ADVERTISER PLATFORMS

Amazon Advertising Introduces Free Consultation Calls for Amazon Sellers

Sponsored Profit | March 01, 2021

Sponsored Profit Partners keeps on extending its administration contributions to serve its quickly growing client base. The famous Amazon PPC technique organization has as of late presented free meeting calls for enterprising brands hoping to develop and scale on Amazon.The free revelation calls are accessible to all Amazon merchants that spend in any event $10,000 on Amazon advertising. Driven by a group of industry specialists, Sponsored Profit Partners has made a demonstrated framework for building, advancing, and overseeing high performing Amazon sponsored advertisements to drive benefit.

With regards to Amazon commercial center advertising or Amazon Advertising the board, the issue that numerous dealers find is that what got them to $100K each month will not get them to $250K each month and past. On the off chance that you need to take your Amazon business to the following level, you need to scale your promotion spend to expand deals without extinguishing your expenses. However, getting your Amazon advertising to work more earnestly and perform better at scale requires some investment and expertise.

Sponsored Profit Partners has created and perfected a precise methodology that permits Amazon dealers to profit by profoundly enhanced, benefit zeroed in promotion crusades. This, thus, assists merchants with augmenting benefit from their advertisement spend and sling business development. The organization's unprecedented achievement can be credited to its involved administration style and information driven dynamic controlled by its exclusive Amazon PPC programming. Up until this point, the organization has created more than $50M in beneficial deals for its clients.

"Just because you're doing well doesn't mean you couldn't be doing amazing! Many Amazon $100K-per-month sellers simply don't know that they can dramatically increase their sales and profitability with Amazon Advertising. As a result, they are leaving a huge amount of money on the table. We think that's just plain wrong," said a spokesperson from Sponsored Profit Partners.

About Sponsored Profit
Most sellers struggle with Amazon Advertising. At Sponsored Profit, we've created a complete system that helps sellers get clarity and create PPC campaigns that drive profit so they can build a thriving business that puts money in their pocket - month after month.

Spotlight

Programmatic advertising uses artificial intelligence (AI) and real-time bidding to automate and streamline the ad buying process. With programmatic advertising, you promote your brand with ads on multiple platforms.  It enables you to specify your target audience, budget, and goals for your campaign, and the software will take care of purchasing ad space for you.


Other News
SOCIAL MEDIA ADVERTISING, BRAND MARKETING, AD TECH AND MARTECH

Nextech AR 3D Swirl Ad Achieves Breakthrough With Over 1 Million Ad Views

Nextech AR | December 21, 2022

Nextech AR Solutions Corp., a Metaverse Company and leading provider of augmented reality (“AR”) experience technologies, wayfinding technologies and 3D model services is pleased to announce a record-setting number of views for a single 3D/AR ad. The client, Hearst UK who publishes 21 brands including Good Housekeeping, Esquire, ELLE, Harper’s Bazaar and Cosmopolitan used a 3D model created by Nextech’s technology of a Dr. Martens Boot for an ad campaign, which garnered over 1 million 3D model views on the site. The ad used Nextech’s ARitize Swirl, a swirling (rotating) 3D asset on the header or page of an ecommerce website. In a few simple steps, any customer can create a fully interactive ARitize Swirl 3D/AR banner using their existing 3D models and embed them into their ecommerce website to create 6X higher purchase intent, increase conversions and click-through rates. This successful client use by a major brand and agency paves the way for another revenue stream tied to ecommerce advertising by offering a simple no-code integrated way for the Company’s 3D models to be used for immersive ads on the web or on social sites, Tik Tok, Instagram, Snap and Meta. Nextech AR CEO Evan Gappelberg commented, “1 million 3D model views on a single 3D model is HUGE!. By comparison Nextech has served up 6.2 million 3D model views for over 20,000+ 3D models without the swirl ad. The ability for our 3D model clients to easily create web banners and social media swirl ads using their existing 3D models is yet another competitive edge for Nextech and further positions us as the leading global 3D model company.” He continues, “Our ARitize 3D platform provides our clients with the one-stop solution for everything 3D. Today’s breakthrough swirl-ad news is yet another indication of the revenue potential of our 3D solutions and further sets the stage for a breakout year in 2023.” ARitize 3D’s patent-pending technology leverages Artificial Intelligence (AI) to enhance the building of quality 3D models from simple 2D photos at scale for ecommerce websites. It is a disruptive end-to-end solution for the Augmented Reality (“AR”) industry. Through a simple JavaScript tag integration, product photos are automatically onboarded, and 3D models are created for each product and then hosted on ARitize 3D’s cloud. With a 3D model, clients can interact with the product to see every detail: turn it, spin it, zoom in, zoom out, leading to 40% lower product returns, 93% higher click-through rate and a 90% reduction in product photography costs. The Company believes that this value creation and ROI are leading to the rapidly growing demand for the Company's 3D technology. Transform your online store into a dynamic virtual showroom. 3D models allow customers to see products from every angle and position them in their own space prior to purchasing. It's an exciting, immersive shopping experience that keeps customers more engaged, and better informed and helps your brand stand out from the competition. About Nextech AR Nextech AR Solutions is the engine accelerating the growth of the Metaverse. Using breakthrough AI, Nextech AR is able to quickly, easily and affordably ARitize (transform) vast quantities and varieties of existing assets at scale making products, people and places ready for interactive 3D use, giving creators at every level all the essential tools they need to build out their digital AR vision in the Metaverse. Our platform agnostic tools allow brands, educators, students, manufacturers, creators, and technologists to create immersive, interactive and the most photo-realistic 3D assets and digital environments, compose AR experiences, and publish them omnichannel. With a full suite of end-to-end AR solutions in 3D Commerce, Education, Events, and Industrial Manufacturing, Nextech AR is in a unique position to meet the needs of the world’s biggest brands and all Metaverse contributors.

Read More

SOCIAL MEDIA ADVERTISING, BRAND MARKETING, AD TECH AND MARTECH

MobileFuse Unveils Latest SDK and Mediation Adapters, Provides New Premium Inventory and Advertising Solutions to Publishers and Advertisers

MobileFuse | December 16, 2022

MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, today unveiled its latest mobile SDK, mediation adapters, and proprietary video player. These solutions reduce friction and enable all mobile app publishers and mediation platforms to access MobileFuse's premium inventory and secure more revenue. The MobileFuse SDK and mediation adapters showcase the company's commitment to providing publishers and advertisers with innovative tools that drive results. Current publishing partners successfully implemented the new SDK in minutes, and saw fill rates more than double. Additionally their eCPMs grew by 20% or more over similar placements not utilizing an SDK. These results occurred whether a publisher managed their own ad waterfall, or used a major mediation platform. With the SDK, app publishers can now access: duoBid: Allows advertisers to run video ads in previously slated, larger static banner inventory, enabling them to have additional access to video scale at a lower cost. Additionally, since duoBid selects the best performing ad regardless of whether it is static or video, publishers secure higher CPMs and maximize revenue opportunities. Proprietary Video Player: Offers a state-of-the art video player, specifically designed for in-app mobile experiences. It comes equipped with full VAST capabilities, ensuring publishers will not need to support their own video player for ads moving through MobileFuse, tapping into new ways to monetize and drive revenue. Rich Media Support: Supports the latest version of MRAID, ensuring the best user experience for interactive and dynamic ads. Lightweight: Delivers industry leading performance; MobileFuse's SDK adds under 1 MB of weight to an app. This is significantly below the average weight of a typical mobile SDK. Bleeding Edge Technology: In addition to MRAID and duoBid capabilities, the MobileFuse SDK supports the latest and greatest mobile technologies, such as OMSDK and VAST. This ensures users have the best performance and insights possible. "MobileFuse's SDK, integrated through a AppLovin MAX Custom Adapter, has yielded immediate success for our app. The SDK is generating higher fill rates, eCPM, CTR, and five times more revenue on a similar amount of bid requests than our oRTB connection," said Amy Nicole Hernandez, CFO & VP Business Operations at TextMe. "The implementation process was easy, and their team was responsive and always willing to help along the way." MobileFuse's proprietary video player is exclusively available through the SDK, however the company's mediation adapters simplify the process of integrating with leading mediation platforms. "We're driving innovation, and are at the forefront of bringing new inventory options to publishers and advertisers alike. Additionally, our SDK and mediation adapters set a new industry standard for ease of integration and performance," said Ken Harlan, founder and CEO of MobileFuse. "We are proud to address the evolving needs of our customers, and to remain vigilant around consumer privacy." About MobileFuse MobileFuse is one of the largest in-app advertising and CTV platforms. The company serves leading brands, agencies, bidders, and app developers across a variety of verticals. MobileFuse empowers its clients by reaching highly curated and receptive audiences via unique solutions combining moments-based targeting, patented location verification, custom creative, and data-driven insights across a large location-based in-app and CTV exchange. Founded in 2009, MobileFuse is headquartered in New York City and has offices throughout the U.S. In 2022, the company achieved carbon negative status.

Read More

DISPLAY ADVERTISING

Hivestack and Quotient Partner to Connect and Enable Global Programmatic Digital Out of Home (DOOH) Campaigns

Hivestack, Quotient | November 23, 2022

Hivestack, a world leading, independent, programmatic digital out of home (DOOH) ad tech company, today announced a strategic partnership with Quotient, a digital promotions and media technology company that powers out of home (OOH) sales, planning, measurement and programmatic buying with its location-based Demand Side Platform (DSP). The partnership will see Quotient and Hivestack connect their leading technologies to enable premium, programmatic DOOH cross-channel media campaigns on a global scale. Bruno Guerrero, Chief Operations Officer at Hivestack commented, “Our partnership with Quotient is a natural evolution for our business as we further pursue our mission to drive programmatic DOOH innovation for buyers through access to our world-leading Supply Side Platform (SSP)." Bruno Guerrero, Chief Operations Officer at Hivestack commented, “Our partnership with Quotient is a natural evolution for our business as we further pursue our mission to drive programmatic DOOH innovation for buyers through access to our world-leading Supply Side Platform (SSP). With this partnership, we have opened up the possibility for Quotient advertisers to access the largest network of premium DOOH inventory across the globe.” All advertisers using Quotient’s omnichannel DSP can now activate DOOH screens via Hivestack’s SSP which has the potential to generate a total of 473bn impressions via the leading DOOH publishers across the globe. Advertisers can activate campaigns on multiple premium environments including large format billboards, transit screens in subways, rail and bus stations, airports, cabs, gas stations and electric vehicle charging points. Advertisers can also reach audiences through multiple place-based environments, including gyms, cinemas, university campuses, bars, nightclubs and more. Norm Chait, Senior Director and OOH Practice Lead at Quotient added, “We are very excited to partner with Hivestack to help support the great momentum we’re seeing in programmatic DOOH. As a supply agnostic DSP for DOOH, we want to ensure our clients have the ability to activate campaigns via any SSP partner they choose. Hivestack’s extensive access to global supply further expands this ability by providing our agency partners and their blue-chip clients with access to data-driven solutions in critical markets outside of the U.S.” The partnership between Hivestack and Quotient comes at a critical time for the channel, with global DOOH ad spend projected to increase from $6.7BN in 2019 to $15.9BN in 2027 (Source: Statista Research Department, September 2022). This scaled growth is in no small part due to the technology and innovation that has evolved the channel, allowing buyers to reach audiences with greater precision and media owners to generate additional revenue on top of their existing income. In 2022, 76% of global advertisers planned to increase spending on DOOH, and in the US alone, that figure was estimated at 56%.

Read More

ADVERTISER PLATFORMS

Permutive & OpenX Partner to Help Marketers Target Global Audiences Accurately and at Scale Without Third-Party Cookies

Permutive, OpenX | November 08, 2022

Permutive, a privacy-safe audience platform for publishers and advertisers, and OpenX Technologies, Inc., a leading global omnichannel advertising exchange, today unveiled a partnership that will enable buyers and sellers of online advertising to build and activate global audiences without using third-party cookies or device IDs while preserving the safety and security of user data. The Permutive/OpenX partnership strengthens the connection between publishers and marketers by efficiently delivering addressable and scalable advertising inventory to buyers while allowing publishers to maintain control of and monetise their first-party data. The collaboration offers marketers in the US and internationally a single, privacy-safe point of access to identify and reach audiences with precision and transparency at scale. Activation is easily enabled through OpenX Deal IDs, and audience targeting relies on privacy-protected, first-party publisher data. The OpenX Exchange processes more than 300 billion ad requests a day across a network of more than 130,000 domains. Permutive’s Audience Platform delivered over 20 billion targeted impressions in 2021 via publisher-owned, consented data and with no third-party cookies entering the bidstream. The announcement comes at an inflection point for the industry as consumers are increasingly opting out of sharing their information with advertisers. With nearly 7o percent of today’s open web unaddressable, this partnership satisfies the growing market demand for actionable first-party data that follows consistent and transparent build criteria, thereby simplifying activation and providing streamlined access to readily available and fully addressable audience segments. “Across the expanse of the open web, where media is highly fragmented, finding and engaging audiences in a privacy-friendly manner is both the challenge and imperative of digital marketing,” said John Gentry, chief executive officer of OpenX. “Across the expanse of the open web, where media is highly fragmented, finding and engaging audiences in a privacy-friendly manner is both the challenge and imperative of digital marketing,” said John Gentry, chief executive officer of OpenX. “Joining forces with Permutive allows us to unlock unique value for buyers and publishers through precision targeting that is safe and secure.” “As consumers have more choices and tools to opt-out of sharing their data for advertising, privacy-safe audience targeting without the need for third-party cookies provides much-needed addressability solutions for publishers and advertisers,” said Joe Root, co-founder and chief executive officer of Permutive. “Our partnership with OpenX is a powerful example of ad tech working together to empower advertisers and publishers to harness the full potential of first-party data while creating a more transparent and responsible web.” The partnership offers more than 200 standardised behavioural cohorts, evaluated in real time – for example, real estate, travel, automotive, pets, and fashion and beauty – and is mapped to the industry-standard IAB Audience Taxonomy that identifies and describes segmented audiences based on similar interests, characteristics and behaviours. Another advantage of the partnership is the accessibility of more sustainable advertising. OpenX is the only supply-side platform to be independently certified as a CarbonNeutral® company, and the use of its ad exchange offers marketers the opportunity to reduce the carbon footprint of their campaigns. About Permutive Permutive is built on the core principle of responsible marketing, which includes privacy, consent and transparency. Its responsible web infrastructure empowers publishers and brands to responsibly activate audiences without any third-party access to personal data. Permutive is listed in YCombinator’s Top 150 companies of all time and is trusted by the world’s largest publishers and advertisers, including News Corp, Hearst, BuzzFeed, Penske Media, Future plc, The Guardian, Vox Media, Insider, Hubert Burda Media and Condé Nast International. Find out more at permutive.com

Read More

Spotlight

Programmatic advertising uses artificial intelligence (AI) and real-time bidding to automate and streamline the ad buying process. With programmatic advertising, you promote your brand with ads on multiple platforms.  It enables you to specify your target audience, budget, and goals for your campaign, and the software will take care of purchasing ad space for you.

Resources