AD NETWORKS

Audiencerate and Equativ partner to deliver market-leading addressable advertising

Audiencerate, Equativ | December 02, 2022 | Read time : 05:00 min

Audiencerate and Equativ partner
Audiencerate, the identity hub enabling data-driven advertising, today announced a partnership with Equativ, a leading independent ad monetisation and curation platform. The partnership enables buy-side clients and data owners to harness the combined power of data targeting and premium cross-publisher inventory to deliver tailored addressable advertising.

By activating Audiencerate’s proprietary data via Equativ’s Buyer Connect digital ad curation platform, advertisers will be able to layer audience segments across premium publisher inventory. This allows them to utilise additional campaign targeting and optimisation capabilities, to maximise media investment and campaign performance, by reaching tailored audiences with more relevant ads, based on user behaviour, at scale.

In addition, data owners with access to the Audiencerate data onboarding platform can leverage the integration to seamlessly onboard, market and monetise their data via the Equativ curation platform, among a variety of other demand-side platforms (DSPs) and supply-side platforms (SSPs). The integration between Audiencerate and Equativ establishes a direct data bridge between the two platforms to ensure fast and simple data onboarding, driving efficient programmatic campaign activation.

Alvaro Megias, Head of Operations & Marketing, Audiencerate: “This exciting new partnership opens our proprietary audiences, and those from other data owners, to the Equativ curation platform, an environment that is becoming increasingly popular to advertisers."

Alvaro Megias, Head of Operations & Marketing, Audiencerate: “This exciting new partnership opens our proprietary audiences, and those from other data owners, to the Equativ curation platform, an environment that is becoming increasingly popular to advertisers. The platform provides transparency for advertisers and helps maximise media investment which perfectly align with our goals as a business. It’s a true meeting of our technology, people and values.”

Sara Weber, Director, Platform Partnerships, Equativ: “The creation of valuable private marketplaces is not just a trend – Equativ’s alliance with Audiencerate’s robust user data is a consolidation of what this key offering represents to buyers and publishers: addressability, reliability and scalability, all while benefiting industry professionals and respecting consumer privacy. We are excited to work with the Audiencerate team and are looking forward to expanding the scope of our partnership to benefit marketers, media owners, and data providers across the market.”

Privacy compliance is core to the Audiencerate platform which adheres to all local data protection and privacy regulations, including GDPR, CCPA & TCF 2.0. Data is encrypted across all stages of the journey.

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Moloco Appoints Ben Jeger as Vice President of EMEA to Accelerate Growth in the Region

Moloco | December 01, 2022

Moloco, a leader in machine learning and growth solutions for performance marketers, has announced the appointment of Ben Jeger as Vice President of EMEA. With over a decade of mobile app marketing experience, he will focus on delivering the next stage of Moloco’s growth in the EMEA region. Immediate priorities include increasing Moloco’s EMEA team of world-class talent to help businesses scale their performance ad campaigns, through Moloco Cloud DSP, which uses machine learning with Deep Neural Networks to optimise campaigns for the best return on ad spend. In addition, Ben’s team will support Moloco Retail Media Platform, which focuses on the unique needs of e-commerce marketplaces by enabling merchants to create ad campaigns that increase discoverability and sales through relevant ad placements to the right shoppers at the right time. With a wealth of experience driving business growth in the region, Jeger most recently served as Managing Director of Central Europe at AppsFlyer, having previously managed operations for the marketing analytics and attribution platform in DACH and the Nordics since 2016. Prior to this, he was the Senior Director, Client Services for EMEA at Fyber (now owned by Digital Turbine), an app growth and monetisation platform. While at Fyber, he led the business exchange for the region and helped drive the company’s development of the mobile business. “Ben joins the Moloco team at a significant time for the business. His regional leadership experience and exceptional business acumen will be of great value as we continue to grow our operations in EMEA,” said Sunil Rayan, Chief Business Officer at Moloco. “Ben joins the Moloco team at a significant time for the business. His regional leadership experience and exceptional business acumen will be of great value as we continue to grow our operations in EMEA,” said Sunil Rayan, Chief Business Officer at Moloco. “Ben’s expertise in mobile app marketing and attribution gives him a unique insight into our offering as we look to deliver machine-learning solutions for app publishers and e-commerce marketplaces. We are delighted to have Ben onboard and look forward to his leadership in elevating our presence in EMEA.” The Moloco EMEA business has been extremely successful in the mobile games space, where 70 out of the top 100 gaming apps are working with Moloco to drive their growth. With the appointment of Ben Jeger, Moloco can expand its reach to e-commerce, fintech, and delivery apps to deliver on its mission to enable businesses of all sizes to benefit from the power of machine learning. “Moloco is not only considered to be the fastest growing DSP, it has proven that its advanced machine learning engine thrives in a privacy-first world by utilising Deep Neural Networks and first-party data to provide customers the best return on their ad spend”, said Ben Jeger, VP of EMEA at Moloco. “Moloco’s unique tech offering, paired with a highly experienced leadership team and strong values makes this the most desirable career opportunity for me. I’m thrilled to join such a talented team and to lead the growth of the EMEA business.” About Moloco Moloco’s goal is to make the digital economy more equitable and profitable by delivering advanced machine learning to companies of all sizes. With Moloco’s machine learning platform for growth and performance, every app publisher and online retailer can now unlock the value of their unique, first-party data. Moloco Cloud DSP enables performance marketers to scale user acquisition quickly and achieve greater lifetime value through battle-tested prediction models. Moloco Retail Media Platform enables online retailers and marketplaces to establish their own performance ad business. Moloco was founded in 2013 by a team of former Google machine learning engineers. Headquartered in Redwood City, Calif., Moloco has nine offices across the US, UK, Korea, China, Japan, and Singapore. For more information, visit www.moloco.com.

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AD NETWORKS, PROGRAMMATIC ADVERTISING, SOCIAL MEDIA ADVERTISING

Ad.net Acquires IntentX, a Leading Commerce Platform for Publishers

Ad.net | December 09, 2022

Ad.net, a leading provider of digital performance advertising through intent-driven marketing for leading brands and agencies, announced today its purchase of IntentX, the leading commerce platform for publishers at scale to increase their revenue. IntentX was founded in 2019 by Mom Chan and Vamsi Putrevu as a solution for all publishers to create incremental revenue. IntentX publishing partners include Accuweather, DailyMail, Fandom, and PCWorld. The acquisition reinforces Ad.net’s mission to bring advertisers new high-intent customers, while delivering publishers incremental high-yield revenue streams. Following Ad.net’s partnership with Clarion Capital in 2021, Ad.net’s acquisition of IntentX will further their mission to create solutions that make internet publishing highly profitable for everyone. “Our partnership with Clarion allowed us to discover and invest in new technologies and solutions to bring greater value and ROI (Return on Investment) to our advertiser and publishing partners,” said Ad.net CEO, Jon Waterman.” Waterman continued, “With IntentX’s product set bringing high-intent customers, combined with Ad.net’s extensive client list of large brands, we can expect to see increased advertiser engagement and scale that leads to improved publisher monetization.” “Combining Ad.net and IntentX’s expertise will help publishers grow their traffic, as well as diversify their revenue streams. This will provide better audience engagement and be the solution to increase monetization with minimal investment.” Mom Chan, co-founder, and CEO of IntentX. He will be joining as VP of Commerce at Ad.net. “ “This is an exciting time for the IntentX and the Ad.net team. It’s great to combine forces and build contextual commerce monetization solutions for publishers. Together, we will innovate across all publisher products,” said Vamsi Putrevu, co-founder, and President of IntentX. Putrevu joins Ad.net as VP of Engineering. Both Putrevu and Chan saw the acquisition as an opportunity to help advertisers acquire high-intent shoppers through their network of impressive publishers. About Ad.net Ad.net is the intent marketplace outside of Google and Bing where brands acquire new customers online. Ad.net provides a performance-driven approach to reaching the right customers throughout their purchase journeys. Founder led since 2001, the company is headquartered in Los Angeles, California.

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SOCIAL MEDIA ADVERTISING, BRAND MARKETING, AD TECH AND MARTECH

Nextech AR 3D Swirl Ad Achieves Breakthrough With Over 1 Million Ad Views

Nextech AR | December 21, 2022

Nextech AR Solutions Corp., a Metaverse Company and leading provider of augmented reality (“AR”) experience technologies, wayfinding technologies and 3D model services is pleased to announce a record-setting number of views for a single 3D/AR ad. The client, Hearst UK who publishes 21 brands including Good Housekeeping, Esquire, ELLE, Harper’s Bazaar and Cosmopolitan used a 3D model created by Nextech’s technology of a Dr. Martens Boot for an ad campaign, which garnered over 1 million 3D model views on the site. The ad used Nextech’s ARitize Swirl, a swirling (rotating) 3D asset on the header or page of an ecommerce website. In a few simple steps, any customer can create a fully interactive ARitize Swirl 3D/AR banner using their existing 3D models and embed them into their ecommerce website to create 6X higher purchase intent, increase conversions and click-through rates. This successful client use by a major brand and agency paves the way for another revenue stream tied to ecommerce advertising by offering a simple no-code integrated way for the Company’s 3D models to be used for immersive ads on the web or on social sites, Tik Tok, Instagram, Snap and Meta. Nextech AR CEO Evan Gappelberg commented, “1 million 3D model views on a single 3D model is HUGE!. By comparison Nextech has served up 6.2 million 3D model views for over 20,000+ 3D models without the swirl ad. The ability for our 3D model clients to easily create web banners and social media swirl ads using their existing 3D models is yet another competitive edge for Nextech and further positions us as the leading global 3D model company.” He continues, “Our ARitize 3D platform provides our clients with the one-stop solution for everything 3D. Today’s breakthrough swirl-ad news is yet another indication of the revenue potential of our 3D solutions and further sets the stage for a breakout year in 2023.” ARitize 3D’s patent-pending technology leverages Artificial Intelligence (AI) to enhance the building of quality 3D models from simple 2D photos at scale for ecommerce websites. It is a disruptive end-to-end solution for the Augmented Reality (“AR”) industry. Through a simple JavaScript tag integration, product photos are automatically onboarded, and 3D models are created for each product and then hosted on ARitize 3D’s cloud. With a 3D model, clients can interact with the product to see every detail: turn it, spin it, zoom in, zoom out, leading to 40% lower product returns, 93% higher click-through rate and a 90% reduction in product photography costs. The Company believes that this value creation and ROI are leading to the rapidly growing demand for the Company's 3D technology. Transform your online store into a dynamic virtual showroom. 3D models allow customers to see products from every angle and position them in their own space prior to purchasing. It's an exciting, immersive shopping experience that keeps customers more engaged, and better informed and helps your brand stand out from the competition. About Nextech AR Nextech AR Solutions is the engine accelerating the growth of the Metaverse. Using breakthrough AI, Nextech AR is able to quickly, easily and affordably ARitize (transform) vast quantities and varieties of existing assets at scale making products, people and places ready for interactive 3D use, giving creators at every level all the essential tools they need to build out their digital AR vision in the Metaverse. Our platform agnostic tools allow brands, educators, students, manufacturers, creators, and technologists to create immersive, interactive and the most photo-realistic 3D assets and digital environments, compose AR experiences, and publish them omnichannel. With a full suite of end-to-end AR solutions in 3D Commerce, Education, Events, and Industrial Manufacturing, Nextech AR is in a unique position to meet the needs of the world’s biggest brands and all Metaverse contributors.

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ADVERTISER CAMPAIGN MANAGEMENT, SOCIAL MEDIA ADVERTISING, BRAND MARKETING

Neeva Launches in Canada to Reinvent Web Search With Tracking Free, Ad Free Engine

Neeva | December 14, 2022

Search engine Neeva has today launched in Canada to provide a safe, secure and ad-free web search platform alternative to Google; free of tracking, advertisements or affiliate links found in traditional search. Placing the control back into the hands of consumers, Neeva allows users to customize their web search experiences without the sway of corporate bias. Many consumers have had no choice but to settle for search engines like Google, which sells customer data to advertisers and allows for third party tracking – Neeva never sacrifices privacy for quality, with a focus on transparent and personalized ad-free web browsing. Founded by Sridhar Ramaswamy (ex-SVP of Ads at Google) and Vivek Raghunathan (ex-VP of Monetization at YouTube), Neeva is reinventing web search for good, challenging Google’s long-standing web-search reign. The company has raised over $80m from investors like Sequoia Capital, Greylock Ventures, Inovia Capital, and Neythri Futures Fund. Additionally, Neeva had a successful 2021 $40m Series B funding round. Neeva’s Canadian expansion follows a successful launch in Europe in October 2022. Within 24 hours of launch, Neeva had over 30k sign-ups and was the third most searched term on Google. In light of the growing demand for digital identity protections in Canada, Neeva delivers honest results without ever comprising user data. Free from the standard influence of Big Tech and advertisers, Neeva users are empowered to select their information sources, such as news outlets, shopping, travel and others based on personal preference and relevance. “The internet has evolved away from users and caters towards advertisers above all else. Canada has always been at the forefront when it comes to privacy, and we at Neeva are excited to officially bring our localized and private-first search engine to Canadians.” Neeva CEO Sridhar Ramaswamy To date, search alternatives have mostly offered stronger privacy but at the expense of diminished search quality. Since Neeva operates its own independent search stack (crawling, indexing and serving at scale), it never sacrifices accuracy for speed. Returning lightning-fast results with high levels of accuracy, drawing from an index of billions of web pages, all without ads. This unique independent search stack frees Neeva to rewrite the rules of the web search, developing user-first features with the sole principle of providing top tier results in the most efficient way possible, plus all with the strong privacy users should expect and demand from today’s internet experience. It’s easy for users to search across their most important personal documents while maintaining strict privacy controls, since Neeva enables connections to email, Dropbox, Slack, Figma, and others. Moreover, Neeva is leading a new frontier search by leveraging in-house LLMs and refined training models with its full system search stack to bring authentic real time AI search to the masses. NeevaAI solves two significant shortcomings of the current AI tools such as ChatGPT which are 1) the lack of references or citations associated with answers and 2) the failure to provide real time information. “Neeva is ready to challenge the corporate bias of Big Tech, giving consumers a long overdue improved searching and browsing experience,” said Mr. Ramaswamy. “The modern-day internet has become heavily ad-dependent for no reason other than Big Tech’s self-serving exploitation of consumers' data and privacy. With recent legislation and proposals in Canada that prioritize user privacy and limit Big Tech’s power over consumers, we’re excited to give Canadians an alternative option with Neeva.” About Neeva Neeva is the world’s first user-first private search engine. Neeva takes search back to its roots by focusing entirely on the user, delivering high quality results without any ads, giving users control over their sources, and protecting user privacy by blocking trackers. Neeva’s independent search stack offers rich visual experiences, integrates community forum content, and search over personal applications. Neeva also leverages in-house LLMs and refined training models with its independent full system search stack to deliver authentic real time AI search.

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