180byTwo Integrates With LinkedIn to Leverage 180byTwo's Unifi Platform to Optimize LinkedIn Campaigns

180byTwo | September 30, 2020

180byTwo, a leading Business-to-Business (B2B) and Account-Based Marketing (ABM) solutions provider, announced a new integration with LinkedIn, the world's largest online professional network, enabling mutual customers to leverage 180byTwo's Unifi Platform to optimize LinkedIn campaigns. 180byTwo's Unifi Platform is the first end-to-end customer intelligence platform built specifically for account-based marketers. Unifi brings together 180byTwo's best-in-class B2B identity resolution, business intent data, and AI-powered audience solutions to enable granular targeting, robust data enrichment, and seamless cross-channel activation.  "We built Unifi to help B2B marketers shorten the sales cycle by extending their account-based marketing programs across marketing channels," said Eric Shaffer, founder and CEO of 180byTwo. "Unifi lets B2B marketers identify the companies and buyers that are actively showing interest in their products and services, analyze these buyers' unique business needs, and target them with tailored messaging. We're excited to now offer seamless targeting within LinkedIn."  Through the Unifi platform, customers such as Myosin are able to seamlessly integrate their clients CRM system, enrich, score, prioritize, and activate accounts via LinkedIn along with several other activation channels.

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Consumers have shifted their video consumption habits drastically in recent years  from cable to connected TV. That's not news. But advertisers have been slow to catch up.


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Perion’s Search Advertising Business Unit, CodeFuel, Wins Microsoft Advertising’s Supply Partner of the Year Award

Perion | February 11, 2022

Perion Network Ltd. (NASDAQ: PERI), a global advertising technology company, announced today that its search advertising business unit, CodeFuel, has been named Microsoft Advertising’s 2021 Supply Partner of the Year EMEA. This prestigious award goes to the business that has shown excellence in partnership with Microsoft Advertising across all areas of collaboration. This recognition is based on key partnership results that include engagement, revenue growth, feature adoption in Search and Native, and the scale of joint activities. “With a partnership with Microsoft that is more than a decade old, the recognition of being named Microsoft’s Advertising Partner of the Year is the culmination of our work together thus far, and we believe it is just the beginning,” said Doron Gerstel, Perion’s CEO. “The pandemic saw an unprecedented explosion in the eCommerce sector, the equivalent of years of growth,” Gerstel added. “As a result, advertisers allocated more of their budget to the search category, where consumers express their highest level of purchase intent, which makes our partnership with Microsoft Advertising even more strategic. Together, we remain committed to building our publisher network while maintaining the impeccable quality standards which matter so much to both of us.” “Microsoft Advertising is delighted to show our appreciation and acknowledge the well-deserved recognition for CodeFuel, a Perion Company, with the Supply Partner of the Year EMEA Award. Our partners are critical to our business and it's a privilege to recognize those who lead with a spirit of collaboration, innovation, and inclusive behavior.” “Our partners have displayed a strong commitment to their clients, and to their communities during a time of uncertainty and disruption,” said Sean O’Connor, International Marketing Director at Microsoft Advertising. “The award theme ‘Together we are limitless’ truly reflects the spirit of how we worked together with Microsoft Advertising to achieve fantastic growth results year over year. We accomplished this through ongoing technology investments and a relentless focus on quality,” said Tal Jacobson, General Manager, CodeFuel. “The close collaboration between the teams has enabled us to introduce new features in our search technology suite and expand our network of publishers globally. We look forward to expanding the category through continued collaboration and further driving success for publishers and advertisers,” added Jacobson. About Perion Network Ltd. Perion is a global technology company that delivers strategic business solutions that enable brands and advertisers to efficiently “Capture and Convince” users across multiple platforms and channels, including interactive connected television – or iCTV. Perion achieves this through its Synchronized Digital Branding capabilities, which are focused on high impact creative; content monetization; its branded search network, in partnership with Microsoft Bing; and social media management that orchestrates and optimizes paid advertising. This diversification positions Perion for growth as budgets shift across categories.

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New York Life’s Our Product Advertising Creative Spotlights Caring Relationships Between Company’s Agents and Clients

NEW YORK LIFE | February 16, 2022

New York Life, America’s largest1 mutual life insurer, today debuted Our Product, the latest advertising creative of the company’s “Love Takes Action” campaign. “Love Takes Action” reminds Americans that they have the power to act on their love to build better futures and protect loved ones. The first creative of the campaign, Agápē, launched in January 2020 in coordination with pro football’s championship game. Our Product highlights the core of what New York Life delivers: agents who maintain caring relationships with clients and deliver guidance throughout their lives. The creative depicts long-standing traditions of New York Life’s diverse and industry-leading2 agents meeting with families and being there when they’re needed most. This latest creative emphasizes the strong presence of our agents in their clients’ lives throughout all that life brings. The ‘Love Takes Action’ campaign is rooted in New York Life’s long-held core values of integrity and humanity, and the company’s purpose - to be there when our clients need us. By highlighting our agents’ caring role in supporting Americans as they act on their love, we believe the campaign continues to convey the message of love taking action in a meaningful and memorable way.” Kari Axberg, co-head of marketing at New York Life. Our Product will be seen regularly during Atlantic Coast Conference (ACC) and Pac-12 college basketball games, among other national broadcasts. The campaign features the hashtag #lovetakesaction. Anomaly led the creative and production for the spot, which was directed by Spencer Creigh of Superprime. ABOUT NEW YORK LIFE New York Life Insurance Company (www.newyorklife.com), a Fortune 100 company founded in 1845, is the largest1 mutual life insurance company in the United States and one of the largest life insurers in the world. Headquartered in New York City, New York Life’s family of companies offers life insurance, retirement income, investments, and long-term care insurance. New York Life has the highest financial strength ratings currently awarded to any U.S. life insurer from all four of the major credit rating agencies3.

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Outbrain Partners with Tyroo for Delivering Value & Elevating Growth in India

Outbrain, Tyroo | September 24, 2021

Mumbai/New Delhi, September 24 2021- Outbrain, a leading recommendation platform for the open web, has partnered with Tyroo, a market leader in ad monetization, to help provide Outbrain with premium advertiser inventory, expand market reach, and open new advertising categories. With the goal of delivering greater customer value and achieving valuable marketing outcomes with genuine results, the partnership will help Outbrain to continue to expand within the region. “We are excited to announce Tyroo as our preferred reseller partner, which will allow us to deliver greater value and drive more business impact for our clients,” said Allen Sharma, Director of Sales for India at Outbrain. “Tyroo’s understanding of Outbrain’s products, its profound technical expertise and its collaborative approach is uniquely complementary to how we work.” Building on the momentum of recent media owner wins for the region, including Network 18, Hindustan Times and Bollywood Hungama, this distribution helps advertisers build audiences and reach new customers using advanced targeting options via the Outbrain network. “High-quality content is paramount to consumers. In the last 24 months, the flow of genuine, authentic content has been immense and that makes the discoverability of meaningful recommendations for users incredibly more important,” said Akshay Mathur, Chief Revenue Officer, Tyroo. “We are very excited to work with Outbrain as their partner in the region, bringing new ad offerings around native advertising to brands. Through Outbrain brands can scale their reach not only within the Tier I cities but also into Tier II cites using vernacular communication channels, delivering their intended messaging effectively”. “We are excited to announce Tyroo as our preferred reseller partner, which will allow us to deliver greater value and drive more business impact for our clients,” Allen Sharma, Director of Sales for India at Outbrain. Outbrain offers a quality and safe platform for brands to advertise on the open web. Content-led communication, campaign dashboard and advanced targeting capabilities set the platform apart from other native platforms. The platform also offers brands access to leading publishers and multiple advertising formats, which can be selected based on the brand industry and campaign purpose. Outbrain started its India operations in 2014 and this partnership is another Proofpoint of the recognition by the company of the potential within the market for its business operations. About Outbrain Outbrain (Nasdaq: OB) is a leading recommendation platform for the open web. Our technology enables 10 billion daily recommendations to consumers across more than 7,000 online properties and connects advertisers to these audiences to grow their business. Founded in 2006, Outbrain is headquartered in New York with offices in 18 cities worldwide. About Tyroo We are Tyroo, a leading Marketing Technology Company working with enterprises to help them deliver business outcomes at scale. We are the preferred growth partners for Internet companies looking to grow across emerging Markets in APAC. Tyroo has offices across APAC including India, Singapore, Philippines, Thailand and Vietnam. For more information, contact: Vishal Saini, National Sales Manager, Outbrain sales at vishal.s@tyroo.com or write to us at support@tyroo.com for any other query.

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Comcast Advertising Rolls Out Nationwide, Multi-Screen Media Solution for Premium TV Advertising with the Relaunch of its AudienceXpress Brand

Comcast Advertising, AudienceXpress | March 15, 2022

Today, Comcast Advertising announced that its market-leading media solutions allowing U.S. advertisers to buy premium TV advertising on an audience basis nationwide across all screens, including broadcast, cable, digital and connected TV (CTV), will be relaunched under the AudienceXpress brand. FreeWheel Media, the media solutions team within FreeWheel, will now be in market under the AudienceXpress brand. AudienceXpress automates the way advertisers reach audiences across screens and offers several differentiating features, including: The ability to measure and report on campaigns in near real-time Integration with major MVPDs, providing advertisers with superior forecasting visibility and direct coverage of over 300M consumers across all 210 DMAs Use of aggregated Comcast viewership data, as well as first- and third-party data, to reach the right audiences with linear and CTV advertising Advanced incremental reach and attribution solutions to unlock proprietary insights into campaign performance. “AudienceXpress offers advertisers scaled premium TV advertising across screens,” said Brian Wallach, Head of Revenue, AudienceXpress. “In addition, decisions are guided by high-quality data that helps us plan better, measure more accurately and most importantly, help our clients act on those results. At AudienceXpress, as the name implies, we are continuously and quickly providing updated results on audience delivery and performance, then adjusting as needed to maximize success.” “AudienceXpress offers advertisers scaled premium TV advertising across screens,” said Brian Wallach, Head of Revenue, AudienceXpress. As background, in 2015 Comcast acquired AudienceXpress, along with its parent company VisibleWorld. The tech company, whose capabilities were housed within FreeWheel, was one of the first to bring data and automation to the buying of linear television advertising. “Our advertising technology has advanced significantly over the past few years, and the AudienceXpress name perfectly reflects the fit between our solution and the growing need for advertisers to easily reach specific audiences – not just demographics – across all screens,” said Pooja Midha, Chief Growth Officer, Comcast Advertising. “That is exactly what this solution does. With AudienceXpress, advertisers can reach their audiences on premium inventory at scale with white-glove service and an industry-leading delivery rate. In a complicated and fragmented marketplace, AudienceXpress provides direct, easy and scaled access to the premium TV audiences that matter.” About Comcast Advertising Comcast Advertising is the advertising division of Comcast Cable. As a global leader in media, technology and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as between publishers, distributors, MVPDs, agencies and other industry players. Effectv, its advertising sales division, helps local, regional and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns. FreeWheel, its media and technology arm, provides the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goal – results for marketers. Comcast Cable, along with NBCUniversal and Sky, is part of the Comcast Corporation (NASDAQ: CMCSA). Visit http://comcastadvertising.com/ to learn more.

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