DISPLAY ADVERTISING
UK advertising | December 15, 2021
The UK advertising watchdog has taken the crypto industry to task for “widespread” problems with misleading and irresponsible ads, issuing rulings against several of the sector’s biggest firms, including Coinbase and eToro. The Advertising Standards Authority on Wednesday released formal rebukes to seven firms for breaching UK ads industry standards with a wide range of promotions, from online campaigns to endorsements by social media influencers. Papa John’s, the pizza chain that claims to have accepted the first ever purchase made in Bitcoin, came under fire from the regulator for offering £10 cash back to customers in the form of crypto tokens. The ASA said the promotional deal “trivialised” investing in risky crypto assets.
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ADVERTISER PLATFORMS
Gannett | March 10, 2022
Gannett Co., Inc. (NYSE: GCI) today issued a response to a story published by the Wall Street Journal (WSJ) on March 8 that implies Gannett intentionally shared inaccurate information to advertisers over a period of nine months.
Gannett sincerely regrets inadvertently passing along the incorrect data parameter. This human error was immediately rectified when the Company independently discovered the issue. The data parameter issue was caused due to a caching error when the Company implemented changes to how data is passed from the publisher to the ad exchanges.
It is important to note that the revenue associated with third-party programmatic advertising exchanges that potentially used the incorrect data parameter in question was less than $10 million in total over the impacted period. Also, none of Gannett’s direct sold digital advertising or direct sold programmatic advertising were affected.
No user level data was impacted and there was no impact to geo-specific ad placement or user data targeting and in all cases ads remained within the USA TODAY NETWORK of sites. Only select exchanges have adopted this specification, which greatly reduced the potential impact. Likewise, Gannett believes the number of advertisers impacted from this error was nominal in relation to Gannett’s overall programmatic advertising universe.
Gannett has fully evaluated the quality assurance program relating to product releases and is implementing procedures to ensure that an error such as this does not occur again in the future.
ABOUT GANNETT
Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services. Our current portfolio of media assets includes USA TODAY, local media organizations in 45 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns digital marketing services companies branded LOCALiQ, and runs one of the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures. To connect with us, visit www.gannett.com.
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ADVERTISER PLATFORMS
Zype | April 19, 2022
Zype, the leading video API and infrastructure platform, today announced that the company will be revealing new product innovations and integrations for OTT video publishers during this year’s NAB Show. Zype representatives will be in Las Vegas to showcase the new capabilities of the Zype Platform at the NAB Show from April 23rd to April 27th.
With Zype, video publishers can distribute content worldwide to a network that is poised to grow exponentially with every new smart TV sold. Zype powers more than 1400 video apps and playout channels from a platform that reaches 30M monthly users and serves over 20B video API requests per month. Those interested in meeting with the Zype team at the show may submit a meeting request here.
Over the past year, Zype has made significant investments to cater to audiences looking for top-tier, end-to-end video distribution solutions for the OTT market. Leading with cloud-based solutions for video content management and distribution, monetization, playout and app publishing, Zype enables content publishers to succeed in OTT video distribution whether they’re interested in launching FAST channels on digital linear distributors, or building automated streaming apps across web, mobile, tablet, and connected TV destinations.
At the NAB Show, Zype will be premiering new capabilities of the Zype Platform including:
Zype Apps Creator - Build and launch beautiful no-code apps for OTT streaming with the latest generation of Zype Apps Creator and expand video reach to new device ecosystems quickly and reliably
New Features in Playout 2.0 - From live video insert capabilities, to advanced advertising tools, to its intuitive horizontal programming timeline, Zype’s 2021 NAB Product of the Year-winning Playout 2.0 incorporates must-have functionality into an intuitive interface to make playout distribution a breeze
Advanced Advertising Capabilities - Zype’s latest integrations with partners like IRIS.TV and TripleLift enable customers to better monetize their videos and generate more revenue through better ad experiences for end-users including native in-program advertising opportunities and advertising that is contextually relevant to adjacent content
Advanced Analytics Tools - Decipher first-party streaming data with Zype’s suite of analytics tools and that present a consolidated view across all publishing platforms with the ability to leverage add-ons for geo-analytics, quality of experience analytics, and data alerting capabilities
Last week, Zype announced its acquisition by Backlight, a global media technology company composed of five innovative and fast-growing media software businesses whose cloud-based solutions dramatically improve every step of the media content lifecycle.
At the NAB Show, Zype will be joined by three other Backlight businesses — ftrack, the creator of award-winning production tracking, interactive media review, and team collaboration platforms; iconik (booth #N1743), a cloud-native, SaaS media management solution that allows users to share files from any storage, collaborate on video, and enrich media with AI for high searchability; and Wildmoka, a leading platform for the creation of digital content from Sports, News and Entertainment.
About Zype
Zype provides infrastructure for digital video, with a cloud-based platform to manage and distribute enterprise-grade video across web, mobile, TV, and social media. Offering both developer-friendly tools such as customizable APIs as well as turnkey solutions for automated app publishing and playout, Zype's SaaS enables video creators, publishers or distributors to quickly build, launch and manage superior video products at scale. With a wide ecosystem of video connectors and technology partners and an award-winning support team, Zype's customers confidently increase reach, engagement and monetization by delivering premium entertainment experiences. Founded in 2014 and acquired by Backlight in 2021, Zype is a privately held company with more than 300 customers worldwide. www.zype.com.
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SOCIAL MEDIA ADVERTISING
Diginius | April 28, 2022
Diginius, a London-based SaaS technology company specialising in digital marketing and e-commerce solutions, today announced that it has been named Microsoft Advertising Global Channel Partner of the Year 2022.
This distinguished accolade, which recognises excellence across the board as a Microsoft partner at a global level, builds on the title of Microsoft Europe Channel Partner of the Year 2021 awarded to Diginius earlier this year.
Contributing to this recognition was the Diginius proprietary Insight Bidding Engine platform, which provides clients with valuable online data on their PPC campaigns to drive leads and conversions, and is integrated with Microsoft Ads.
“Microsoft Advertising is honored to present Diginius with the Global Channel Partner of the Year 2021 award. The quality of nominations from this year’s partners was extraordinary, inspiring us with their incredible contributions to the industry, dedication to their clients’ growth and an untiring commitment to partnership. We are proud to celebrate our global winners for their extraordinary work in 2021 and look forward to the impactful work we will do together in the year ahead,” said Heidi Coffer, Director of Global Partner Marketing, Microsoft Advertising.
Nate Burke, CEO and Founder of Diginius, said: “We’re delighted to be recognised by Microsoft again as their partner in driving excellence in the digital marketing industry, now at a global level. We look forward to our continued collaboration in ensuring marketers and agencies have access to the insights and tools they need to maximise performance from their ad spend.”
Nate Burke, CEO and Founder of Diginius, said: “We’re delighted to be recognised by Microsoft again as their partner in driving excellence in the digital marketing industry, now at a global level. We look forward to our continued collaboration in ensuring marketers and agencies have access to the insights and tools they need to maximise performance from their ad spend.”
For more information about the Microsoft Advertising Partner Awards Global winners visit here. To see all the winners sharing their stories, please visit the complete Microsoft Advertising Global Partner YouTube channel.
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