner and Global business developer Ecommerce at Keywordio and AdHelp.io

Media 7 | September 30, 2021

Jonas Hagströmer Theodorsson, Co-owner, Global business developer Ecommerce at Keywordio and AdHelp.io, is a frequent speaker @Google, Stockholm School of Economics and IHM Business School on topics related to growth for global e-commerce companies. Jonas joined Keywordio because he loves working with extraordinary e-commerce clients in a global environment where the combination of digital talent and AI is the only way to beat the competition....

Read More

SAP's Tim Clark advises brand journalists to create stories in their own voice

Media 7 | November 12, 2021

Tim Clark, Vice President, Head of Native Advertising at SAP, explores the importance of native advertising and brand journalism for driving enterprise growth in this interview with Media 7. Read on to find out how he did it at SAP....

Read More

'Unlocking Market Potential: MyTradeZone's Dynamic Solution Bridges Supply and Demand for Businesses Everywhere,' says Bachir

February 15, 2024

Bachir Kassir, an accomplished entrepreneur and founder of MyTradeZone and WebJaguar Digital Commerce, has a notable track record in launching ventures, notably Advanced E Media, Inc., which introduced the WebJaguar Commerce and Marketing Automation platform, a software-as-a-service model. His latest endeavor, MyTradeZone.com, serves as a global B2B trade network, likened to LinkedIn for businesses, aiming to connect companies worldwide. Machintel: Please share with us your journey that led to the founding of MyTradeZone? What inspired the concept of MyTradeZone? Bachir Kassir: Some time ago, I thought about creating a B2B network to connect companies. At that time, I had just founded my digital commerce company, ‘WebJaguar’. So, I registered the domain mytradezone.com and kept the idea in the back of my mind. During my tenure as President and CEO of MyTradeZone, I dealt with over 1000 businesses, and the idea of MyTradeZone evolved even more with feedback from real customers, discussing their challenges and how MyTradeZone could help. Consequently, we developed a prototype and launched the site as a beta. Then, in December 2021, I had an exit when my company, WebJaguar, was acquired. With the freedom gained from the exit, I was able to dedicate 100% of my time to MyTradeZone, leveraging over 20 years of experience in B2B to officially launch the platform. Machintel: In your view, what are the biggest challenges facing the B2B sector today? Bachir Kassir: The biggest challenge facing the B2B sector is marketing and achieving cost-effective brand awareness for their products and services—to the right target audience. Many companies have great products and services, but the cost of exposure is expensive. Additionally, many companies, restricted by their size or location, encounter obstacles in attending various trade shows, yet they continue to offer outstanding products despite these challenges. Machintel: How does MyTradeZone aim to revolutionize B2B interactions, especially with its AI-driven matchmaking and recommendations? Bachir Kassir: MyTradeZone, think of it as a digital twin of our physical world, where every business qualifies to join. Now, MyTradeZone is the universe of companies. Within this platform, businesses are categorized, organized, and displayed according to their region, industry verticals, and more. MyTradeZone uses data science and AI algorithms for smart matchmaking between companies. We aim to revolutionize B2B interactions using this smart B2B search engine. Every business has a supply side and demand side, and because of that, MyTradeZone helps companies connect with potential customers. At the same time, MyTradeZone assists companies in procuring products and services from suppliers. Machintel: What methods are employed by MyTradeZone to ensure its users have fruitful networking experiences that result in lead generation? Bachir Kassir: When a company is on MyTradeZone, it becomes part of a vast universe of companies. At the same time, it can belong to and be part of different networking groups, trade shows, events, associations, and so on. This method ensures that users are exposed to the right targeted audience of the group they belong to. Additionally, a company can sponsor a specific group, thereby exposing itself to the members of that group. A group organizer can invite various companies to sponsor their groups, or companies can choose to sponsor a group through a self-service option. In the process, the group organizer can monetize their group. There are many free tools available, including live chat, video chat, group chat, private company notes, and other tools that ensure a fruitful networking experience. Another key feature is the request for quotation (RFQ) system, allowing anyone to submit quotations, while companies have the capability to search through these submissions. However, if a company is on the paid plan, the Business Essential plan, they get automatically alerted when someone submits an RFQ that matches their selected tags. Another incentive for users to upgrade to the paid plan, the Business Essential, is that they can select up to 20 keyword phrases of their choice, ensuring their company appears at the top of the search results. All the above and more provide both free and paid tools available for lead generation and smart matchmaking between companies. ...

Read More

Q&A with Jonas Hagströmer Theodorsson, Co-owner and Global business developer Ecommerce at Keywordio and AdHelp.io

Media 7 | September 30, 2021

Jonas Hagströmer Theodorsson, Co-owner, Global business developer Ecommerce at Keywordio and AdHelp.io, is a frequent speaker @Google, Stockholm School of Economics and IHM Business School on topics related to growth for global e-commerce companies. Jonas joined Keywordio because he loves working with extraordinary e-commerce clients in a global environment where the combination of digital talent and AI is the only way to beat the competition....

Read More

SAP's Tim Clark advises brand journalists to create stories in their own voice

Media 7 | November 12, 2021

Tim Clark, Vice President, Head of Native Advertising at SAP, explores the importance of native advertising and brand journalism for driving enterprise growth in this interview with Media 7. Read on to find out how he did it at SAP....

Read More

Related News

Brand Marketing, Advertiser Platforms

Gupshup brings Vertex AI-powered AI chatbots into RCS conversations

PR Newswire | February 26, 2024

Gupshup, the world's leading Conversation Cloud platform today announced that brands on its platform can now offer AI chatbots for RCS conversations, opening up a whole new advanced and interactive experience for their users. Gupshup's Conversational AI product suite, spanning Auto Bot Builder and ACE LLM, are now using Google Cloud's Vertex AI platform to bring the benefits of Google's large language models (LLMs) to Gupshup's customers globally. The integration will enable businesses to deliver more precise and human-like interactions with speed and scale and offer a more personalized and responsive experience. Further, AI assistants on RCS will be able to intelligently respond to unstructured queries, assisting customers across various stages–from product discovery, lead generation to troubleshooting and customer support. "Generative AI is transforming the RCS industry, and we're thrilled that Gupshup is utilizing our latest LLMs on Vertex AI to further personalize and enhance how businesses engage with customers through AI-driven conversations," said Warren Barkley, Senior Director of Product Management, Vertex AI at Google Cloud. "Vertex AI provides partners like Gupshup with a unified AI platform to leverage state-of-the-art foundational models, and we look forward to seeing the ways Gupshup continues to innovate with this technology." "We've always leveraged the latest cutting-edge AI technologies to offer a superior customer engagement platform to our brands. With our Auto Bot Builder and domain-specific ACE LLM now leveraging Google's LLMs, business messages on RCS are set to get a massive facelift, leading to better ROI for enterprises. We are excited to work with Google Cloud to help our brands bring intelligent conversations on RCS that will redefine customer engagement," said Beerud Sheth, Founder and CEO, Gupshup. Gupshup is a pioneer in leveraging domain-specific, fine-tuned large language models (LLMs) to automate the creation of enterprise-grade chatbots with appropriate guardrails. In January 2023, it launched Auto Bot Builder, a tool that leverages LLMs to automatically and effortlessly build advanced chatbots for enterprises. Gupshup's Conversational AI solutions are already live with several clients in India and abroad. The advanced chatbot for Dubai Electricity and Water Authority (DEWA) - Dubai's largest utility, is powered by Gupshup. In India, several brands such as Tata Capital and Chaayos are using it for brand engagement, product discovery, employee training, and consultative selling.

Read More

Social Media Advertising

Attain and Experian Collaborate to Help Unlock Cross-Device Outcomes for Advertisers

PR Newswire | January 08, 2024

Attain, a leading permissioned commerce data platform that powers real-time purchase measurement and outcome signals for brands, is pleased to announce a strategic collaboration with Experian, the world's leading global information services company. By leveraging Experian's identity graph, this collaboration will unlock cross-device outcomes for advertisers in a cookieless environment. With the growing number of devices and platforms used by consumers, the need for precise audience targeting and refined marketing strategies has become increasingly important. Through this collaboration, Attain will integrate the Experian identity graph into its system, expanding the reach and addressability of its active user base of more than six million consumers. "We are continuously impressed by the caliber of Attain's customer base and our ability to fortify it with additional identity markers," said Greg Koerner, Vice President of Digital Advertising Sales, at Experian. "By harnessing the power of Attain's extensive outcome data and the Experian identity graph, we can easily offer marketers new avenues for reaching their target audience across multiple devices and channels." This integration will enable Attain to seamlessly connect with consumers across multiple devices, including mobile and CTV (connected television), offering innovative solutions to advertisers in an ever-changing digital landscape. With over 126M households, 250M individuals, nearly 500M MAIDs (mobile ad IDs), and 200M CTV IDs in Experian's identity graph, this integration will unlock vast opportunities for marketers to reach their target audience and measure campaign performance accurately. It will also allow Attain to align advertiser data and showcase significant correlations across various media channels, making their marketing tools more powerful than ever. "We're taking a major leap forward in enhancing our advertising capabilities by incorporating Experian identity graph into the Attain platform," Brian Mandelbaum, CEO of Attain, said. "With this integration, we can seamlessly align advertiser data and demonstrate outcomes' true impact and correlation across different media channels. This not only provides our customers with a more comprehensive view, but it also enhances the effectiveness of their advertising strategies." This collaboration will enable Attain to offer advertisers a more holistic reporting approach and provide them with a more comprehensive understanding of cross-device outcomes. Those utilizing the Experian identity graph through Attain's services can resolve to a single consumer profile, combining IPs and Universal IDs with CTV IDs and MAIDs. About Attain Attain's mission is to empower marketers to drive better outcomes by providing access to first-party permissioned commerce data. Powered by a portfolio of apps, retail loyalty account linking, receipt capture, and survey results, Attain is uniquely positioned to provide deeper insights into how, what, when and where consumers spend their money. For more information on Attain, visit attaindata.io. About Experian Experian is the world's leading global information services company. During life's big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals take financial control and access financial services, businesses make smarter decisions and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime. We have 22,000 people operating across 32 countries, and every day, we're investing in new technologies, talented people, and innovation to help all our clients maximize every opportunity. With corporate headquarters in Dublin, Ireland, we are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index. Learn more at www.experianplc.com or visit our global content hub at our global news blog for the latest news and insights from the Group.

Read More

Ad Networks, Brand Marketing

From Connection to Collaboration: MyTradeZone.com Revolutionizes Business Networking with AI-Driven B2B Social Platform

MyTradeZone | January 10, 2024

Innovative platform bridges current gaps, combining robust business tools for enhanced B2B engagement and collaboration Las Vegas, Nev., Jan. 10, 2024– Shattering barriers in B2B communication, MyTradeZone.com recently revealed its unique social networking platform dedicated solely for businesses. MyTradeZone serves as a central hub for businesses to find, connect with, and engage potential clients, partners, and vendors worldwide – allowing companies to post products and services, request quotes, create and join networking groups, and much more. MyTradeZone was founded by CEO, Bachir Kassir, a serial entrepreneur with over 20 years’ experience in the software and B2B industry who has recently successfully sold his B2B Ecommerce platform venture, WebJaguar, to QAD – a Thoma Bravo portfolio company. “MyTradeZone offers a specialized platform designed to innovate B2B interactions,” said Kassir. “We know that 40% of B2B marketing budgets are spent on trade shows and that over 95% of marketers use social media content in their campaigns. So why is there no social network specifically dedicated to B2B trade? Well, now there is one.” MyTradeZone: Platform Highlights On MyTradeZone, each business can both market its products/services and source what it needs, all within the same platform. MyTradeZone facilitates the entire process, presenting a thriving ecosystem for businesses, professionals, organizations, groups, and creators who can now spend time networking, while also fostering the connections that increase their reach, influence, and overall profits. MyTradeZone is a perfect lead generation and highly targeted advertising venue since advertisers can pinpoint exact audiences, making highly specific advertisements that are cost efficient. Major platform features include: Tailored B2B Search Capabilities: Facilitates a seamless discovery of businesses, products, RFQs, groups, and more. Advanced Networking Tools: From permanent company profiles to real-time video chat, the platform caters to a variety of business needs. Peer-to-Peer Payment Options: Ensuring smooth transactions with payments powered by Stripe. Innovative Ad Space: Sponsored and displayed ads provide businesses with a medium to amplify their brand presence. Tradeshow and Networking Events: Organizers can amplify the benefits for attendees, exhibitors, and sponsors – providing a secure networking group to connect beyond the actual event. Expanding Horizons: MyTradeZone Powers Community and Monetization Beyond businesses, MyTradeZone extends its utility to trade associations, networking groups, and event organizers by allowing them to build, manage, and monetize their online communities. Professionals and creators can actively grow their networks and monetize their skills through peer-to-peer payments. “Our platform is more than just a supplementary tool. It revolutionizes the traditional event experience by enhancing networking, engagement, and business growth opportunities in both a broad and narrow sense. Instead of merely relying on physical connections, MyTradeZone transforms singular events into sustained, ever-evolving networking connections.” To celebrate the official launch, MyTradeZone seeks to partner with trade shows, event and networking groups organizers, and trade associations – offering their members exclusive offers to premium membership via the platform. MyTradeZone’s basic edition is always free and signing up is quick, taking only few minutes to join. Inquire further at: contact@mytradezone.com And for news on future platform updates and promotions, follow MyTradeZone on LinkedIn or on the B2B social network: https://mytradezone.com/profile/mytradezone About MyTradeZone.com MyTradeZone is led by a highly skilled and talented team of employees and advisors who are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B technology company reshaping how businesses connect and engage online through its advanced social networking platform in an industry-specific ecosystem for business collaboration, knowledge sharing, and growth. Learn more at: www.MyTradeZone.com. Media Contact: Bachir Kassir, Founder 1-949-813-7791 contact@mytradezone.com

Read More

Brand Marketing, Advertiser Platforms

Gupshup brings Vertex AI-powered AI chatbots into RCS conversations

PR Newswire | February 26, 2024

Gupshup, the world's leading Conversation Cloud platform today announced that brands on its platform can now offer AI chatbots for RCS conversations, opening up a whole new advanced and interactive experience for their users. Gupshup's Conversational AI product suite, spanning Auto Bot Builder and ACE LLM, are now using Google Cloud's Vertex AI platform to bring the benefits of Google's large language models (LLMs) to Gupshup's customers globally. The integration will enable businesses to deliver more precise and human-like interactions with speed and scale and offer a more personalized and responsive experience. Further, AI assistants on RCS will be able to intelligently respond to unstructured queries, assisting customers across various stages–from product discovery, lead generation to troubleshooting and customer support. "Generative AI is transforming the RCS industry, and we're thrilled that Gupshup is utilizing our latest LLMs on Vertex AI to further personalize and enhance how businesses engage with customers through AI-driven conversations," said Warren Barkley, Senior Director of Product Management, Vertex AI at Google Cloud. "Vertex AI provides partners like Gupshup with a unified AI platform to leverage state-of-the-art foundational models, and we look forward to seeing the ways Gupshup continues to innovate with this technology." "We've always leveraged the latest cutting-edge AI technologies to offer a superior customer engagement platform to our brands. With our Auto Bot Builder and domain-specific ACE LLM now leveraging Google's LLMs, business messages on RCS are set to get a massive facelift, leading to better ROI for enterprises. We are excited to work with Google Cloud to help our brands bring intelligent conversations on RCS that will redefine customer engagement," said Beerud Sheth, Founder and CEO, Gupshup. Gupshup is a pioneer in leveraging domain-specific, fine-tuned large language models (LLMs) to automate the creation of enterprise-grade chatbots with appropriate guardrails. In January 2023, it launched Auto Bot Builder, a tool that leverages LLMs to automatically and effortlessly build advanced chatbots for enterprises. Gupshup's Conversational AI solutions are already live with several clients in India and abroad. The advanced chatbot for Dubai Electricity and Water Authority (DEWA) - Dubai's largest utility, is powered by Gupshup. In India, several brands such as Tata Capital and Chaayos are using it for brand engagement, product discovery, employee training, and consultative selling.

Read More

Social Media Advertising

Attain and Experian Collaborate to Help Unlock Cross-Device Outcomes for Advertisers

PR Newswire | January 08, 2024

Attain, a leading permissioned commerce data platform that powers real-time purchase measurement and outcome signals for brands, is pleased to announce a strategic collaboration with Experian, the world's leading global information services company. By leveraging Experian's identity graph, this collaboration will unlock cross-device outcomes for advertisers in a cookieless environment. With the growing number of devices and platforms used by consumers, the need for precise audience targeting and refined marketing strategies has become increasingly important. Through this collaboration, Attain will integrate the Experian identity graph into its system, expanding the reach and addressability of its active user base of more than six million consumers. "We are continuously impressed by the caliber of Attain's customer base and our ability to fortify it with additional identity markers," said Greg Koerner, Vice President of Digital Advertising Sales, at Experian. "By harnessing the power of Attain's extensive outcome data and the Experian identity graph, we can easily offer marketers new avenues for reaching their target audience across multiple devices and channels." This integration will enable Attain to seamlessly connect with consumers across multiple devices, including mobile and CTV (connected television), offering innovative solutions to advertisers in an ever-changing digital landscape. With over 126M households, 250M individuals, nearly 500M MAIDs (mobile ad IDs), and 200M CTV IDs in Experian's identity graph, this integration will unlock vast opportunities for marketers to reach their target audience and measure campaign performance accurately. It will also allow Attain to align advertiser data and showcase significant correlations across various media channels, making their marketing tools more powerful than ever. "We're taking a major leap forward in enhancing our advertising capabilities by incorporating Experian identity graph into the Attain platform," Brian Mandelbaum, CEO of Attain, said. "With this integration, we can seamlessly align advertiser data and demonstrate outcomes' true impact and correlation across different media channels. This not only provides our customers with a more comprehensive view, but it also enhances the effectiveness of their advertising strategies." This collaboration will enable Attain to offer advertisers a more holistic reporting approach and provide them with a more comprehensive understanding of cross-device outcomes. Those utilizing the Experian identity graph through Attain's services can resolve to a single consumer profile, combining IPs and Universal IDs with CTV IDs and MAIDs. About Attain Attain's mission is to empower marketers to drive better outcomes by providing access to first-party permissioned commerce data. Powered by a portfolio of apps, retail loyalty account linking, receipt capture, and survey results, Attain is uniquely positioned to provide deeper insights into how, what, when and where consumers spend their money. For more information on Attain, visit attaindata.io. About Experian Experian is the world's leading global information services company. During life's big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals take financial control and access financial services, businesses make smarter decisions and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime. We have 22,000 people operating across 32 countries, and every day, we're investing in new technologies, talented people, and innovation to help all our clients maximize every opportunity. With corporate headquarters in Dublin, Ireland, we are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index. Learn more at www.experianplc.com or visit our global content hub at our global news blog for the latest news and insights from the Group.

Read More

Ad Networks, Brand Marketing

From Connection to Collaboration: MyTradeZone.com Revolutionizes Business Networking with AI-Driven B2B Social Platform

MyTradeZone | January 10, 2024

Innovative platform bridges current gaps, combining robust business tools for enhanced B2B engagement and collaboration Las Vegas, Nev., Jan. 10, 2024– Shattering barriers in B2B communication, MyTradeZone.com recently revealed its unique social networking platform dedicated solely for businesses. MyTradeZone serves as a central hub for businesses to find, connect with, and engage potential clients, partners, and vendors worldwide – allowing companies to post products and services, request quotes, create and join networking groups, and much more. MyTradeZone was founded by CEO, Bachir Kassir, a serial entrepreneur with over 20 years’ experience in the software and B2B industry who has recently successfully sold his B2B Ecommerce platform venture, WebJaguar, to QAD – a Thoma Bravo portfolio company. “MyTradeZone offers a specialized platform designed to innovate B2B interactions,” said Kassir. “We know that 40% of B2B marketing budgets are spent on trade shows and that over 95% of marketers use social media content in their campaigns. So why is there no social network specifically dedicated to B2B trade? Well, now there is one.” MyTradeZone: Platform Highlights On MyTradeZone, each business can both market its products/services and source what it needs, all within the same platform. MyTradeZone facilitates the entire process, presenting a thriving ecosystem for businesses, professionals, organizations, groups, and creators who can now spend time networking, while also fostering the connections that increase their reach, influence, and overall profits. MyTradeZone is a perfect lead generation and highly targeted advertising venue since advertisers can pinpoint exact audiences, making highly specific advertisements that are cost efficient. Major platform features include: Tailored B2B Search Capabilities: Facilitates a seamless discovery of businesses, products, RFQs, groups, and more. Advanced Networking Tools: From permanent company profiles to real-time video chat, the platform caters to a variety of business needs. Peer-to-Peer Payment Options: Ensuring smooth transactions with payments powered by Stripe. Innovative Ad Space: Sponsored and displayed ads provide businesses with a medium to amplify their brand presence. Tradeshow and Networking Events: Organizers can amplify the benefits for attendees, exhibitors, and sponsors – providing a secure networking group to connect beyond the actual event. Expanding Horizons: MyTradeZone Powers Community and Monetization Beyond businesses, MyTradeZone extends its utility to trade associations, networking groups, and event organizers by allowing them to build, manage, and monetize their online communities. Professionals and creators can actively grow their networks and monetize their skills through peer-to-peer payments. “Our platform is more than just a supplementary tool. It revolutionizes the traditional event experience by enhancing networking, engagement, and business growth opportunities in both a broad and narrow sense. Instead of merely relying on physical connections, MyTradeZone transforms singular events into sustained, ever-evolving networking connections.” To celebrate the official launch, MyTradeZone seeks to partner with trade shows, event and networking groups organizers, and trade associations – offering their members exclusive offers to premium membership via the platform. MyTradeZone’s basic edition is always free and signing up is quick, taking only few minutes to join. Inquire further at: contact@mytradezone.com And for news on future platform updates and promotions, follow MyTradeZone on LinkedIn or on the B2B social network: https://mytradezone.com/profile/mytradezone About MyTradeZone.com MyTradeZone is led by a highly skilled and talented team of employees and advisors who are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B technology company reshaping how businesses connect and engage online through its advanced social networking platform in an industry-specific ecosystem for business collaboration, knowledge sharing, and growth. Learn more at: www.MyTradeZone.com. Media Contact: Bachir Kassir, Founder 1-949-813-7791 contact@mytradezone.com

Read More

Spotlight

LoopMe

LoopMe, the leading outcomes-based platform, closes the loop on digital advertising. By leveraging AI to optimize media delivery in real-time, we drive measurable uplift for business outcomes and more effective advertising across online and offline marketing goals, including brand lift, purchase int...

Events

Resources

resource image

Advertiser Platforms

Addressing Challenges in Quote Management for Risk Mitigation

Article

resource image

Advertiser Platforms

Top Tools Shaping Sales Intelligence Excellence in 2024

Article

resource image

Advertiser Platforms

Strategies for Overcoming Implementation Challenges in CRM

Article

Events