OneSmart | January 17, 2022
OneSmart International Education Group Limited ("OneSmart" or the "Company") (NYSE: ONE) today announced that it will change the ratio of its American depositary shares ("ADSs") representing its Class A ordinary shares from one (1) ADS representing forty (40) Class A ordinary share to one (1) ADS representing one thousand (1,000) Class A ordinary shares.
For OneSmart's ADS holders, the change in the ADS ratio will have the same effect as a one-for-twenty-five reverse ADS split. There will be no change to the Company's Class A ordinary shares. The effect of the ratio change on the ADS trading price on the New York Stock Exchange (the "NYSE") is expected to take place at the open of trading on January 24, 2022 (U.S. Eastern Time). ADS holders of record on the effective date will need to surrender their ADS to the depositary bank for cancellation and exchange in connection with the ADS ratio change, with further details to be provided in the notice by the depositary bank. The exchange of every twenty-five (25) then-held ADSs for one (1) new ADS will occur automatically with the then-held ADSs being cancelled and new ADSs being issued by the depositary bank, in each case as of the effective date for the ADS ratio change. OneSmart's ADSs will continue to be traded on the NYSE under the symbol "ONE".
No fractional new ADSs will be issued in connection with the change in the ADS ratio. Instead, fractional entitlements to new ADSs will be aggregated and sold by the depositary bank and the net cash proceeds from the sale of the fractional ADS entitlements (after deduction of fees, taxes and expenses) will be distributed to the applicable ADS holders by the depositary bank.
As a result of the change in the ADS ratio, the ADS price is expected to increase proportionally, although the Company can give no assurance that the ADS price after the change in the ADS ratio will be equal to or greater than twenty-five times the ADS price before the change.
Founded in 2008 and headquartered in Shanghai, OneSmart International Education Group Limited currently provides non-subject based tutoring to students in China. Given the “Policy to Further Reducing the Burden of Homework and Off-campus Tutoring for Compulsory Education Students,” (the “Double Reduction Policy”), which basically requires suspension of all subject-based off-campus tutoring business targeting pre-school kids and K12 students, the Company plans to provide online education and tutoring services exclusively to students outside of China, overseas education preparation and consulting services to students residing within China, “Smart ID Card” to campuses and develop and market smart training system incorporating virtual reality, artificial intelligence, blockchain and other technologies in order to facilitate the teaching and training process.
Outbrain | September 06, 2021
New Delhi, September, 06 2021 -- Outbrain, a leading recommendation platform for the open web, has appointed Allen Sharma as Director Sales for India Region. Sharma will be responsible for growing the demand side business within the region as well as spearheading other sales initiatives across advertisers, brands and agency partners in India.
Prior to joining Outbrain, Allen was the Head of Digital Sales at ABP Network where he was responsible for launching the brands & agencies business, as well as new products and revenue verticals. A seasoned digital professional and sales leader in the digital and broadcast media industry, Sharma has also worked at ABP Network, Times Network, Bloomberg UTV and Network18.
“I am very excited to take up this new challenge and contribute to Outbrain's next phase of growth in India,” said Sharma. “Having been listed on NASDAQ last month, we recognize the need for Outbrain to continue to grow our business in India to the next level.”
“We are delighted to have Allen on board as Director of Sales in India,” said Sandeep Balani, Head of India Outbrain. “Outbrain is rightly poised to grow as a preferred recommendation platform in coming years with premium publishers like Network18, Jagran and Hindustan Times. Allen’s prior experience in Digital Sales and his roles in previous companies and ventures will provide us insights to grow our revenue and brand offering.”,
Outbrain (Nasdaq: OB) is a leading recommendation platform for the open web. Our technology enables 10 billion daily recommendations to consumers across more than 7,000 online properties and connects advertisers to these audiences to grow their business. Founded in 2006, Outbrain is headquartered in New York with offices in 18 cities worldwide.
ADVERTISER CAMPAIGN MANAGEMENT
Betterbrand | January 06, 2022
Yesterday, Betterbrand launched its maiden campaign on the digital radio platform. This marketing initiative will drive awareness of Betterbrand's need-state-based product portfolio while continuing to generate buzz around their flagship offering, BetterLungs. The initial campaign is expected to make over 104 million impressions.
Sirius XM is a fantastic platform for emerging brands to generate brand awareness and drive trial. Betterbrand is entering hypergrowth. As we launch into national retail early in 2022, Sirius XM will be a key tool for us in the support of partner retailers as we will begin tagging them in our radio spots to drive awareness, traffic and trial."
Jason Dorfman, chief business officer at Betterbrand.
Pharmacist founded in 2019, Betterbrand is a leader in the lung health nutraceutical space. The company aims for "better living through science" and designs data-backed products made from natural ingredients. Each product is reviewed by medical doctors in the company's internal Medical Advisory Committee and is tested by Eurofins Scientific with certificates of analyses being publicly available via HealthLoq.
Betterbrand focuses on authenticity, transparency, and natural ingredient selection. Its lung supplement, BetterLungs®, is made of all-natural ingredients and supports respiratory health, promotes a healthy immune system, preserves stamina, and helps maintain balanced mucus levels. For more information on Betterbrand and to explore their product offering, visit betterbrandhealth.com
Founded in 2019, Betterbrand aims for "better living through science" and designs data-backed products made from natural ingredients. Each product developed is reviewed by medical doctors in their internal Medical Advisory Committee and tested by Eurofins Scientific. Betterbrand offers premium products at affordable prices.
Integral Ad Science | October 19, 2021
Brand risk and ad fraud rates in India ranked below the global average
Viewability on mobile environments increased in India
MUMBAI, 19 October 2021: Today, Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, released its Media Quality Report (MQR) for H1 2021, providing transparency into the performance and quality of Indian digital media, alongside global comparisons. The latest MQR highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and in-app advertising.
Mobile campaigns in India post lower brand risks than display
Brand risk worldwide was lower across all formats and environments in H1 2021, an indicator of brands’ increased efforts to optimise ad placements toward contextually relevant content. The overall brand risk dropped below 4% across all formats and environments. In India, display was one of the safest environments for advertisers, with desktop display brand risk at 0.8%, down by 1.4 percentage points (pp). Mobile web display brand risk fell from 2.6% to 1.8%, while the worldwide average was 2.6%. Programmatic desktop and mobile web display inventory showed higher brand risk in India than publisher direct at 1.8% and 3.5%, respectively. This data suggests the market is actively using solutions to protect brand reputation and place its ads in suitable environments.
Viewability on mobile environments increased in India
Mobile campaigns in India had more viewable impressions in H1 2021. Viewability on mobile web display increased by 1 percentage point to 58.9% in H1 2021, while viewability on mobile in-app display increased from 51.3% to 54.1%. Global display viewability was down 2.4 percentage points on desktop and 3.3pp on mobile web year-over-year, reaching 69.5% and 64.3%, respectively. The worldwide reductions were driven by drops across Asia-Pacific, with India registering a 7.2 percentage point drop to post 54.9% viewability in desktop environments. In India, desktop and mobile display environments showed significantly higher viewability rates in programmatically traded inventory than publisher direct. Connected TV (CTV) remained the most viewable format overall, averaging 93.2% worldwide in H1 2021.
Ad fraud rates decrease in desktop and mobile web display in India
Both desktop and mobile web display had a marginal decrease in optimised ad fraud rates to reach 0.9% and 0.2%, respectively, in H1 2021. The worldwide non-optimised fraud rate for desktop display was 9.4% and 5.5% on mobile web display, clearly indicating that fraud mitigation strategies can reduce risks and reduce ad wastage.
Saurabh Khattar, Commercial Lead India, IAS, said, “Mobile advertising has gained strong traction among Indian advertisers as consumers continue to spend more time engaging with content on mobile. According to a report by App Annie, average smartphone usage is about 4.6 hours a day in India, which stands third in global rankings after Indonesia and Brazil. As spending increases on mobile, media quality challenges may arise such as ad fraud, unsafe brand environments, and unviewable inventory. With the upcoming festival buying period, advertisers are well-advised to work with third-party verification companies to help protect their campaigns from ad fraud, brand risks, and lower viewability to maximise engagement and ROI”.
About Integral Ad Science
Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com.