Adwerx Moves to Flexible Work Arrangement to the Way Work Has Changed Due to the Coronavirus

Adwerx | October 20, 2020

Adwerx, a leading provider of hyperlocal, personalized, and custom automated advertising services, and honoree on the Inc. 5000 list of America's fastest growing private companies four years in a row, announces that it will provide a flexible work arrangement for employees moving forward. Adwerx employees will be given the option to work from anywhere or come to the home office in Durham on a flexible schedule once the office is re-opened. Beginning operations in 2013, Adwerx was founded with the concept of leveling the playing field for businesses of all sizes through scalable, automated digital advertising. The company's role as a leading technology company was established in 2017 after launching its Advertising Automation Platform, originally designed to serve the needs of the real estate industry through automated ads for new home listings. Building off its tremendous success in real estate, Adwerx set sights on the mortgage, financial services, and franchise verticals. Now just three years later, Adwerx is working with 25% of top brokerage firms and over 15% of the top mortgage originators in the U.S., and has developed a full service, hyperlocal, custom targeted solution that provides brand-locked advertising across social media, streaming TV, and top websites.

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Customers today expect customized experiences that are individually catered to them. Sitecore Experience Platform is an essential tool for your company because of its ability to generate highly optimized, personalized experiences for your customers. This connected platform integrates native tools, data, and insights to generate these experiences, leaving customers extremely satisfied with the way your company interacts with them. With comprehensive digital marketing tools, a holistic view of customer data, and machine learning-generated insights that deliver highly effective personalized experiences across all channels, the Sitecore Experience Platform provides marketers with everything they need to create the best experiences for their customers.


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ADVERTISER PLATFORMS

Upwave Announces Strategic Partnership with Kinetiq to Help Marketers Measure Impact of Sponsorship Advertising Dollars

Upwave | May 21, 2022

Upwave, the leading analytics platform for brand advertising, announced a new strategic partnership with Kinetiq, a leading TV intelligence platform. Through this collaboration, Upwave will layer its brand measurement data with Kinetiq’s TV intelligence data, providing real-time data and metrics around sponsorship investments. Kinetiq’s technology recognizes and measures the number of times, location and duration of brand sponsorship campaigns via the identification of logo placement. Upwave then verifies whether the sponsorship reached the brand-specific audience via Brand Reach, and measures the effects of these sponsorships on various Brand Outcomes KPIs, such as Awareness, Consideration and Purchase Intent. “Marketers want to be able to answer two questions about their brand investment: who did it reach, and did it work? Marketers–since the inception of brand sponsorships–have never had a deterministic way to measure their effectiveness. Together, Upwave and Kinetiq are changing the game, and taking sponsorship marketing from an art to a science.” Chris Kelly, CEO of Upwave Connecting large-scale branding sponsorship investments with audience sentiment hadn’t been possible until Upwave and Kinetiq’s new partnership. With the marrying of qualitative + quantitative data sets–marketers will have a unified solution to measure not only ad effectiveness but the effectiveness of sponsorship investments. For example, Kinetiq can identify a brand's logo on a sports jersey or on the field during a game, informing marketers how many times it was shown on screen, how long and where. Upwave can then layer its attitudinal data with those metrics to give a full picture of the effectiveness of sponsorship dollars. “Having partnered with the Upwave team in the past, most recently supporting the AD Council’s Covid Ad Campaign, we saw the immediate impact of combining our data set with Upwave’s sentiment data,” said Kevin Kohn, CEO of Kinetiq. “By extending this partnership to include sponsorship measurement, we provide our customers a whole new level of insights to measure their sponsorship investments. As we continue to expand our partnership, we see broader opportunities to take Upwave's analytics into earned and owned brand initiatives–providing the industry with qualitative and quantitative analytics across paid, earned and owned.” With this partnership, brands can now combine Kinetiq’s media metrics layered with Upwave’s deterministic brand impact data to uncover the true value of sponsorship campaigns on TV. About Upwave Upwave is a fast-growing analytics company providing ML-driven brand advertising measurement technology and intelligence, via a SaaS platform, to the world's leading brands, agencies, and media partners. The company is based in San Francisco and New York and backed by leading Silicon Valley venture capital investors. About Kinetiq Kinetiq pushes the boundaries of TV intelligence with the first and only unified, global platform to measure the complete spectrum of paid, earned and owned TV media with the speed and precision of digital. The Kinetiq platform empowers marketers, technology partners and content owners with TV audience metrics and analytics in real-time, providing the critical data and transparency needed to make informed decisions. Formed in 2019 with the merger of iQ Media and 4C’s Teletrax, Kinetiq is trusted by leading brands, agencies, broadcasters and ISVs, including Mercedes-Benz, Red Bull, Fox Broadcasting Company and Google.

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BRAND MARKETING

PPC Profit Pros Teams Up with CallRail to Offer Brands Profit Maximization of Offline Phone Calls

PPC Profit Pros | July 01, 2022

Top Digital marketing agency PPC Profit Pros, founded and led by performance marketing expert, Aaron Adamson, is adding in CallRail software into their powerful mix of deep pay-per-click marketing experience, and proven expertise in three of the world's top artificial intelligence and machine learning marketing platforms, Skai (formerly Kenshoo), Adalysis, and Unbounce. This digital marketing firm has a track record of growing profits, 25% to 327%, across all industries and for B2C and B2B brands. Now, with CallRail in their toolset, PPC Profit Pros will be able to track your offline call center type conversions and tie them back to the PPC keywords and ads that produced your leads and sales allowing for offline profit maximization. With CallRail, PPC Profit Pros can set up personalized call routing for all of your tracked numbers, give your customers options for text messaging, and allow you to engage your customers with automated responses so that your customers know when they will hear back from you. "CallRail has a lot of great features for our clients, but from our standpoint, the best one, is the ability to send the call lead into our clients CRM with special tracking that tells us what Google PPC keyword, ad and landing page was involved. This gives us something really special. We can finally tie these offline transactions to the online places that our clients are spending money on, and dial the whole system into maximum profit! We have seen amazing profit increases with our clients, whereby we typically can double their profit on call center calls,We use specific tools for specific purposes, at each point from ad impression to lead and sale. These tools are complex, but we've become experts with them, which allows us to give valuable time back to brands; time that they can use to work harder on their businesses." - Aaron Adamson Founder and CEO,PPC Profit Pros. About PPC Profit Pros- PPC Profit Pros is an online marketing firm that combines vast experience, exceptional tools, and robust analytics with exceptional marketing techniques to maximize performance in the following areas: Paid search marketing, social PPC, retargeting, performance display, and conversion rate optimization.

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AD NETWORKS

SPYR Technologies Retains Integrity Media for Investor Relations and Corporate Communication

Applied Magix | June 28, 2022

SPYR Technologies (OTCQB: SPYR) (“SPYR” or the “Company”), a diversified technology company developing products leveraging the Internet of Things (Iot) for large scale applications and industries, is pleased to announce that the Company has retained veteran agency Integrity Media to manage its Investor Relations and Corporate Communication. Integrity Media has over two decades working in public markets in the U.S. and Canada and is led by its Founder & President, Kurt Divich. One of the premier financial copywriters in the industry, Divich is twice published in fiction and non-fiction with a third commissioned work in progress. Mr. Divich has consulted and provided Investor Relations services to public companies ranging from industry leaders and American icons like Smith & Wesson to potentially market disruptive, emerging equities like SPYR Technologies. “Integrity Media is a well-established and respected Investor Relations firm with a reputation for consistent and clearly written communication and for their efforts in advocating for investors, In our conversations with Mr. Divich about representing SPYR he was adamant as to a public company’s obligation to be transparent with its shareholders and to provide a consistent and expeditious system to address concerns or ideas as they emerge from the shareholder base.We are eager to have Integrity Media telling our story to the market and the media, especially given our exciting acquisition of GeoTraq which we firmly believe will be a game changer for the CompanyIn our estimation, Integrity Media is the right firm to help us celebrate our successes and to keep an active dialogue with our valued investors as we take this important step in developing the massive potential we see in GeoTraq.” -Tim Matula, CEO and President, SPYR Technologies. I’m excited to join the team at SPYR and to immediately begin a process to develop a long-term press release calendar, I’ve been following SPYR for quite some time and I am excited to be their voice as they roll-out GeoTraq and its array of possibilities.I’ll do my level best to keep everyone apprised of events as they manifest for GeoTraq, any observations as to the future, and any challenges we may encounter.Kurt Divich,Founder & PresidentIntegrity Media. About SPYR Technologies- SPYR Technologies (SPYR) is a technology company which, through its subsidiary Applied Magix Inc., develops and resells Apple® ecosystem compatible products, with an emphasis on the growing multibillion-dollar IoT smart home and connected car markets and also through its subsidiary GeoTraq develops and manufactures fully entirely self-contained, ultra-small Mobile mobile IoT (Internet of Things) modules: Trackertracker-M modules for asset tracking and location-based services, and Sensorsensor-M modules used for remote monitoring. SPYR continues to identify and target acquisitions that will grow its footprint in the industry and expand the products it offers consumers, including companies developing artificial intelligence (AI) and smart technology products. About GeoTraq- We have a vision for a simple, smart, connected world. We empower that vision through our self-contained, fully integrated mobile IoT modules. Our modules are designed with a small plug-and-play form factor for easy attachment of antenna, battery and sensors. Combined with low-cost connectivity, GeoTraq creates real ROI for all customers. About Applied Magix- Applied Magix, Inc. develops and resells Apple® ecosystem compatible products in the growing multibillion-dollar IoT smart home and connected car markets.

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AD TECH AND MARTECH

National World Announces Partnership with DanAds to Develop a Self-Serve Advertising Platform

National World, DanAds | August 18, 2022

National World today (August 16th, 2022) announces that it is building a custom self-serve advertising platform with DanAds. The new ad platform will automate the ad buying process and offer greater flexibility to advertisers, allowing businesses of all sizes to easily access National World’s portfolio. To design the platform, National World has partnered with DanAds – an industry expert with experience supporting global media brands like Bloomberg Media and the Washington Post. “The way businesses buy advertising has changed. Advertisers are increasingly wanting more control over when and how they manage their marketing spend,” said Jade Power, head of digital commercial. “Self-service provides this in a simple and efficient way. We want local businesses to be able to connect to their target customers in a trusted, quality environment, that will not only help them to advertise effectively, but strengthen their relationships with customers. “DanAds knows self-service. With more than 10 years under its belt, DanAds has an expertise that we’re excited to partner with on our journey. By working with DanAds, we can give local businesses direct access to place their messages in trusted, premium news environments, with access to rich first-party audience targeting solutions and real time reporting.” The platform will allow advertisers to place ads in front of National World’s audience of over 20 million unique monthly visitors. In addition, it will contribute to the company’s commitment to invest in sustainable and local publishing. “Self-serve advertising is particularly strategic for news brands with national, regional, and local content like National World,” DanAds co-founder Peo Persson explained. “Self-serve advertising is particularly strategic for news brands with national, regional, and local content like National World,” DanAds co-founder Peo Persson explained, “The platform will offer greater flexibility and ease-of-use to local businesses, who may not always have the resources of an advertising team. This better connects National World’s readers with the local businesses they interact with every day.” National World and DanAds expect to launch the new platform by the end of this calendar year. Interested advertisers can learn more about National World at https://www.connect-local.co.uk. AboutDanAds DanAds is the leading provider of self-serve advertising technology, connecting ad sellers (publishers) directly with advertisers of any size through a fully automated ad sales platform. DanAds provides publishers with their own branded platform, allowing them to dramatically reduce manual administration and monetize their valuable user data. With the help of DanAds, all ad buyers can get access to premium advertising space independent of brand and budget, without expensive middlemen. Clients include Bloomberg Media, Tripadvisor, The Washington Post, Hearst Magazines, Roku and SoundCloud. Learn more on www.DanAds.com.

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Spotlight

Customers today expect customized experiences that are individually catered to them. Sitecore Experience Platform is an essential tool for your company because of its ability to generate highly optimized, personalized experiences for your customers. This connected platform integrates native tools, data, and insights to generate these experiences, leaving customers extremely satisfied with the way your company interacts with them. With comprehensive digital marketing tools, a holistic view of customer data, and machine learning-generated insights that deliver highly effective personalized experiences across all channels, the Sitecore Experience Platform provides marketers with everything they need to create the best experiences for their customers.

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