Amazon Sponsored Product Ads Are Rising in Price, New Report Says

searchenginejournal | February 29, 2020

Prices for Sponsored Product ads, Amazon’s most popular ad product, are continuing to go up according to a new report. The report from eMarketer contains data from multiple firms that manage clients who buy Amazon ads. Merkle reports that, among its clients in North America that have been spending on Amazon for at least a year, Q4 2019 spending on Sponsored Product ads was up 63%. Data from Tinuiti shows that spending on Amazon sponsored product ads was up 30% among its clients during the same time period. The clients of Pacvue have seen similar increases as well. The three companies – Merkle, Tinuiti, and Pacvue – reported 12% to 16% increases in the cost-per-click of Sponsored Product ads.

Spotlight

Independentemente de você estar em uma startup, em uma empresa estabelecida ou em busca de mudanças para impulsionar o crescimento, uma ou mais das técnicas a seguir podem funcionar para você.


Other News
AD NETWORKS

Hubvisor Enters a New Expansion Phase with a Game-Changing Ad Tech Product Line Used by Half of the Top 30 Publishers in France.

Hubvisor | September 19, 2022

Hubvisor announces today the reconfiguration of its solutions around three flagship products: MAESTRO, LENSE and DIRECT PATH. These products have been carefully crafted and are used by half of the top 30 publishers in France, including Le Figaro, Dailymotion, Adevinta/Leboncoin, TF1, and many more. These three products form a suite of never-seen-before ad tech products and are therefore only available in an all-in-one format. MAESTRO is the ultimate orchestration system for publishers. It features dozens of homemade technologies, including a wrapper and countless optimisation modules). Like an orchestra conductor, it is : Neutral: Maestro harmonises the competition between all the vendors that a publisher already has. Simple: Maestro can be activated in a few days, on all types of environments and formats. - Efficient. Maestro brings an average revenue increment of +60% by combining all available optimisation bricks. This is achieved without any additional demand from the publisher's existing partners. LENSE is a game changing dashboard. It allows the publisher to consult in real time everything that MAESTRO does and the metrics related to the publisher's digital advertising: The revenues generated and the dimensions of their source (be it bidders, DSPs, buyers, advertisers, sites, locations or environment) communicated by the publisher's partners are aggregated and rendered via an intuitive interface. Web performance of the publisher's advertising, including the time response of each partner and SSP. Analysis of future optimisation opportunities for the publisher. A complete deployment history to observe and store, in real time, the full granularity of what MAESTRO executes. A complete historical view of the deployments Hubvisor’s team made. Controls on the MAESTRO wrapper : managing floor prices and stopping bidders on certain inventories has never been easier. DIRECT PATH is Hubvisor's revolutionary SPO system. It allows a technical disintermediation of the value chain. It guarantees direct communication between the DSP’s purchasing systems and the publisher without the intervention of third party servers. DIRECT PATH allows to : Significantly reduce the costs incurred in the value chain. Significantly reduce latency due to servers. Significantly reduce the energy consumption of the programmatic value chain. - Guarantee total transparency of information between the buyer and the publisher - Guarantee an optimal identification rate close to 100% (cookie match) in the absence of intermediate servers in the value chain. Sylvain Travers, founder and CEO of Hubvisor, commented, "This reconfiguration aims to clarify our activities and make them more accessible to international publishers. We have taken great care to develop these breakthrough innovations over the past three years, and we now want to make them accessible to as many people as possible”. Sylvain Travers, founder and CEO of Hubvisor, commented, "This reconfiguration aims to clarify our activities and make them more accessible to international publishers. We have taken great care to develop these breakthrough innovations over the past three years, and we now want to make them accessible to as many people as possible”. About Hubvisor Founded in 2017, Hubvisor is a Publisher focused ad tech provider driving yield through fair auction dynamics and increased insight within the monetisation stack. This is done through a state-of-the-art header bidding wrapper and dozens of technical modules meant to simplify publishers’ daily operations all the while scaling up their ad business. Our mission at Hubvisor is to help publishers regain control of how their inventory is valued. We believe in transparency for all, optimal and fair yields and maximum performance for our Publishers.

Read More

PROGRAMMATIC ADVERTISING

Hivestack Launches Full Programmatic Digital Out of Home (DOOH) Operations in Brazil

Hivestack | September 17, 2022

Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today (September 15th, 2022) announced the expansion of its LATAM business with the launch of operations across Brazil. Now for the first time, brands, agencies, omnichannel demand-side platforms (DSPs), and media owners - both in the country and globally - can access the Hivestack platform and suite of solutions to plan, activate, measure, and drive revenue from programmatic DOOH campaigns in Brazil. To coincide with its launch, Hivestack has onboarded several Brazil-based media owners including Clear Channel Brasil, onboarding 100% of its DOOH inventory in major cities across the country via the Hivestack supply-side platform (SSP). Clear Channel Brasil will be able to monetise their premium DOOH inventory by connecting to a worldwide pool of advertisers in real-time. As part of the expansion into Brazil, Hivestack has also partnered with leading media buyer Matterkind Brasil to launch campaigns in the market. Andreas Soupliotis, CEO & founder of Hivestack said, “We are excited to announce our Brazil market launch to accelerate the adoption of programmatic DOOH across Latin America. We’ve already seen incredible success in other markets across the region and look forward to utilising our full stack platform to drive growth in this new market.” Andreas Soupliotis, CEO & founder of Hivestack said, “We are excited to announce our Brazil market launch to accelerate the adoption of programmatic DOOH across Latin America. We’ve already seen incredible success in other markets across the region and look forward to utilising our full stack platform to drive growth in this new market.” Tom Motmans, CEO Clear Channel Brazil and president Clear Channel LATAM added, “Clear Channel has been at the forefront of programmatic DOOH in Brazil and we are delighted to partner with Hivestack. ​​We followed the development and growth of this market, understanding the importance of an omnichannel strategy and all the benefits that DOOH can deliver to the marketing mix. We are thrilled to make our inventory available on the Hivestack SSP to work together and look forward to solidifying and leveraging even more in this market." “Matterkind Brazil's alliance with Hivestack means the opportunity to grow in one of the main markets in LATAM with innovation, competitive technology, business strategy, and allow us to continue evolving to deliver better results to our clients” commented Jazmin Argüelles, addressable product lead ATV & AOOH, Matterkind LatAm. Brazil represents a strong market for the OOH industry responsible for 30% of total OOH ad spend globally and with further digitisation of screens, along with the growth of ad technology such as programmatic, DOOH advertising expenditure in Brazil will see a significant rise with projections of reaching USD$160m (£139m) by 2023. Launching its full programmatic DOOH operations in Brazil, Hivestack will ensure marketers are now able to utilise data-driven targeting precision, agile buying models, and unprecedented audience measurement capabilities to drive further growth for the channel in 2023 and beyond. About Hivestack Hivestack is the largest independent, global, full stack, marketing technology company that powers the buy and sell-side of programmatic digital out of home (DOOH) advertising. On the buy side, marketers use Hivestack’s Demand-Side Platform to create measurable campaigns that activate DOOH screens in real time based on consumer behaviour and audience movement patterns. On the sell-side, DOOH media owners use Hivestack’s Supply-Side Platform & Ad Exchange to attract programmatic revenue. DOOH media owners can also use Hivestack’s Ad Server to power audience-based, directly sold campaigns.

Read More

ADVERTISER PLATFORMS

4imprint® Earns Spot on Best Workplaces in Advertising & Marketing™ 2022

4imprint, Great Place to Work | September 08, 2022

Great Place to Work® and Fortune® have named Oshkosh-based promotional products retailer 4imprint, Inc., as one of the Best Workplaces in Advertising & Marketing 2022. This workplace award is based on survey responses from more than 9,000 employees from Great Place to Work-Certified™ companies in the advertising and marketing industry. Results were announced today by Fortune magazine and Great Place to Work, who perform the highly competitive selection process using rigorous analytics and confidential employee feedback. Companies were only considered if they had been a Great Place to Work-Certified organization. “It’s humbling to see how our team goes above and beyond, doing right by our customers and each other,” said Kevin Lyons-Tarr, CEO, 4imprint. “It’s humbling to see how our team goes above and beyond, doing right by our customers and each other,” said Kevin Lyons-Tarr, CEO, 4imprint. “Our team is the reason we’re able to build the kind of workplace where people look forward to coming to work, where they can be themselves and feel good about the work they do for our customers and our community.” Great Place to Work chooses organizations based on how fairly employees are treated and how well companies create a great employee experience. The full list of Best Workplaces in Advertising & Marketing 2022 can be found at greatplacestowork.com. “These companies have adapted to the challenges of an ever-changing workplace by their commitment to inclusive, high-trust cultures where employees are treated as human beings first and foremost,” says Michael C. Bush, CEO of Great Place to Work. About 4imprint 4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, which serves millions of customers with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom T-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit 4imprint.com. About the Best Workplaces in Advertising & Marketing Great Place to Work selected the Best Workplaces in Advertising & Marketing by using confidential survey responses from more than 9,000 employees from Great Place to Work-Certified companies in the advertising and marketing industry. Rankings in the list are taken from 60 questions, within the Great Place to Work Trust Index™ survey, that focus on staff experience. Great Place to Work selects organizations with its For All™ methodology, which analyzes thousands of organizations in America’s largest ongoing annual workforce study, based on over 1 million survey responses and data from companies that employ over 6.1 million people. Read the full methodology. About Great Place to Work As the top authority on workplace culture, Great Place to Work has surveyed over 100 million employees around the globe since 1992. Great Place to Work uses insights from its surveys to determine what makes a great workplace: trust. These insights provide leaders with helpful feedback, real-time reporting and data they need to make the best decisions centered around people. Everything they do is driven by the mission to build a better world by helping every organization become a great place to work For All™.

Read More

DISPLAY ADVERTISING

Hivestack and Quotient Partner to Connect and Enable Global Programmatic Digital Out of Home (DOOH) Campaigns

Hivestack, Quotient | November 23, 2022

Hivestack, a world leading, independent, programmatic digital out of home (DOOH) ad tech company, today announced a strategic partnership with Quotient, a digital promotions and media technology company that powers out of home (OOH) sales, planning, measurement and programmatic buying with its location-based Demand Side Platform (DSP). The partnership will see Quotient and Hivestack connect their leading technologies to enable premium, programmatic DOOH cross-channel media campaigns on a global scale. Bruno Guerrero, Chief Operations Officer at Hivestack commented, “Our partnership with Quotient is a natural evolution for our business as we further pursue our mission to drive programmatic DOOH innovation for buyers through access to our world-leading Supply Side Platform (SSP)." Bruno Guerrero, Chief Operations Officer at Hivestack commented, “Our partnership with Quotient is a natural evolution for our business as we further pursue our mission to drive programmatic DOOH innovation for buyers through access to our world-leading Supply Side Platform (SSP). With this partnership, we have opened up the possibility for Quotient advertisers to access the largest network of premium DOOH inventory across the globe.” All advertisers using Quotient’s omnichannel DSP can now activate DOOH screens via Hivestack’s SSP which has the potential to generate a total of 473bn impressions via the leading DOOH publishers across the globe. Advertisers can activate campaigns on multiple premium environments including large format billboards, transit screens in subways, rail and bus stations, airports, cabs, gas stations and electric vehicle charging points. Advertisers can also reach audiences through multiple place-based environments, including gyms, cinemas, university campuses, bars, nightclubs and more. Norm Chait, Senior Director and OOH Practice Lead at Quotient added, “We are very excited to partner with Hivestack to help support the great momentum we’re seeing in programmatic DOOH. As a supply agnostic DSP for DOOH, we want to ensure our clients have the ability to activate campaigns via any SSP partner they choose. Hivestack’s extensive access to global supply further expands this ability by providing our agency partners and their blue-chip clients with access to data-driven solutions in critical markets outside of the U.S.” The partnership between Hivestack and Quotient comes at a critical time for the channel, with global DOOH ad spend projected to increase from $6.7BN in 2019 to $15.9BN in 2027 (Source: Statista Research Department, September 2022). This scaled growth is in no small part due to the technology and innovation that has evolved the channel, allowing buyers to reach audiences with greater precision and media owners to generate additional revenue on top of their existing income. In 2022, 76% of global advertisers planned to increase spending on DOOH, and in the US alone, that figure was estimated at 56%.

Read More