Azerion and Anzu Collaborate to Make Blended in-Game Advertising Programmatically Available to Advertisers Worldwide

Anzu.io, the world's most advanced in-game advertising platform, has announced a new collaboration with Azerion, a leading pan-European digital gaming and monetization platform that provides casual and social games and videos, as well as digital marketing services for both publishers and advertisers. Azerion will now provide Anzu's market-leading blended in-game advertising solution throughout the world via its proprietary programmatic platform, Improve Digital, which generates over 1.6 trillion transactions every month.

Azerion's advertisers will programmatically display IAB-recognized in-game video and banner advertisements at scale across mobile, PC, and console platforms due to the integration with Anzu's in-game advertising platform. Anzu's innovative SDK technology, GDPR, COPPA, and CCPA compliant, is integrated into games and offers high-quality direct traffic with complete control over ad placements and first-party data.

In collaboration with advertising giant WPP, Anzu has introduced existing digital marketing standards into the game to enhance advertiser confidence in gaming as a media channel and prove its worth. Anzu collaborates with renowned AdTech providers such as Moat, Comscore, Nielsen, and Kantar to ensure fraud-free and brand-safe environments and track ad viewability, brand lift, and audience verification. A recent pilot with Cheq showed that using Anzu instead of typical 2D digital advertising increased ad viewability by 23%. Clients include top global brands such as American Eagle, 7-Eleven, Samsung, Vodafone, and gaming studio behemoths such as Ubisoft, Virtuverse, Lion Castle, and Vivid Games.

Azerion already has a substantial presence in the gaming sector, with a collection of over 16.000 game titles attracting over 1.5 billion content views each month. Around its owned inventory, the company provides secure and lucrative ad placement (display advertisements, video, rich media, mobile web, and in-app). Azerion expands its services by collaborating with Anzu to provide a scalable solution for advertisers to seamlessly mix their ads into gaming environments, addressing the vast and diverse gaming audiences in a new way.