Adlmpact chose Innovid as its cross-platform measurement partner for political linear and connected TV (CTV) campaigns. Leveraging the TVSquared by Innovid platform, Adlmpact advertisers get a unified view of their converged TV campaigns and real-time insights on reach, frequency, incremental reach, and outcomes. Adlmpact is a leading provider of ad intelligence data for fast and smart decisions. Innovid is a leading independent CTV advertising delivery and measurement platform.
As the midterm elections of 2022 heat up, political media strategists see the need to go beyond broadcast and cable to reach voters with shifting viewing preferences.
Kyle Roberts, CEO, Adlmpact, said, “This is a crucial political cycle, and CTV will play an instrumental role in helping candidates and causes get their messages heard by the right people, at the right times and in the right places."
Kyle Roberts, CEO, Adlmpact, said, “This is a crucial political cycle, and CTV will play an instrumental role in helping candidates and causes get their messages heard by the right people, at the right times and in the right places. With the TV video mix looking very different from years past, having accurate, real-time measurement is critical. With the TVSquared by Innovid platform, we have access to delivery and performance metrics from linear and CTV in a single, unified solution, giving us granular insights into who was reached, where, when, and how often.”
The TVSquared by Innovid platform provides real-time, privacy-compliant analytics for political advertising to:
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Understand the most important metrics, such as reach, frequency, incremental reach, and performance insights
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Determine total reach across linear and individual streaming platforms
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Determine the declining returns threshold and ideal ad frequency
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Identify efficiencies, optimize, and retarget campaigns for specific demographics