EIMS helps Trend Micro expand its engagement reach through measurable, optimised Content Syndication program
Content Syndication doesn’t work – well that was the near conclusion Trend Micro came too.
Poor lead quality, leads stuck in the funnel, leads not engaged with the brand, SDRs disillusioned with marketing, duplicates, “I didn’t download that whitepaper” and so it went on.
For too many years, campaign ROI was diminishing, and the Sales and Marketing divide was becoming all too evident.
And then.
In this Case Study Trend Micro discuss:
-
The background and desire to support SDRs
-
Critical challenges faced with this TOFU tactic
-
From zero to hero – what changed?
-
Oh, and their results
Trend Micro breathed Oxygen back into their Content Syndication programs.
Download now to find out just what you too can achieve.