Home > News > Trending news > Australia-Based Podcast Company Ranieri & Co. Selects Veritonic to Measure Ad Performance Across its Podcast Network

Ad Networks, Advertiser Platforms

Australia-Based Podcast Company Ranieri & Co. Selects Veritonic to Measure Ad Performance Across its Podcast Network

Veritonic | August 10, 2022 | Read time : 02:17 min

Australia Based Podcast Company
Veritonic, the industry’s comprehensive audio research and analytics platform, announced today that Ranieri & Co., the ANZ podcast company launched by former TRIBE executives Rob Ranieri and Nick Randall, has selected its audio Attribution solution to enable the company and its clients to accurately track and measure podcast ad performance. In Australia and New Zealand, Ranieri & Co. exclusively represents leading local podcasts such as The Byron Cooke Show, The Mind Muscle Project, The Fitness and Lifestyle Podcast, Single Minded, and The Junkees with Dave O'Neil and Kitty Flanagan. This year Ranieri & Co. also released its first two original podcasts, Motherlode and The Long Haul. The company will use Veritonic’s attribution solution to understand the impact and prove the value and ROI of the company’s audio creative for the podcasts it represents.

“Veritonic’s end-to-end measurement and analytics capabilities will allow us to gain actionable insights that further the ROI on our client’s advertising dollars, . “This holistic picture of how our client’s audio is performing and the actions it’s driving enables us to truly understand, optimize, and maximize the performance and ROI of our podcast advertising.”

 Rob Ranieri, Co-founder and CEO of Ranieri & Co

As a key component of Veritonic’s suite of Campaign Performance tools which also includes Brand Lift, Attribution enables brands to understand the impact of their audio creative across any app, hosting platform, or listening device. The solution allows users to glean actionable insights on how audio is driving action on a given landing page, including site visits, cart activity, transaction data, and more. The attribution data can also be enhanced with benchmarks, norms, and unparalleled second-by-second engagement and brand lift data to provide the industry’s most comprehensive set of lifecycle audio measurement analytics available today.

“At Veritonic, we understand that data is everything when it comes to making informed marketing, brand, and advertising decisions,” said Scott Simonelli, chief executive officer of Veritonic. “By deploying our Attribution solution, Ranieri & Co. is providing the podcasts it represents with unparalleled insights to understand and optimize the performance of their advertising campaign investments. We look forward to building a partnership with one of Australia and New Zealand’s leading podcast companies to help validate investments, optimize audio assets, and ensure increasing ROI for its clients.”

About Veritonic
World-renowned brands, agencies, publishers, and platforms rely on Veritonic’s comprehensive audio research and analytics platform to research, test, and measure the ROI of their audio assets and campaigns pre-market, in-market, and post-campaign. The resulting insight enables clients to gain confidence in their audio investment, mitigate risk through optimization, and increase their return as they engage consumers with compelling audio experiences. For more information, visit https://www.veritonic.com.

About Ranieri & Co
In Australia and New Zealand, Ranieri & Co. exclusively represent leading local podcasts such as The Byron Cooke Show, The Mind Muscle Project, The Fitness and Lifestyle Podcast, Single Minded and The Junkees with Dave O'Neil and Kitty Flanagan. Ranieri & Co. also makes custom branded podcasts that hit the sweet spot between what brands want to talk about and what audiences are genuinely interested in. Stories that inspire, inform, and entertain. Ranieri & Co.'s first two original podcasts, Motherlode and The Long Haul, are out now. Find out more at www.ranieriandco.com

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Ad Tech and Martech

Runaway The Label Partners with Adcore to Manage CAD $1.75M–$2.5M Annual Advertising Budget

Accesswire | August 23, 2023

Adcore Inc. (the "Company" or "Adcore") (TSX:ADCO)(OTCQX:ADCOF)(FSE:ADQ), a leading e-commerce advertising management and automation platform to leverage digital marketing in an effortless and accessible way, is pleased to announce it has entered into an agreement to provide digital advertising technology and services for one of Australia's top online apparel retailers, Runaway The Label. Under the terms of the agreement, Adcore will manage Runaway The Label's ("Runaway") advertising budget, which is expected to invest in the next 12 months between CAD $1.75 million and CAD $2.5 million on ad spend. Adcore will manage the advertising campaigns on search engines and social media platforms, including but not limited to Meta, Google, Snap, TikTok, and Pinterest. To ensure optimal results, all media managed services, including the use of Adcore's proprietary feed optimization app, Feeditor, are included under the terms of this agreement. Omri Brill, CEO of Adcore, commented, "I am thrilled to introduce Adcore's newest client, Runaway The Label. A trendsetter in the apparel industry, Runaway The Label provides a wide range of apparel options for the it-girls and the effortlessly stylish fashionistas who have come to love not only the style and forward fashion but also the affordable price tags attached to these exceptional clothing items. I am confident that our team will expand Runaway The Label's global reach as it continues its journey to becoming one of the most recognizable apparel companies in the world. I would like to take this opportunity to extend my heartfelt gratitude to both teams who have worked tirelessly to make this collaboration a reality. Together, we are setting a new standard in digital advertising, and I look forward to seeing the remarkable successes we will achieve," concluded Mr. Brill. Prem Patel, CEO of Runaway The Label stated "Runaway The Label is excited to announce an inspiring partnership with Adcore. With this collaboration, we anticipate gaining invaluable insights that surpass our current capabilities, allowing us to reach new heights in our e-commerce endeavors. Together, we aim to unlock our full potential and deliver exceptional value to our customers." ABOUT ADCORE Adcore is a leading AI-powered marketing and online learning technology company. By combining extensive industry knowledge and experience with its proprietary artificial intelligence (AI) powered technology, Adcore offers a unique digital marketing solution that empowers entrepreneurs and advertisers by managing and automating their e-commerce store advertising and monitoring and analyzing the performance of their advertising budget to ensure maximum Return on Investment. Adcore is a certified Google Premier Partner, Elite Tier Microsoft Partner, Facebook Partner, Verified Amazon Partner, and TikTok Partner. Adcore also runs Amphy, the world's most diverse 24/7 live online learning marketplace. Learners can choose from thousands of classes across hundreds of categories to grow their passions, skills and expand their children's learning opportunities. Instructors on the Amphy platform join a vibrant virtual teacher community that promotes and supports their success through enrichment seminars, marketing and advertising, and a suite of tools that allow them to run their classes hassle-free and focus on their students. Amphy students gain access to high-quality, personalized classes that are accessible 24/7, while joining a growing community of lifelong learners. Established in 2006, the Company employs over fifty people in its headquarters in Tel Aviv, Israel and satellite offices in Toronto, Canada, Melbourne, Australia, Hong Kong and Shanghai, China.

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Display Advertising, Ad Networks

AUDIENCEX Expands Access to AI-Powered Advertising Solutions for the Midmarket

globenewswire | August 08, 2023

AUDIENCEX, the AI-enabled digital advertising partner built to optimize real-time campaign performance for brands and agencies, is proud to announce the continuing expansion of its cutting-edge AI solution, AXi. With this expansion, the Company’s customers will be able to utilize AI-powered predictive analytics to maximize return on advertising spend, without the need to invest considerable overhead into expensive and resource-intensive data science solutions. Additionally, the Company has announced that it has entered into strategic partnerships with enterprise-level technology providers and data platforms to further enhance the capabilities of AXi and offer value-added services. These collaborations will enable AXi to leverage additional privacy-safe data sources and cutting-edge technologies, providing clients with even more precise targeting, real-time optimization, and actionable insights into their target audience. AUDIENCEX’s AXi innovative technology is set to revolutionize programmatic advertising for emerging brands and agencies by delivering advanced capabilities to marketers typically unable to deploy enterprise level technologies. It offers a suite of the latest AI-enabled data science solutions, including both log-level data and historical data access, custom bidding algorithms, and predictive audience modeling fueled by first-party data analysis and opted-in, fully consented third-party data sets. With optimal workflows and rapid processing of immense data sets, these tools are applied efficiently to campaigns at any scale. "At AUDIENCEX, we believe in the power of collaboration and strategic alliances. Our partnerships with industry-leading technology providers will elevate the capabilities of AXi, delivering exceptional results for our clients," said Jason Wulfsohn, CEO and Co-Founder of AUDIENCEX. "We are actively working towards further innovating additional technology solutions and expanding our ecosystem of partners to ensure that our clients have democratized access to true best-in-class solutions." "We are thrilled to expand access to AXi, our pioneering AI solution, to the midmarket. By combining the power of AI with our extensive knowledge in programmatic advertising, we are empowering emerging brands and agencies to take their campaigns to new heights from a performance standpoint” said Garrett MacDonald, CCO of AUDIENCEX. "The possibilities are endless, and we are excited to be at the leading edge of this ongoing AI-revolution. As the digital advertising landscape becomes increasingly complex, AI-powered tools have become essential for brands and agencies to navigate the challenges and maximize performance. With the wider launch of AXi-enabled campaigns across verticals including travel and hospitality, manufacturing, consumer packaged goods, financial services and higher education, to name just a few, AUDIENCEX is empowering challenger brands and independent agencies to harness the power of enterprise-level AI, level the playing field, and unleash their true potential. About AUDIENCEX AUDIENCEX is an AI-enabled, performance-first programmatic advertising partner built to deliver results for challenger brands and independent agencies. Their expert teams deploy holistic strategies throughout the digital ecosystem, engaging the right audiences with predictive analytics, custom algorithms and automated optimization to drive scalable performance throughout the purchase funnel, across channels and devices. Named one of the fastest-growing companies in America by Deloitte, Inc., The Financial Times and the Los Angeles Business Journal, AUDIENCEX is headquartered in Los Angeles and operates remotely throughout North America, including New York and Dallas.

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Retargeting, Ad Tech and Martech

Nano Interactive Launches Intent Personas – World-First Demographic Targeting Without Using Personal Data

ExchangeWire | July 07, 2023

Nano Interactive, leaders in ID-free ad targeting solutions, today (July 4th, 2023) announces the launch of Intent Personas, a more accurate way to target users based on demographics using AI-led contextual advertising – without the use of cookies, user profiling or any form of personal data. As advertisers increasingly move away from traditional demographic and people-based targeting tactics, they are looking for new solutions to meet this demand. This is in part is down to the decline of cookies – with Google Chrome confirming it is sunsetting cookies in Q1 2024 - but also because of consumer behaviour. Nano’s research shows that 70% of consumers are masking their identity online on a weekly basis or even more often. Intent Personas offers accurate audience segments delivered via machine learning and verified by always up-to-date panel data. These are robust, trustworthy personas ready for targeting without the guesswork and stereotypes of the past, combining billions of data signals with verification from ‘real world’ consumer panel data to accurately target demographics such as parents, homeowners, pet owners, and baby boomers. This includes an extensive suite of ready-to-use personas in the Nano Intent Library. Kantar research has shown in the past that 99% of laundry product ads and 70% of food and toiletry products were targeted at women, while actual decision-maker status is equally shared among both genders in most UK households. Even looking beyond the obvious problems of gender stereotyping which occur in traditional audience-based approaches, the same study found resulting negative impacts also upon not just the campaigns themselves, but brands as a whole that make such assumptions. Nano’s approach makes context the proxy for intent, removing such assumptions, also verifying those targeting choices against the actual groups they are targeting. Another result of this is more accurate targeting than the traditional audience-based approach using cookies – in fact, testing has shown that Nano’s ID-free demographic segments are around 44% more accurate than the current cookie-based targeting model. Carl White, CEO Nano Interactive said “Every time we go online, we express our intent in countless ways. From the content we read, what we search for, the type of device we access it on and the time of day. By making sense of these signals and verifying them with feedback from real people, we’re giving advertisers a new way to reach demographics without relying upon any kind of personal data. Not only does this provide advertisers with a much-needed new tactic in the face of cookie deprecation, it is also quite simply more accurate than ID-based methods.” Nano and The Old Vic theatre, in partnership with AKA UK, recently targeted parents using Intent Personas in their latest campaign for the summer children’s show, Mog the Forgetful Cat. Again, by using intent signals verified by panel data, the campaign delivered a 35% increase in purchase consideration and a 71% uplift in clickthrough rate (CTR) versus industry benchmarks – all without personal data. Alex Orchard, media account director, AKA UK, said “Nano’s innovative and alternative approach to demographic targeting aligned extremely well with our client’s needs. With the increasing challenges around ID-dependent targeting, having a long-term solution that doesn’t rely on any form of personal data, and that is proving to be fully scalable and effective, positions Nano as a key partner to future-proof our plans.” About Nano Interactive Nano Interactive are leaders in targeting without the use of personal identifiers. Since launch Nano has delivered over 2000 campaigns for leading brands across mobile, video and display and continues to powerfully connect brands with relevant audiences. Its AI driven targeting platform utilises multiple forms of live intent signals (such as live search queries) combined with next generation contextual targeting to enhance advertising performance in a 100% privacy friendly way.

Read More

Advertiser Platforms

Attain Partners with Magnite to Introduce Real-Time Sales Measurement for Video Advertising

prnewswire | August 11, 2023

Attain, a leading permissioned commerce data platform that powers real-time purchase measurement and outcome signals for brands, today announced a partnership with Magnite, the world's largest independent sell-side advertising company. Magnite will provide video buyers with measurement capabilities based on Attain's real-time commerce data. The capabilities are initially launching to clients leveraging Magnite's ClearLine offering, a self-service solution that provides buyers direct access to premium video inventory. The partnership will expand beyond Magnite's ClearLine clients in the near future. Attain is the largest permissioned purchase panel in the U.S. tracking over $500 million of purchase data every day. Video has historically been considered a brand awareness medium given the challenges of connecting ad spend to performance metrics, including sales. Through this partnership, advertisers will be able to correlate their online video (OLV) and connected TV (CTV) ad spend through Magnite to performance metrics using Attain's data platform. As ad buyers encounter increased pressure to illustrate value, this collaboration provides the assurance brands need to drive more spend to OLV and CTV, thus empowering advertisers to capitalize on consumer attention. "We joined Attain and Magnite as a launch partner because we believe this combined offering will revolutionize how we measure campaign performance and enhance our ability to prove value to brands," said Sam Bloom, CEO of Dallas-based marketing and media agency Camelot Strategic Marketing & Media. "With Attain and Magnite's expertise, we are confident in our ability to prove video's capacity and opportunity as a performance medium, which will yield significant benefits to our clients' businesses as well as our own." Together, Attain and Magnite are optimizing results for buy-side and sell-side stakeholders. Attain's consumer purchase panel is balanced to the U.S. census, consumption and behavior patterns, enabling a real-time, holistic view of consumer spending across all verticals and merchants. This data is utilized to quantify the business impact of programmatic media investments for marketers with real-time measurement of conversion rate, return on ad spend (ROAS), and incremental sales lift. Built on Magnite's technologies in deal-driven video, ClearLine significantly increases spend going towards working media and helps publishers generate more revenue and develop new sources of unique demand. "By joining forces, Attain and Magnite are at the forefront of advancing measurement capabilities for video," said Magnite's SVP of Partnerships, Kristen Williams. "Combining the engaging, impactful experience of video with data-driven measurement backed by real-time permissioned purchase data introduces powerful opportunities for advertisers to optimize their campaigns and track ROAS. This partnership reflects our commitment to innovation, enabling more informed advertising strategies and ultimately delivering superior results for brands and publishers." "Attain is a mission-driven data business, focused on building services that provide unique and differentiated value to our partners," said Attain CEO, Brian Mandelbaum. "With our real-time measurement capabilities and ClearLine's best-in-class route to premium video inventory, advertisers will be able to better understand the impact of their campaigns with close proximity to supply — ultimately helping them refine their approach to maximize results and drive business growth." About Attain Attain's mission is to empower marketers to drive better outcomes by providing access to first-party permissioned commerce data. Powered by a financial services app, retail loyalty account linking, receipt capture and survey results, Attain is uniquely positioned to provide deeper insights into how, what, when and where consumers spend their money. Co-founded by CEO Brian Mandelbaum & CTO Dominic Bennett, Attain, formerly known as Klover, was founded in 2019 and is based in Chicago. About Magnite We’re Magnite,the world’s largest independent sell-side advertising company. Publishers use our technology to monetise their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

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Ad Tech and Martech

Runaway The Label Partners with Adcore to Manage CAD $1.75M–$2.5M Annual Advertising Budget

Accesswire | August 23, 2023

Adcore Inc. (the "Company" or "Adcore") (TSX:ADCO)(OTCQX:ADCOF)(FSE:ADQ), a leading e-commerce advertising management and automation platform to leverage digital marketing in an effortless and accessible way, is pleased to announce it has entered into an agreement to provide digital advertising technology and services for one of Australia's top online apparel retailers, Runaway The Label. Under the terms of the agreement, Adcore will manage Runaway The Label's ("Runaway") advertising budget, which is expected to invest in the next 12 months between CAD $1.75 million and CAD $2.5 million on ad spend. Adcore will manage the advertising campaigns on search engines and social media platforms, including but not limited to Meta, Google, Snap, TikTok, and Pinterest. To ensure optimal results, all media managed services, including the use of Adcore's proprietary feed optimization app, Feeditor, are included under the terms of this agreement. Omri Brill, CEO of Adcore, commented, "I am thrilled to introduce Adcore's newest client, Runaway The Label. A trendsetter in the apparel industry, Runaway The Label provides a wide range of apparel options for the it-girls and the effortlessly stylish fashionistas who have come to love not only the style and forward fashion but also the affordable price tags attached to these exceptional clothing items. I am confident that our team will expand Runaway The Label's global reach as it continues its journey to becoming one of the most recognizable apparel companies in the world. I would like to take this opportunity to extend my heartfelt gratitude to both teams who have worked tirelessly to make this collaboration a reality. Together, we are setting a new standard in digital advertising, and I look forward to seeing the remarkable successes we will achieve," concluded Mr. Brill. Prem Patel, CEO of Runaway The Label stated "Runaway The Label is excited to announce an inspiring partnership with Adcore. With this collaboration, we anticipate gaining invaluable insights that surpass our current capabilities, allowing us to reach new heights in our e-commerce endeavors. Together, we aim to unlock our full potential and deliver exceptional value to our customers." ABOUT ADCORE Adcore is a leading AI-powered marketing and online learning technology company. By combining extensive industry knowledge and experience with its proprietary artificial intelligence (AI) powered technology, Adcore offers a unique digital marketing solution that empowers entrepreneurs and advertisers by managing and automating their e-commerce store advertising and monitoring and analyzing the performance of their advertising budget to ensure maximum Return on Investment. Adcore is a certified Google Premier Partner, Elite Tier Microsoft Partner, Facebook Partner, Verified Amazon Partner, and TikTok Partner. Adcore also runs Amphy, the world's most diverse 24/7 live online learning marketplace. Learners can choose from thousands of classes across hundreds of categories to grow their passions, skills and expand their children's learning opportunities. Instructors on the Amphy platform join a vibrant virtual teacher community that promotes and supports their success through enrichment seminars, marketing and advertising, and a suite of tools that allow them to run their classes hassle-free and focus on their students. Amphy students gain access to high-quality, personalized classes that are accessible 24/7, while joining a growing community of lifelong learners. Established in 2006, the Company employs over fifty people in its headquarters in Tel Aviv, Israel and satellite offices in Toronto, Canada, Melbourne, Australia, Hong Kong and Shanghai, China.

Read More

Display Advertising, Ad Networks

AUDIENCEX Expands Access to AI-Powered Advertising Solutions for the Midmarket

globenewswire | August 08, 2023

AUDIENCEX, the AI-enabled digital advertising partner built to optimize real-time campaign performance for brands and agencies, is proud to announce the continuing expansion of its cutting-edge AI solution, AXi. With this expansion, the Company’s customers will be able to utilize AI-powered predictive analytics to maximize return on advertising spend, without the need to invest considerable overhead into expensive and resource-intensive data science solutions. Additionally, the Company has announced that it has entered into strategic partnerships with enterprise-level technology providers and data platforms to further enhance the capabilities of AXi and offer value-added services. These collaborations will enable AXi to leverage additional privacy-safe data sources and cutting-edge technologies, providing clients with even more precise targeting, real-time optimization, and actionable insights into their target audience. AUDIENCEX’s AXi innovative technology is set to revolutionize programmatic advertising for emerging brands and agencies by delivering advanced capabilities to marketers typically unable to deploy enterprise level technologies. It offers a suite of the latest AI-enabled data science solutions, including both log-level data and historical data access, custom bidding algorithms, and predictive audience modeling fueled by first-party data analysis and opted-in, fully consented third-party data sets. With optimal workflows and rapid processing of immense data sets, these tools are applied efficiently to campaigns at any scale. "At AUDIENCEX, we believe in the power of collaboration and strategic alliances. Our partnerships with industry-leading technology providers will elevate the capabilities of AXi, delivering exceptional results for our clients," said Jason Wulfsohn, CEO and Co-Founder of AUDIENCEX. "We are actively working towards further innovating additional technology solutions and expanding our ecosystem of partners to ensure that our clients have democratized access to true best-in-class solutions." "We are thrilled to expand access to AXi, our pioneering AI solution, to the midmarket. By combining the power of AI with our extensive knowledge in programmatic advertising, we are empowering emerging brands and agencies to take their campaigns to new heights from a performance standpoint” said Garrett MacDonald, CCO of AUDIENCEX. "The possibilities are endless, and we are excited to be at the leading edge of this ongoing AI-revolution. As the digital advertising landscape becomes increasingly complex, AI-powered tools have become essential for brands and agencies to navigate the challenges and maximize performance. With the wider launch of AXi-enabled campaigns across verticals including travel and hospitality, manufacturing, consumer packaged goods, financial services and higher education, to name just a few, AUDIENCEX is empowering challenger brands and independent agencies to harness the power of enterprise-level AI, level the playing field, and unleash their true potential. About AUDIENCEX AUDIENCEX is an AI-enabled, performance-first programmatic advertising partner built to deliver results for challenger brands and independent agencies. Their expert teams deploy holistic strategies throughout the digital ecosystem, engaging the right audiences with predictive analytics, custom algorithms and automated optimization to drive scalable performance throughout the purchase funnel, across channels and devices. Named one of the fastest-growing companies in America by Deloitte, Inc., The Financial Times and the Los Angeles Business Journal, AUDIENCEX is headquartered in Los Angeles and operates remotely throughout North America, including New York and Dallas.

Read More

Retargeting, Ad Tech and Martech

Nano Interactive Launches Intent Personas – World-First Demographic Targeting Without Using Personal Data

ExchangeWire | July 07, 2023

Nano Interactive, leaders in ID-free ad targeting solutions, today (July 4th, 2023) announces the launch of Intent Personas, a more accurate way to target users based on demographics using AI-led contextual advertising – without the use of cookies, user profiling or any form of personal data. As advertisers increasingly move away from traditional demographic and people-based targeting tactics, they are looking for new solutions to meet this demand. This is in part is down to the decline of cookies – with Google Chrome confirming it is sunsetting cookies in Q1 2024 - but also because of consumer behaviour. Nano’s research shows that 70% of consumers are masking their identity online on a weekly basis or even more often. Intent Personas offers accurate audience segments delivered via machine learning and verified by always up-to-date panel data. These are robust, trustworthy personas ready for targeting without the guesswork and stereotypes of the past, combining billions of data signals with verification from ‘real world’ consumer panel data to accurately target demographics such as parents, homeowners, pet owners, and baby boomers. This includes an extensive suite of ready-to-use personas in the Nano Intent Library. Kantar research has shown in the past that 99% of laundry product ads and 70% of food and toiletry products were targeted at women, while actual decision-maker status is equally shared among both genders in most UK households. Even looking beyond the obvious problems of gender stereotyping which occur in traditional audience-based approaches, the same study found resulting negative impacts also upon not just the campaigns themselves, but brands as a whole that make such assumptions. Nano’s approach makes context the proxy for intent, removing such assumptions, also verifying those targeting choices against the actual groups they are targeting. Another result of this is more accurate targeting than the traditional audience-based approach using cookies – in fact, testing has shown that Nano’s ID-free demographic segments are around 44% more accurate than the current cookie-based targeting model. Carl White, CEO Nano Interactive said “Every time we go online, we express our intent in countless ways. From the content we read, what we search for, the type of device we access it on and the time of day. By making sense of these signals and verifying them with feedback from real people, we’re giving advertisers a new way to reach demographics without relying upon any kind of personal data. Not only does this provide advertisers with a much-needed new tactic in the face of cookie deprecation, it is also quite simply more accurate than ID-based methods.” Nano and The Old Vic theatre, in partnership with AKA UK, recently targeted parents using Intent Personas in their latest campaign for the summer children’s show, Mog the Forgetful Cat. Again, by using intent signals verified by panel data, the campaign delivered a 35% increase in purchase consideration and a 71% uplift in clickthrough rate (CTR) versus industry benchmarks – all without personal data. Alex Orchard, media account director, AKA UK, said “Nano’s innovative and alternative approach to demographic targeting aligned extremely well with our client’s needs. With the increasing challenges around ID-dependent targeting, having a long-term solution that doesn’t rely on any form of personal data, and that is proving to be fully scalable and effective, positions Nano as a key partner to future-proof our plans.” About Nano Interactive Nano Interactive are leaders in targeting without the use of personal identifiers. Since launch Nano has delivered over 2000 campaigns for leading brands across mobile, video and display and continues to powerfully connect brands with relevant audiences. Its AI driven targeting platform utilises multiple forms of live intent signals (such as live search queries) combined with next generation contextual targeting to enhance advertising performance in a 100% privacy friendly way.

Read More

Advertiser Platforms

Attain Partners with Magnite to Introduce Real-Time Sales Measurement for Video Advertising

prnewswire | August 11, 2023

Attain, a leading permissioned commerce data platform that powers real-time purchase measurement and outcome signals for brands, today announced a partnership with Magnite, the world's largest independent sell-side advertising company. Magnite will provide video buyers with measurement capabilities based on Attain's real-time commerce data. The capabilities are initially launching to clients leveraging Magnite's ClearLine offering, a self-service solution that provides buyers direct access to premium video inventory. The partnership will expand beyond Magnite's ClearLine clients in the near future. Attain is the largest permissioned purchase panel in the U.S. tracking over $500 million of purchase data every day. Video has historically been considered a brand awareness medium given the challenges of connecting ad spend to performance metrics, including sales. Through this partnership, advertisers will be able to correlate their online video (OLV) and connected TV (CTV) ad spend through Magnite to performance metrics using Attain's data platform. As ad buyers encounter increased pressure to illustrate value, this collaboration provides the assurance brands need to drive more spend to OLV and CTV, thus empowering advertisers to capitalize on consumer attention. "We joined Attain and Magnite as a launch partner because we believe this combined offering will revolutionize how we measure campaign performance and enhance our ability to prove value to brands," said Sam Bloom, CEO of Dallas-based marketing and media agency Camelot Strategic Marketing & Media. "With Attain and Magnite's expertise, we are confident in our ability to prove video's capacity and opportunity as a performance medium, which will yield significant benefits to our clients' businesses as well as our own." Together, Attain and Magnite are optimizing results for buy-side and sell-side stakeholders. Attain's consumer purchase panel is balanced to the U.S. census, consumption and behavior patterns, enabling a real-time, holistic view of consumer spending across all verticals and merchants. This data is utilized to quantify the business impact of programmatic media investments for marketers with real-time measurement of conversion rate, return on ad spend (ROAS), and incremental sales lift. Built on Magnite's technologies in deal-driven video, ClearLine significantly increases spend going towards working media and helps publishers generate more revenue and develop new sources of unique demand. "By joining forces, Attain and Magnite are at the forefront of advancing measurement capabilities for video," said Magnite's SVP of Partnerships, Kristen Williams. "Combining the engaging, impactful experience of video with data-driven measurement backed by real-time permissioned purchase data introduces powerful opportunities for advertisers to optimize their campaigns and track ROAS. This partnership reflects our commitment to innovation, enabling more informed advertising strategies and ultimately delivering superior results for brands and publishers." "Attain is a mission-driven data business, focused on building services that provide unique and differentiated value to our partners," said Attain CEO, Brian Mandelbaum. "With our real-time measurement capabilities and ClearLine's best-in-class route to premium video inventory, advertisers will be able to better understand the impact of their campaigns with close proximity to supply — ultimately helping them refine their approach to maximize results and drive business growth." About Attain Attain's mission is to empower marketers to drive better outcomes by providing access to first-party permissioned commerce data. Powered by a financial services app, retail loyalty account linking, receipt capture and survey results, Attain is uniquely positioned to provide deeper insights into how, what, when and where consumers spend their money. Co-founded by CEO Brian Mandelbaum & CTO Dominic Bennett, Attain, formerly known as Klover, was founded in 2019 and is based in Chicago. About Magnite We’re Magnite,the world’s largest independent sell-side advertising company. Publishers use our technology to monetise their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

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