ADVERTISER PLATFORMS

Amazon Advertising Introduces Free Consultation Calls for Amazon Sellers

Sponsored Profit | March 01, 2021

Amazon Advertising Introduces Free Consultation Calls for Amazon Sellers
Sponsored Profit Partners keeps on extending its administration contributions to serve its quickly growing client base. The famous Amazon PPC technique organization has as of late presented free meeting calls for enterprising brands hoping to develop and scale on Amazon.The free revelation calls are accessible to all Amazon merchants that spend in any event $10,000 on Amazon advertising. Driven by a group of industry specialists, Sponsored Profit Partners has made a demonstrated framework for building, advancing, and overseeing high performing Amazon sponsored advertisements to drive benefit.

With regards to Amazon commercial center advertising or Amazon Advertising the board, the issue that numerous dealers find is that what got them to $100K each month will not get them to $250K each month and past. On the off chance that you need to take your Amazon business to the following level, you need to scale your promotion spend to expand deals without extinguishing your expenses. However, getting your Amazon advertising to work more earnestly and perform better at scale requires some investment and expertise.

Sponsored Profit Partners has created and perfected a precise methodology that permits Amazon dealers to profit by profoundly enhanced, benefit zeroed in promotion crusades. This, thus, assists merchants with augmenting benefit from their advertisement spend and sling business development. The organization's unprecedented achievement can be credited to its involved administration style and information driven dynamic controlled by its exclusive Amazon PPC programming. Up until this point, the organization has created more than $50M in beneficial deals for its clients.

"Just because you're doing well doesn't mean you couldn't be doing amazing! Many Amazon $100K-per-month sellers simply don't know that they can dramatically increase their sales and profitability with Amazon Advertising. As a result, they are leaving a huge amount of money on the table. We think that's just plain wrong," said a spokesperson from Sponsored Profit Partners.

About Sponsored Profit
Most sellers struggle with Amazon Advertising. At Sponsored Profit, we've created a complete system that helps sellers get clarity and create PPC campaigns that drive profit so they can build a thriving business that puts money in their pocket - month after month.

Spotlight

Just weeks after a new partnership between DISH Media Sales and Rocket Fuel was announced, one of the final pieces of the programmatic puzzle—the integration of linear TV into the digital advertising ecosystem—fell into place.Watch DISH discuss the partnership at the Momentous virtual event hosted by Rocket Fuel on November 11, 2015.


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AD NETWORKS

IAB Expands General Membership to Include Advertising and Media Agencies

IAB | December 17, 2021

IAB today announced that its board has approved Agency General Membership to all Advertising Agencies, with the same voting rights and privileges as every other industry participant. IAB has long served as the industry's only "big tent" where stakeholders across the entire digital ecosystem gather. It's the only place where publishers, platforms, technology, and data companies, marketers and advertisers can address the challenges and opportunities in an industry being rapidly and continuously reinvented. It is also the only trade association that can both set an industry agenda and deliver on that agenda with meaningful industry standards. This move effectively migrates agencies from associate members to full general members. Now, agencies will have equal access to join the inner workings of the IAB -- including voting board membership, Center of Excellence leadership, as well as legal and public policy resources. The mission of IAB from the beginning has been to enable our members to thrive in a digital economy. The transformative changes happening now, demand that agencies have an equal seat at the table. They need equal access to IAB and IAB Tech Lab resources, the ability to join boards and make the critical decisions that drive the industry forward. The key to success in today's environment is collaboration. It's vital to have an organization that brings everyone together and IAB is serving that need." David Cohen, CEO, IAB. Agencies that have already applied for general membership include: Canvas Worldwide dentsu GroupM Helen & Gertrude Horizon Media IPG Mediabrands Labelium Mediahub Omnicom Media Group PIVnet Publicis Media Quigley RPA "We're proud to partner with the organization that has led the charge to advance the digital medium since literally Day One." Greg Johns, EVP & Chief Digital Officer, Canvas Worldwide "Canvas believes in the power of partnership and openness for the good of our industry. The IAB's devotion to collaboration is one that fits beautifully with our agency ethos." Paul Woolmington, CEO, Canvas Worldwide "Helen & Gertrude's partnership with the IAB provides our team with the ongoing professional development and support needed to understand and thrive in today's digital economy. We also value the knowledge shared by their many committees and councils, as they offer insights into a variety of niche industry segments." Laura DiCaprio, Director of Media & Insights, Helen & Gertrude "IAB is really the only organization that brings all the stakeholders together. With new media and measurement standards being set, brands developing first party data strategies, and policy changes being drafted, this is not a time for partisan approaches to the challenges facing the industry and no agency should be less than a full General Member. We are all in the thick of it, and IAB is working to convene the important conversations." Kirk McDonald, CEO, GroupM, NA. "Horizon Media is excited to be among the first agencies to join IAB membership and be involved in IAB's efforts to help sculpt the future of the digital marketplace." David Campanelli, EVP, Chief Investment Officer, Horizon Media "IPG Mediabrands is thrilled to be joining as a General Member of IAB, which has long been a voice for our industry and an important source of new research and thought leadership, such as the recent report on AI and bias in marketing. We are all looking forward to supporting IAB's initiatives across promoting transparency, brand safety and DEI in our industry." Dani Benowitz, President, US at MAGNA "The IAB has long been a leading voice in digital industry innovation, and we look forward to partnering with the IAB and member companies to continue to drive media creativity and industry evolution in 2022." Sean Corcoran, U.S. CEO, Mediahub. "As an organization that shares IAB's commitment to assuring the safety, transparency and effectiveness of marketers' digital media investment, Omnicom Media Group is eager to expand our working relationship with IAB, and to collaborate on delivering solutions for the age of accelerated change." Megan Pagliuca, Chief Activation Officer, Omnicom Media Group "Publicis Media has never been more optimistic about collaborative efforts to address consumer and advertiser standards. Through our continued vigilance with media partners and industry orgs, we are driving conversations forward to address the industry's most challenging topics, like hate speech, privacy, misinformation, mental health, and proposed worldwide government regulations that threaten the 'Brand Integrity' of our industry. Agency leadership and determination are imperative now more than ever, and that's why Publicis Media is joining the IAB." Helen Lin, Chief Digital Officer, Publicis Groupe IAB membership benefits now available to agencies include: Eligibility to join the IAB Board with full voting privileges and access to four meetings/year, including Washington, D.C. fly- ins Participation in Agency Leadership Council Membership to IAB Tech Lab Access to IAB Public Policy and Legal Affairs Council, publications, convenings, and IAB staff Access to all IAB Primary Research Participation in all Center of Excellence Activities, including committees, working groups, and task forces. Exclusive rights to leverage IAB Learning & Development Program discounts, private research deep dives, and 1:1 access to IAB staff experts for both the agency and their brand clients, hosted in partnership with IAB About IAB The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

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BRAND MARKETING

Google Ads Allows Stock Photos For Image Extensions

Google Ads | December 16, 2021

Google Ads is relaxing its policy on the use of stock photos in image extensions, meaning you’re no longer required to source your own visuals. This update is part of a series of changes to image extensions, which also includes the ability to display them in desktop ads. Here’s an overview of all the updates to image extensions and how they can help your business. Google is making it easier to utilize image extensions by offering a searchable library of stock photos that are free to use in ads. This change is rolling out in response to feedback that sourcing unique visuals is a challenge for many people who wish to enhance their ads with image extensions.

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ADVERTISER CAMPAIGN MANAGEMENT

Marin Software Announces Amazon DSP Integration to Expand Amazon Advertising Solutions

Marin Software | January 07, 2022

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today announced an integration with Amazon Ads' demand-side platform (DSP). The integration will allow brands to easily manage, measure, and optimize their Amazon Advertising campaigns - from Sponsored Products, Sponsored Brands, and Sponsored Display to display, video, and audio ads - all within the MarinOne platform. Amazon DSP enables advertisers to programmatically reach Amazon audiences at scale across Amazon sites and apps as well as leading publisher sites and third-party exchanges. This comprehensive inventory allows brands to connect and engage with new and existing customers with relevant, contextual messages across the consumer journey. Advertisers can choose from multiple formats including display, audio, and Streaming TV ads via Fire TV. Amazon is great for the success of Retail brands. By integrating with Amazon DSP, we can now offer our customers access to a broad new set of formats, placements, and audiences to further their Amazon programs and deliver more return on investment within their eCommerce ad spend." Chris Lien, CEO of Marin Software Marin has helped advertisers manage and optimize over $40 billion in digital advertising spend since 2007. MarinOne provides customers a single platform for paid search and social advertising as well as retail media, marketplace, and shopping campaigns, delivering a cross-channel view of performance. With the addition of Amazon DSP, MarinOne customers now have a comprehensive suite of reporting, automation, and bidding tools to activate and amplify their entire Amazon Advertising campaign portfolio, both on and off Amazon. Advertisers can also leverage Amazon Attribution to connect upper funnel ad spend across search and social channels with purchases in Amazon's store to capture every conversion. About Marin Software Marin Software Incorporated's (NASDAQ: MRIN) mission is to give advertisers the power to drive higher efficiency and transparency in their paid marketing programs that run on the world's largest publishers. Marin Software offers a unified SaaS advertising management platform for search, social, and eCommerce advertising. The Company helps digital marketers convert precise audiences, improve financial performance, and make better decisions. Headquartered in San Francisco with offices worldwide, Marin Software's technology powers marketing campaigns around the globe.

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New Study from the UH Law Center Finds Racial and Ethnic Disparities in Lending Industry Advertising

University of Houston Law Center | December 27, 2021

A new study authored by University of Houston Law Center Professor Jim Hawkins and student Tiffany Penner and published in the Emory Law Journal indicates that the payday lending industry often targets Black and Latino communities in advertising their products, while the mainstream banking industry targets white consumers. In "Advertising Injustices: Marketing Race and Credit in America," Hawkins and Penner present two empirical studies they conducted on lenders in Houston, which verified these disparities in online advertising. "Everyone knows that advertising affects behavior, so we were interested in how banks and payday lenders advertise," the authors said. "Social scientists have shown that people buy goods and services when they see other people who look like them buying those products. We wanted to know if banks and payday lenders were depicting their customers in a way that represented the general population or only some races." The study found: While African Americans make up only 16% of auto title lending customers and 23% of payday lending customers, 35% of the photographs on these lenders' websites depict African Americans. 77% of the advertisements at physical locations of auto title and payday lenders in the study targeted racial minority groups. 30% of mainstream bank lender websites featured no African American models and almost 75% featured no Latino models. In contrast, only 3%—a single bank's website—did not feature a white model. Recent news articles citing Hawkins and Penner's scholarship, examine how loan lenders are maximizing their profits by requiring high interest rates during the COVID-19 pandemic when many people have been vulnerable and in difficult financial positions. Data analysis by Bloomberg shows that Black and Latino communities have become prime targets, and the article reports that many people have had to set aside government pandemic relief funds to help pay off debts. Hawkins and Penner examined two important negative consequences that emerge from targeting African Americans and Latinos for payday and title loans while pictorially excluding them from mainstream banks. The first consequence is that the advertising works, and African Americans and Latinos are more likely than white customers to use high-cost credit. They also found that advertising forms societal norms and expectations of where people "fit." This in turn, according to the study, creates a "self-sorting" effect and contributes to racial disparity in credit access. Hawkins and Penner's goal for the study is to achieve a positive impact that will change the way lenders advertise. Specifically, they encourage financial institutions to eliminate discriminatory marketing that omits certain racial groups, as some banks currently only feature white models in advertisements. "We hope that businesses will voluntarily change their advertising practices to represent people from all races in their advertising," the authors said. "Additionally, we urge Congress to amend the Equal Credit Opportunity Act to explicitly prohibit discriminatory advertising by creditors, and federal regulatory bodies to use that Act as well as the Community Reinvestment Act to make bank's and payday lender's advertising equitable." Hawkins serves as the Alumnae Professor of Law at the UH Law Center. He earned his J.D. from the University of Texas School of Law, where he was the grand chancellor and served as the chief articles editor of the Texas Law Review. During his career, he has published or placed articles in publications such as Science, the UCLA Law Review and more. His research has been featured in top-tier media outlets such as the New York Times and the Washington Post. Penner is a rising third-year student at the UH Law Center, where she is a member of the Houston Law Review and served on the executive board for the First-Generation Professionals student organization. During law school, she worked as a summer associate at King & Spalding and a judicial intern for Lee H. Rosenthal, Chief Judge of the U.S. District Court for the Southern District of Texas. Before law school, she worked at NASA as a contracts specialist for the International Space Station Program.

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Spotlight

Just weeks after a new partnership between DISH Media Sales and Rocket Fuel was announced, one of the final pieces of the programmatic puzzle—the integration of linear TV into the digital advertising ecosystem—fell into place.Watch DISH discuss the partnership at the Momentous virtual event hosted by Rocket Fuel on November 11, 2015.

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