AdsDax exceeds over 1 billion advert events on the Hedera Hashgraph mainnet

AdsDax | July 13, 2020

AdsDax, a decentralized advertising platform and marketplace to create, buy, verify, and sell advertising, has recorded over 1 billion advert events on the Hedera Hashgraph mainnet, marking the biggest ever effort by any ad-tech provider to shift the advertising industry towards blockchain and distributed ledger technologies (DLT). The pioneering ad-platform began tracking events on the Hashgraph mainnet 8 months ago and has been growing in daily recorded events and transactions ever since. AdsDax uses Hedera's Cryptocurrency and Consensus Services to track millions of live advertising events and then execute real-time cryptocurrency payments to stakeholders within the ad serving process, based on the ad events. Talking about the latest milestone, Ian Mullins, AdsDax CEO, stated, "We've made a huge amount of progress towards our mission to reinvent the advertising industry. This new milestone combined with our recent 1,372 TPS world record proves our infrastructure and capacity is greater than anyone else's in the advertising industry right now." The announcement comes after AdsDax expanded the capacity of its infrastructure and ran a record-setting ad campaign that reached over 1,300 transactions per second (TPS). The incredible throughput sent the DLT community into a frenzy with the largest cryptocurrency tracking and payments event of its kind.

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In this 2022 Google Ads tutorial for beginners, learn how to create your first Google Ads campaign (and prepare to be entertained).

Did you know that a higher than average Quality Score in Google Ads can save you up to 50% on your cost per click and 80% on cost per conversion? Rather than spout the usual list of advice, we take a close look at a real account that has exceptionally high Quality Scores and see how they're getting it done.


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Viamedia Selected as Long-Term Ad Rep by HolstonConnect, Powered by MobiTV

Viamedia | September 20, 2022

Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced a long-term partnership with HolstonConnect, a wholly owned, not-for-profit subsidiary of Holston Electric Cooperative. Viamedia’s technology uniquely allows the operator to seamlessly integrate local ads using Dynamic Ad Insertion (DAI) tools into the MobiTV streaming platform and expands Viamedia’s ad sales representation into Knoxville and the Tri-Cities region, adding to its growing national footprint. “Viamedia has always been at the forefront of innovation, delivering advanced solutions that make advertising simpler, more effective, and more profitable. Selecting Viamedia to represent our ad sales was an easy decision,” said James Sandlin, General Manager at HolstonConnect. “With Viamedia’s undivided support, our advertisers, businesses and communities have the solutions they need to ensure success, at a time when it’s never been more critical.” “Holston is essential to residents and businesses throughout Tennessee,” said David Solomon, Viamedia’s president and CEO. “Holston is essential to residents and businesses throughout Tennessee,” said David Solomon, Viamedia’s president and CEO. “The company represented a unique challenge and special opportunity. With Viamedia’s innovative, cross-media advertising technology and sales representative team, Holston can not only increase revenues, but also integrate fully with MobiTV. We hope Holston’s success will become a roadmap for other operators looking to maximize local ad sales. Especially on the MobiTV platform.” HolstonConnect is a not-for-profit, East Tennessee broadband fiber network provider offering high-speed Internet, TV, and phone services. Headquartered in Rogersville, Tennessee, Holston continues to deliver the most popular content, advanced services and new solutions to its customers in Knoxville and the Tri-Cities region. The expanded partnership reinforces Viamedia’s national footprint. Today, the company manages sales and operations for more than 60 cable companies across 69 of the nation’s top designated market areas (DMAs), bringing invaluable opportunities for advertisers to reach local audiences in markets across the country. About Viamedia Viamedia places over 1MM ads a day in more than 130 zones in 28 states across 60+ markets nationwide, aggregating all forms of TV audiences and providing a single point of sale to more than 6,000 local, regional, and national advertisers. It provides a comprehensive portfolio of audience and impression-based local video cross-media advertising solutions that bridge the gap between linear TV and digital programmatic advertising. Viamedia’s patented, cloud based QTTTM platform utilizes a proprietary technology stack and is designed to enable ad campaigns to be more efficient and easier to execute, by utilizing rich data to deliver targeted, dynamic ads to consumers via linear television. Viamedia also offers a complimentary suite of impression-based digital products for streaming, mobile, display, email, search, social and more. Headquartered in Lexington, Kentucky, the company’s success is built on its people, processes and proprietary software. For more information, please visit https://viamediatv.com. About Holston Holston Electric Cooperative is a member-owned, not-for-profit distributor of TVA power that provides safe, reliable and affordable energy to more than 30,000 residential, commercial and industrial customers in Hawkins and Hamblen counties. Visit www.holstonelectric.com to learn more.

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My Code Acquires Veranda Entertainment to Bolster Connected TV Advertising Solutions for Hispanic Audiences

My Code, Veranda Entertainment | November 02, 2022

My Code, the largest multicultural digital media company in the United States which enables publishers, storytellers, brands and agencies to connect with diverse audiences, today announced the completion of its acquisition of Veranda Entertainment, a leading technology and entertainment company that distributes multicultural and Spanish-language film and television content across multiple Connected TV (CTV) platforms. Over the last few years, multicultural audiences, especially Hispanic consumers, have adopted CTV streaming apps at a higher rate compared to the general population, presenting a significant opportunity to marketers. With this acquisition, My Code can now offer its marketing partners direct access to advertising inventory in Veranda’s catalog, whose well-established connections with content producers are positioned to showcase quality content to underserved U.S. Hispanic audiences. To grow its influence in the CTV space, My Code will work closely with Veranda’s channels and programming, including Butaca TV, Oro TV, Saborear TV and Judge Faith, which provide hundreds of original film and television series worldwide. These channels along with Veranda’s leading AVOD platform, Butaca TV, will help brands and advertisers select media inventory that reaches connected audiences at scale. “As we continue to expand My Code’s portfolio to bring all multicultural digital services under one brand, the CTV market has been a huge priority for us, which is why the Veranda Entertainment acquisition is the natural next step,” said Parker Morse, CEO and founder of My Code. “As we continue to expand My Code’s portfolio to bring all multicultural digital services under one brand, the CTV market has been a huge priority for us, which is why the Veranda Entertainment acquisition is the natural next step,” said Parker Morse, CEO and founder of My Code. “Veranda’s award-winning team have built a platform that amplifies the voice of today’s Hispanic audience and we look forward to integrating our robust advertising, custom creative and branded content solutions to help advertisers grow ad revenue, viewership and distribution possibilities to global CTV audiences.” Since launching in 2004, Veranda has built an extensive network of global publishers, content producers, media companies, smart television manufacturers and digital platforms to distribute content and branded channels. Their distribution channels include general market television, as well as contemporary and classic Spanish-language cinema. To share content with an increasingly globalized audience, Veranda works with premier distribution platforms including Amazon, YouTube, Pluto, Tubi, The Roku Channel, Plex, Samsung TV Plus and Vizio. With a library of over 175 titles and 1500 hours of content, Veranda logs in over 100M hours of content consumed annually. “My Code’s dedication to establishing meaningful connections with Hispanic and multicultural audiences has never been more important and we’re aligned with their vision to optimize the CTV experience for both advertisers and consumers,” said Randall Green, CEO at Veranda. “My Code brings a wealth of demand from advertisers and marketing partners that are a perfect fit for Veranda’s on-demand channels as audiences continue to take advantage of the accessibility of digital content.” My Code’s acquisition of Veranda follows a series of publisher deals with premier multicultural media platforms. Prior to acquiring Veranda, My Code closed an acquisition with Impremedia, the leading Hispanic news and information company that includes La Opinión, the nation’s #1 Spanish-language daily newspaper. My Code will continue finalizing strategic partnerships with key media stakeholders to make it easier for marketers to have a comprehensive plan that addresses the lack of quality content for multicultural audiences who are often exposed to messaging that does not meet their consumer sentiments. To learn more about My Code, please visit www.mycodemedia.com. About My Code My Code is a digital media company that enables brands, agencies, publishers, and storytellers to decode and connect with multifaceted and diverse audiences. My Code was formed following the expansion of H Code, a 2x Inc. 5000-ranked company founded in 2015, into additional demographics beyond Hispanic consumers. With a diverse team of marketers, sellers, researchers, and storytellers specializing in an ever-growing selection of Cultural and Affinity Codes, My Code helps companies of all sizes reach millions of Hispanic, Black, AAPI, multicultural female and LGBTQ+ consumers with unmatched authenticity. My Code combines proprietary insights from its Intelligence Center, first-party targetable datasets, and custom creative to deliver unparalleled multimedia content that effectively reaches diverse audiences across the digital landscape. Having evolved from its Hispanic-centric origins, My Code is now a robust, minority-dominant organization dedicated to the economic empowerment of the diverse communities and audiences it represents. Its purpose-driven media marketplace allows advertisers to easily invest in minority-owned and led publishers, creators, and producers. My Code recently acquired the leading Hispanic news company Impremedia, making it the owner of the most widely read and respected Spanish-language daily newspapers and digital media outlets in the U.S. Today, My Code’s employee base is 88% multicultural, 77% Hispanic/Latinx, and 60% female across its offices in the U.S. and Latin America. About Veranda Entertainment Founded in 2004, Veranda Entertainment is a technology and entertainment company that has been distributing film and television content across multiple platforms for 18 years. Veranda Entertainment spans the globe as they work with independent producers, large distributors and production companies to distribute their content. Veranda’s partnership with media companies, smart television manufacturers, and digital platforms to distribute its content and branded channels allows viewers worldwide to enjoy curated films and TV.

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Taptap Integrates with Hivestack Redoubling DOOH Access Through its Omnichannel DSP

Taptap, Hivestack | October 10, 2022

Taptap Digital and Hivestack finalise a new integration through which advertisers and marketers can activate Hivestack’s premium DOOH inventory programmatically via Taptap’s Sonata platform, an omnichannel demand side platform (DSP) powered by location intelligence. With the addition of Hivestack, one of the largest independent programmatic DOOH ad tech companies, along with SSPs, Broadsign, and VIOOH, nearly all of the global DOOH inventory on the market is available through Sonata, creating new ways to connect with additional audiences and more opportunity for integrated omnichannel campaigns. In the Sonata platform, marketers can use location intelligence to plan, buy, and analyse DOOH campaigns. Location intelligence aggregates online and offline contextual data to better understand the audiences located around screens. For example, inputs like mobility and presence (or, the volume of people around screens at a given time) help us to calculate the coverage, impacts, and frequency of particular placements. Variables like digital affinity, including interaction with social media and search engines, provide insight into the interests and intent of these audiences. Hivestack is a world-leading SSP for DOOH inventory, and a full stack programmatic technology for DOOH advertising. It boasts a significant share of global DOOH inventory, with coverage in 26+ markets across EMEA, APAC, and the Americas, and a suite of proprietary technology and advertising solutions. Through the partnership, Taptap offers marketers the ability to not only programmatically activate DOOH, but to customise screen settings like budgets, creative units or dayparting based on their affinity. Further, the location technology that powers the Sonata platform and its omnichannel DSP enables seamless and efficient coordination of DOOH campaigns with other media channels (including display, video, audio, and more). Brands are also able to use Sonata to measure attribution driven by outdoor campaigns to understand, beyond screen reach and affinity, how the inventory in the Hivestack and other DOOH platforms contribute to driving foot traffic, which is fast becoming a key performance metric for this channel. Alvaro Mayol, partner and CPO & CTO says, “Taptap is thrilled to partner with Hivestack for programmatic DOOH. We want to provide a tool to advertisers that lets them see the full picture of the inventory available on the market to properly analyse it collectively. Between Hivestack, Broadsign, and VIOOH, they can do so, using geospatial intelligence to plan and buy campaigns in a way that incorporates the context and gets them closer and closer to real time buying.” Alvaro Mayol, partner and CPO & CTO says, “Taptap is thrilled to partner with Hivestack for programmatic DOOH. We want to provide a tool to advertisers that lets them see the full picture of the inventory available on the market to properly analyse it collectively. Between Hivestack, Broadsign, and VIOOH, they can do so, using geospatial intelligence to plan and buy campaigns in a way that incorporates the context and gets them closer and closer to real time buying.” About Taptap Digital Taptap Digital is a global marketing and advertising technology company with a presence in Europe, the Americas, and Africa. Through its proprietary platform, Sonata, Taptap applies geospatial technology and artificial intelligence to multidimensional audience planning, omni channel advertising activation and measurement of results, online and off. Users can access Sonata via self-service or through managed service advanced solutions. Taptap delivers transparent, objective and tangible results for global brands and agencies in more than 85 countries.

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INNOVO Leverages Powerful New Creative and a More Effective Approach to TV Advertising to Help Revolutionize Women’s Health

INNOVO® | September 27, 2022

Although one in three women experience Stress Urinary Incontinence (SUI) at some point in their lives, public and media taboos around the topic have exacerbated the physical and mental stress caused by bladder leaks, while common remedies like pads and adult diapers are often considered inconvenient and less than comfortable. To provide women the opportunity to live life free from bladder leaks in as little as three months, consumer medical company Atlantic Therapeutics paired compelling new creative with a smart approach to television advertising to boost awareness and adoption of INNOVO®, a non-invasive solution that treats the cause of bladder weakness in women via a unique wearable technology approved by the FDA with no prescription needed. “As we moved into 2022, we recognized our early progress in building a disruptive brand in a huge category dominated by strong incumbents,” said Susan Trent, CEO of Atlantic Therapeutics. “As we moved into 2022, we recognized our early progress in building a disruptive brand in a huge category dominated by strong incumbents,” said Susan Trent, CEO of Atlantic Therapeutics. “To accelerate that progress, we needed to deliver a highly persuasive message that motivated women to change their beliefs and behaviors around bladder leaks. And as a scaling start-up business, media efficiency was a critical element in landing the message to the right audience. That was the challenge we set to our partners.” For a complete refresh of its commercials, INNOVO® enlisted Quirk Creative, an award-winning advertising agency specializing in video-based campaigns. Quirk Creative produced new spots that communicated the superior and clinically proven benefits of the innovative, pelvic-floor-muscle-strengthening shorts in a smart, sensitive and informative manner that both educated and engaged viewers. “As one of the many brands we represent in Quirk’s FemHealth practice, we used our experience and expertise in the feminine healthcare space to create a unique campaign for INNOVO®’s unique solution to incontinence,” explained Wren Sieber, Creative Director at Quirk Creative. “The spot focuses on the target audience's real emotional trigger moments – first as floating dream sequences, symbolic of our audience’s desire to engage, and then again in real time, to be able to run, jump, and laugh, feeling the impact of the shorts.” In order to effectively reach women over 35 with active lifestyles who were past or current users of products from its competitors, INNOVO® turned to Simulmedia, the leader in truly cross-channel TV advertising. Simulmedia’s patented TV+® platform helped INNOVO® forecast where its target audience would be watching TV and then activated against that audience at guaranteed scale with a national data-driven campaign. “Our TV+® platform’s unique planning, buying, activation and measurement capabilities as well as direct access to premium video inventory from over 250 networks and streaming services enabled INNOVO® to get its ads more broadly in front of females across the U.S.,” said Dina M. Roman, Senior Vice President of Sales, Simulmedia. “This allowed the brand to cost-efficiently spread its powerful message, grow awareness and drive online sales.” INNOVO®’s strategy resulted in a dramatic and measurable impact on all key performance metrics, including: a 265% lift in site visitors, a 199% increase in customer response rate, a 60% increase in “Add to Carts” on the company’s website and a significant 45% reduction in cost per site visitor to the company’s website. Most importantly, the partnership and combined efforts of INNOVO®, Quirk Creative and Simulmedia ensured that hundreds of thousands of women across the U.S. no longer have to suffer or be embarrassed by incontinence and now have the opportunity to, in the words of the new TV spots, “do what we love – without worrying.” About INNOVO® INNOVO® is an FDA-Approved, CE-marked treatment for women suffering from Stress Urinary Incontinence. It works by delivering clinically proven, safe, non-invasive pelvic-floor stimulation via unique wearable technology. In the privacy of their own home, women can simply wear the INNOVO® shorts technology for a 30-minute pelvic floor workout. Innovative NMES (neuromuscular electrical stimulation) technology embedded in the INNOVO® shorts does the work to strengthen and re-educate their pelvic floor muscles, giving women the opportunity to live life free from bladder leaks in as little as three months. Extensive clinical trial outcomes conducted on over 600 subjects consistently confirm improvements in key outcomes, symptoms and acceptability. Underpinned by this compelling peer-reviewed science, INNOVO® has received numerous prestigious awards for innovation and technology and is revenue-generating in both the USA and Europe. About Atlantic Therapeutics Based in Galway, Ireland and Boston, MA, Atlantic Therapeutics develops consumer medical devices, related software, apps and connected health technologies to treat all types of incontinence. The company's mission is to improve the quality of life of millions of people each year, by enabling them to restore and strengthen their pelvic health, thus regaining the confidence and control to lead active lives. Atlantic Therapeutics has attracted both international VC investment and enterprise grant funding and is experiencing high growth, establishing INNOVO® as the leading Femtech solution to treat SUI. For more information, please visit www.myinnovo.com. About Quirk Creative Quirk Creative is a WBE-certified, award-winning advertising agency specializing in video-based campaigns. Quirk combines creative strategy, testing and production under one roof for brand-awareness and performance campaigns on TV, OTT, digital and social channels. The end result: hardworking creative that lifts brands, and most importantly, sells. For more information, visit www.findyourquirk.com. About Simulmedia Simulmedia is the leader in truly cross-channel TV advertising. With its TV+® platform, the company delivers unparalleled reach, measurement, and results wherever audiences watch or stream. Founded In 2008, Simulmedia pioneered a data-first, digital approach to TV ad placement and optimization that changed TV advertising forever. With TV+, Simulmedia helps advertisers and agencies quickly and effectively reach viewers scattered across both linear television and connected TV at guaranteed scale without wasteful duplication. Simulmedia has planned and executed successful TV campaigns for hundreds of brands, including Experian, Warner Bros. Discovery, Zelle, Disney, 1-800-FLOWERS, Monster, Electrolux, Rover, Nordstrom, King’s Hawaiian, and many more. In addition, Simulmedia allows brands to extend their reach and connect with elusive younger audiences via PlayerWON™, the first in-game video advertising platform for free-to-play PC and console titles. For more information, visit www.simulmedia.com and www.playerwon.com.

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In this 2022 Google Ads tutorial for beginners, learn how to create your first Google Ads campaign (and prepare to be entertained).

Did you know that a higher than average Quality Score in Google Ads can save you up to 50% on your cost per click and 80% on cost per conversion? Rather than spout the usual list of advice, we take a close look at a real account that has exceptionally high Quality Scores and see how they're getting it done.

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