42% of people believe ads can change the world, despite trust crisis

thedrum | January 30, 2020

In 2019 it was revealed that public trust in advertising had hit a record low of 25%, but fresh research has shown that people in the UK are still relatively positive about the industry’s impact on society.  A study from the Advertising Association (AA) and Credos on UK advertising’s social contribution (which drew responses from over 1,000 members of the British public and the ad industry) has revealed that 46% of adults believe advertising has a positive impact on society. 36% said advertising’s influence was neither positive nor negative and 18% said it was negative. A further 42%, meanwhile, agreed that advertising had the power to help make the world a better place. Less than a quarter of respondents disagreed with that statement.

Spotlight

Are you asking the question, what is pay-per-click advertising? What is PPC? Our goal with this video tutorial is to show you everything you need to know in order to understand Pay Per Click Advertising. This video is part of our beginner marketing series through Surfside PPC, where we cover digital marketing topics with a high-level overview. If you continue to follow along with all of our marketing tutorials, you can master online marketing faster than ever. Pay Per Click Advertising is most prominent through channels like Google AdWords, Bing Ads, Facebook Ads, and Pinterest Ads. There are a ton of PPC Advertising channels large and small, but these are generally the largest.


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Industry Vet Launches Bilingual, Woman-Owned Marketing & Advertising Agency Offering Flexible, Results-Driven Approach

Integral Marketing & Advertising | August 04, 2022

Today, long-time marketing industry veteran Yeliza Centeio launches Integral, a woman-owned, bilingual marketing and advertising agency marked by inclusivity with a fresh approach to meeting client needs and surpassing expectations. For Centeio, the first phase of her career took place inside leading advertising agencies in Boston and Ft. Lauderdale, working with brands in the travel & tourism, higher education, eCommerce/retail, B2B tech, insurance and healthcare sectors. As a follow up to her agency experience, Centeio ventured brand-side as a marketing director for well-known direct-to-consumer and fashion industry startups and brands like City Pier Seafood and J.Jill. The launch of Integral Marketing & Advertising marks the pinnacle of Centeio’s career as she embarks on this new chapter of inclusivity and growth within the industry. Integral Marketing & Advertising prioritizes client and staff flexibility & growth Marketing and advertising has evolved; Centeio founded an agency to evolve with it. Integral empowers client flexibility by allowing work to commence without a formal pitch process or Agency of Record contract. “Brand-side experience showed me that growth increasingly depends on client flexibility. Our model offers experience and expertise at a time when long-term contracts or building an in-house marketing team may not be in our clients’ best interests,” said Centeio. Integral also meets the needs of today’s creative talent by granting workplace and workweek flexibility. “Integral won’t dictate where and when people work, so long as the work gets done. Creative expression doesn’t always happen between 9 a.m and 5 p.m, Monday through Friday, and personal and family time is always a priority,” said Centeio. “We value a healthy work-life balance that puts our team and clients in the best position to succeed.” Woman-founded, woman-owned, bilingual, and inclusive, Integral solves marketing & advertising puzzles with the right puzzle pieces The Integral name was chosen not only for its equivalent English and Spanish meaning, but because the agency’s subject matter experts are vital to client success. On the agency’s new website, Integral’s developers, designers, copywriters, content creators, and certified diversity, equity & inclusion public relations managers are portrayed as characters solving marketing and advertising “jigsaw puzzles.” The homepage headline announces, “Puzzles Solved. All your needs or just one piece.”

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Advertising Technology Startup, Sustainable Skylines, Emerges from Stealth Mode, Announces Partnership with Aviation Technology Company, VELARY

Sustainable Skylines, VELARY | June 16, 2022

Sustainable Skylines, an advertising technology company reinventing aerial advertising with hybrid drone technologies and advanced data analytics, has emerged from stealth mode. They have formally announced an exclusive partnership with the aviation technology company and drone manufacturer, VELARY. This partnership will continue the collaboration of the two companies on building world-class drone advertising solutions. The exclusive nature of the partnership solidifies both companies' stake in this burgeoning industry. Current airplane-based advertising relies on outdated technologies, hazardous procedures, and anecdotal ad-performance methodologies. Recognizing this underserved market, Sustainable Skylines is on a mission to bring this industry into the 21st century. Operating in stealth mode for the past two years, the company has been working to bring this drone advertising solution to life, along with developing computer vision and A.I. technologies for their audience analytics platform. The management team is made up of skilled operators from related industries in big data and advertising. The Founder and Chief Executive Officer, Jacob Stonecipher, is a former Senior Director at the private equity and venture capital data and research firm, PitchBook Data, where he structured data-feed, API, and platform subscriptions. He is joined by their Chief Marketing Officer, Tim Carlisle, a former senior executive at Publicis, where he helped lead Proctor and Gamble’s brand strategy. Brenda Stonecipher, their Chief Financial Officer, a certified CPA who has held numerous c-suite positions. As well as their Chief Research Officer, Paul Donato, an advertising industry veteran, and the former Chief Research Officer at Nielsen. VELARY is a next-generation U.S. aviation technology and engineering company dedicated to solving today’s most challenging problems while anticipating the needs of tomorrow. Their hybrid-powered Unmanned Aerial Vehicles (UAVs) and piloted Vertical Take-Off and Landing (VTOL) solutions are designed for the most demanding environments. By bringing together vertical mobility solutions with A.I., data, and cloud services, VELARY is meeting the future with innovative technologies and human ingenuity. “Our partnership with VELARY is a natural fit. They operate at the forefront of drone technology and share our core values of innovation and sustainability,” said Sustainable Skylines’ Founder and Chief Executive Officer, Jacob Stonecipher. “Our partnership with VELARY is a natural fit. They operate at the forefront of drone technology and share our core values of innovation and sustainability,” said Sustainable Skylines’ Founder and Chief Executive Officer, Jacob Stonecipher, “We’re incredibly excited to be aligned with their team and to continue our growth together.” “Out-of-Home advertising is going through a renaissance. The digital advertising ecosystem has become overly saturated. Brands are relying on outdoor advertising to create real-world brand familiarity and amplify digital activations,” said Chief Marketing Officer, Tim Carlisle, “Sustainable Skylines will drive brand impact by operating in the last true uncluttered environment, the sky.” ”VELARY is excited to collaborate with Sustainable Skylines as it transforms the outdoor advertising space using our aircraft, making aerial advertising cleaner, safer, and exponentially more impactful,” said Mihai Rozsa, CEO of VELARY. Sustainable Skylines and VELARY are working towards FAA approval, alongside Praxis Aerospace Concepts, to launch in Miami Beach and will look to rapidly scale across the nation and globe. Sustainable Skylines is financed by a pre-seed round of financing and has formally announced an upcoming seed round. About Sustainable Skylines Sustainable Skylines is an advertising technology company reinventing the Out-of-Home (OOH) aerial media industry with the use of hybrid drone technologies, dynamic 4-color static and digital banners, and a computer vision-powered audience analytics platform. Launching from regional distribution centers with mobile command vehicles, the company will operate in all major U.S. and global markets. Aggregating 1st and 3rd-party data from cellular, geospatial, and aerial footage, the company builds audience data products using the latest advances in computer vision, big data, and artificial intelligence. Learn more at www.sustainableskylines.com About VELARY VELARY Inc. is a next-generation U.S. aviation technology and engineering company based in California, with operations in Europe. VELARY.com

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ADVERTISER PLATFORMS

Fiverr Makes a Move into the Advertising Industry with Togetherr™

Fiverr, Togetherr | June 09, 2022

Togetherr™, a new platform for building world-class creative teams and connecting them with leading global brands and agencies, launches today. The platform, designed and built by Fiverr (NYSE: FVRR), and backed by industry-leading visionaries, uses proprietary technology, the Creative Genome, to construct award-winning teams, from an exclusive group of creative talent. These teams will be curated and matched to support brands and agencies on specific projects and campaigns. The advertising world has gone through massive changes in the last few decades. The emergence of new digital platforms, the fragmentation of media, the rise of tech giants, e-commerce, and science-based marketing, all dramatically influenced the relationships between brands and agencies. It has also now influenced the way creatives feel working for agencies which ultimately impacts the outcomes of marketing and advertising campaigns. Clients, creatives and agencies are now looking for better ways of working. “Long before the pandemic, our industry was stuck in a rut, slowly choking the creative energy and ambition that once defined our industry,” said Amir Guy, Togetherr’s General Manager. “The agency-of-record (AOR) model, based on hefty retainers, bloated head-counts, overheads, and complex processes, is not meeting today’s client needs. Clients need a lot more for less, and faster. Trying to meet these needs without changing our industry's complex system resulted in broken spirits, lack of bravery, lack of excitement, and short-termism. We lost our creative icons, our magicians, our storytellers. Creatives were driven out of our industry, and clients are now looking for them elsewhere. The last two years taught our clients that they can find creativity elsewhere, and produce campaigns better and faster.” “With new and important marketing channels continuing to impact the industry, brands are re-thinking how to maximize creative output in the simplest way,” said Micha Kaufman, CEO of Fiverr. “Togetherr is a platform that aims to enable and accelerate new ways of working in the creative industry. When you allow yourself to look beyond the old system and challenge the way things have been done forever, you realize that talent can be found everywhere, on a global scale. You also find that diversity, which is so essential for creativity, becomes truly possible when you go beyond old constructs. Leading brands today often build their own creative capabilities in-house, and they need easy ways to augment them with outside independent talent and micro agencies on a project-by-project basis.” Togetherr builds on Fiverr’s long-founded mission of revolutionizing how the world works together. This groundbreaking new platform puts talent and creativity at its core and uses technology powered by a cutting-edge AI engine to help leading brands engage with and manage teams of top-tier independent creatives to meet their project goals. The Creative Genome Talent on Togetherr is vetted manually and through the Creative Genome’s powerful technology - ensuring clients have access to the best and brightest in the industry. Creatives on the platform have won awards, worked on campaigns for some of the world’s top brands such as Nike, Coca-Cola, HBO, Apple, and Netflix, as well as agencies, and have won accolades from their peers, clients, and colleagues alike. All of these data points are collected by the Creative Genome in order to assemble top-notch teams to ensure that brands work with the most optimized teams possible, something no agency in the world can offer. For Brands Togetherr is flipping the agency model on its head. Brands will no longer be bound by bureaucracy, agencies-of-record, and long RFP processes to bring campaigns to life. With Togetherr, the platform obtains the brief from the client, and the powerful AI engine will build a team specifically curated for that particular project. They get access to world class talent at the click of a button - to enhance the capabilities of their in-house creative teams - a space we see a lot of brands building out - or to build an entire freelance creative team to deliver new ideas or test new approaches. Advisory Board Togetherr has been built alongside an advisory board of industry-leading visionaries including Per Pedersen, Mark Tutssel, Eva Santos Bouzos, Greg Hahn, Karin Onsager-Birch, Nellie Kim, David Sable, Mariam Banikarim, Craig Brommers, Amy Fuller, Shelley Diamond and more. “In my mind, size and scale are not the keys to success, but rather talent, perseverance, and passion are the ultimate keys to unlocking creative success,” said Greg Hahn, Co-founder and COO of Mischief and Togetherr Advisor. “I’ve worked with big agencies and small agencies and founded a boutique small agency that does things differently. There’s no right or wrong way to unlock creativity, however, by putting talent and ideas over profits, you remove the pressure and make way for beautiful, bold, and diverse ideas. This is what Togetherr is all about - using technology to unlock people’s creativity and putting talent first. I am thrilled to have been a part of building this incredible platform and am excited to tap its potential myself.” The platform currently has over 1,100 creatives and ad industry leaders as well as 30 micro-independent agencies, and it is adding award-winning talent every day. Campaigns and projects start at an average price of $50K and go up from there. About Fiverr Fiverr’s mission is to revolutionize how the world works together. We exist to democratize access to talent and to provide talent with access to opportunities so anyone can grow their business, brand, or dreams. From small businesses to Fortune 500, over 4 million customers worldwide worked with freelance talent on Fiverr in the past year, ensuring their workforces remain flexible, adaptive, and agile. With Fiverr’s Talent Cloud, companies can easily scale their teams from a talent pool of skilled professionals from over 160 countries across more than 550 categories, ranging from programming to 3D design, digital marketing to content creation, from video animation to architecture. Fiverr companies include Togetherr, ClearVoice, CreativeLive, Working Not Working, SLT Consulting and Stoke Talent. Don’t get left behind - come be a part of the future of work by visiting fiverr.com, read our blog, and follow us on Twitter, Instagram, and Facebook.

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AD NETWORKS

Scibids Appoints AdTech Veteran Erich Wasserman to Its Board

Scibids | June 13, 2022

Scibids, the global leader in artificial intelligence (AI) for digital marketing, today announces the appointment of Erich Wasserman as its newest board member. Wasserman will advise Scibids’ leadership on global commercial, strategic partner and corporate development matters. Wasserman joins Scibids with a wealth of global business development experience. As co-founder of MediaMath, he launched the company’s first sales organization in the U.S. in 2007, its EMEA and APAC businesses in 2010 from headquarters in London, and then became the organization’s global CRO in 2014. From 2017 until he left MediaMath in 2019, Wasserman led strategic business development. Wasserman currently holds roles as co-founder and President of Business Development at Rigor, which aims to end housing’s affordability crisis by building an open source Decentralized Finance (DeFi) protocol that invites community investment into construction finance. He is also the creator of the strategy behind Mycelial Earth, a community-based initiative led by mycologist Paul Stamets to harness the power of blockchain technology and the potential of the mushroom kingdom to save dying honey bees. Erich Wasserman, board member at Scibids comments: “Scibids is an extraordinary business with an incredibly talented global team and I’m grateful for the appointment. Scibids has pioneered the development of powerful artificial intelligence that drives digital advertising performance for advertisers – most critically and strategically, their technology requires no personal information nor cross site tracking, a hugely important innovation for digital marketing. I’m excited to help the business accelerate their already explosive growth.” Rémi Lemonnier, Co-founder & President at Scibids comments: “With his wealth of global industry experience, Erich will provide invaluable insight for Scibids into the future of custom algorithms to support powerful ad decisioning. Erich is a visionary adtech expert and his years of expertise will bolster our global progression in the future. We know that Erich is a prescient leader and will aid commercial developments and help us to show brands how Scibids can grow their businesses without continued reliance on personal information to do so.” About Scibids Founded in Paris in 2016, Scibids is the independent global leader building Artificial Intelligence to make marketing more effective. Scibids AI supports strategic business outcomes for brands by building customizable algorithms for powerful ad decisioning that does not require user tracking and profiling. Scibids AI is enabled within leading Demand Side Platforms, helps unify the ad stack by activating planning and measurement data, and delivers measurable ROI for a long-lasting competitive advantage. Scibids works across the digital marketing ecosystem, is used by thousands of brands and embraced by their media agencies worldwide. Learn more at www.scibids.com and download "AI, Privacy and the Future of Digital Marketing," a marketer's guide to growth in the post-cookie digital ecosystem.

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Spotlight

Are you asking the question, what is pay-per-click advertising? What is PPC? Our goal with this video tutorial is to show you everything you need to know in order to understand Pay Per Click Advertising. This video is part of our beginner marketing series through Surfside PPC, where we cover digital marketing topics with a high-level overview. If you continue to follow along with all of our marketing tutorials, you can master online marketing faster than ever. Pay Per Click Advertising is most prominent through channels like Google AdWords, Bing Ads, Facebook Ads, and Pinterest Ads. There are a ton of PPC Advertising channels large and small, but these are generally the largest.

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