Boys & Girls Clubs of America Selects Merkle as Agency of Record

Merkle | January 22, 2016

Boys & Girls Clubs of America Selects Merkle as Agency of Record
Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it has been selected by Boys & Girls Clubs of America (BGCA) as agency of record to launch the organization’s direct response strategy. BGCA, one of the nation’s largest, longest running, and leading youth development organizations, looks to Merkle as a strategic advisor as the organization seeks to advance its mission and build meaningful donor relationships.

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In the world of marketing, there is no shortage of new technologies that can make something easier and better to do. A few years ago, email evolved significantly by adding marketing automation functionality, which repositioned email from spam and labor-intensive newsletters to an organized, systemat

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