Ad Networks, Advertiser Platforms
Business Wire | July 21, 2023
Brightcove (Nasdaq: BCOV), the world’s most trusted streaming technology company, today announced it has entered into a strategic agreement with PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future. The partnership combines PubMatic’s programmatic advertising solutions with Brightcove’s innovative video platform to enhance and bolster demand for the recently launched Brightcove Ad Monetization, a service designed to help media companies better monetize their content.
Brightcove’s integration of PubMatic into its marketplace will enhance the company’s comprehensive video solution for media organizations and publishers looking to maximize their advertising revenue, streamline their operations and grow their business.
“At Brightcove, we continuously look for ways to provide extra value to our customers and help them monetize their video content. We want them to be able to focus on creating their content while we do the heavy lifting to ensure the right mix of monetization partners are set in place,” shared Michael Dorf, VP of Global Ad Operations at Brightcove. “PubMatic is leading in the marketplace with supply path optimization solutions and new innovations like Activate, which opens tremendous new revenue opportunities for publishers.”
“We look forward to connecting with Brightcove’s extensive portfolio of media clients to deliver premium advertising solutions that will help them drive business results,” said Meghan Jacobi, Director of OTT Partnerships at PubMatic. “This integration provides publishers with unique new sources of demand through Activate, and solutions to manage and monetize their video content for maximum revenue. Through the combination of our platforms, we can also provide publishers deeper insights into their audience and valuable data about the performance of their advertising strategy.”
This latest partnership reinforces Brightcove’s commitment to forging relationships with the most prominent advertising platforms in the industry on behalf of its customers to provide them with a seamless experience that removes the main challenges to monetizing video content. Companies taking advantage of Brightcove’s Ad Monetization service include Atlanta Black Star, Buckeye Broadband, Cricket Australia, TVB, and WINK News, to name a few.
For more information, visit Brightcove.com.
About PubMatic
PubMatic is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, PubMatic’s infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, PubMatic improves outcomes for its customers while championing a vibrant and transparent digital advertising supply chain.
About Brightcove Inc.
Brightcove creates the world’s most reliable, scalable, and secure streaming technology solutions to build a greater connection between companies and their audiences, no matter where they are or on which devices they consume content. In more than 60 countries, Brightcove’s intelligent video platform enables businesses to sell to customers more effectively, media leaders to stream and monetize content more reliably, and every organization to communicate with team members more powerfully. With two Technology and Engineering Emmy® Awards for innovation, uptime that consistently leads the industry, and unmatched scalability, we continuously push the boundaries of what video can do. Follow on LinkedIn, Twitter, Facebook and Instagram. Visit www.brightcove.com.
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Advertiser Platforms
EIN News | September 13, 2023
Alliant, the leading transaction-driven audience company, today announced the launch of a brand-new set of industry-leading audiences covering TV subscriber and viewership categories, paving the way for advertisers to deliver targeted advertising based on consumers’ streaming habits.
The launch includes more than 250 audiences modeled from subscription and viewership data in combination with real transactional, demographic, and lifestyle insights. Alongside Alliant’s existing offering of more than 2,000 audiences, advertisers now have access to a growing number of TV-specific audience solutions for use across major platforms in programmatic, addressable TV, social, direct mail, and email channels.
New categories within this launch include subscribers by service, audiences based on streaming subscription behavior such as loyalists and switchers, and known/deterministic TV viewership by genre, movies & shows, smart TV manufacturer, and more.
“Streaming TV has permanently altered consumer behavior and changed the media landscape, and advertisers are eager to find new forms of data that help them monetize the shift,” said Donna Hamilton, Chief Innovation Officer, Alliant. “Alliant is thrilled to expand upon our audiences to offer a more comprehensive set of TV viewership segments that can help advertisers navigate these new and emerging behaviors. By opening the door to subscriber and viewing habits, we can help brands align their products with certain content preferences, while also opening the door for the streaming services themselves to better reach their customers or lapsed subscribers.”
Alliant’s TV segments are available across all major data exchanges, TV Platforms and DSPs, including LiveRamp Data Store, Beeswax, Freewheel, Cadent, Madhive, and The Trade Desk and can be pushed to any MVPD, Programmer, or Broadcaster.
Join Alliant at the Advanced Advertising Summit as part of NYC TV Week.
About Alliant
Alliant is trusted by thousands of brands and agencies as an independent partner bringing a human element to modern data solutions. The Alliant DataHub — built on billions of consumer transactions, an expansive identity map, advanced data science and high-performance technology — enables marketers to execute omnichannel campaigns with responsive consumers at the center. Data security and privacy have been core values since day one, and we continually validate our people, processes, and data through meaningful certifications such as SOC2, IAB Tech Lab Data Transparency, NAI Membership, NQI certification from Neutronian, and quarterly quality scoring with Truthset.
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Ad Networks, Advertiser Platforms
Business Wire | July 20, 2023
Today, Comcast Advertising announced the release of its annual Comcast Advertising Report, revealing data-based insights into how viewers are viewing, buyers are buying, and sellers are selling multiscreen TV advertising today. The study provides comprehensive insights on the newest engagement and consumption trends across streaming and linear TV advertising and provides actionable recommendations for the modern advertiser.
The Comcast Advertising Report is based on an in-depth analysis of billions of impressions from Comcast Cable’s ad sales division, Effectv, and from its ad technology platform, FreeWheel, as well as commissioned research into viewing and buying habits from research partners.
According to the report, despite economic uncertainty, 94% of advertisers anticipate maintaining or increasing their spending on premium streaming in the next 12 months (40% plan to increase their spend.) The findings demonstrate a significant preference among advertisers for premium, professionally produced video content, where, the report finds, viewers are 58% more likely to remember an ad as compared to within user-generated video.
“The industry continues to transform at break-neck speed toward a more data-driven, automated approach to buying and selling advertising,” said James Rooke, President, Comcast Advertising. “As this transformation accelerates, the value of trusted, transparent and engaging viewing environments has never been more important. The Comcast Advertising Report provides a unique and layered perspective into these environments and how buyers, sellers and viewers are navigating today’s complex media landscape.”
Key findings from the report include:
Traditional TV is still a core strategy in media plans, with 80% of advertisers planning to maintain or increase their spend on traditional TV in the coming year.
Across both TV and premium streaming, the “big screen” TV is still the preferred viewing spot for most consumers, accounting for 82% of ad views.
As free ad-supported streaming TV (FAST) matures as a free alternative to linear TV, viewers are engaging with content in the same way they do with AVOD, and seeing the content as equally premium.
Both buyers and sellers are embracing programmatic as a way to unlock efficiencies in TV advertising. As a result, premium programmatic ad views have increased 12% compared to a year ago.
The share of live sports impressions transacted programmatically has increased 38% so far in 2023 compared to 2022, as sports programming moves to streaming and publishers turn to dynamic ad insertion and private marketplaces to capture increased revenue.
The report uncovers that buyers continue to face challenges in obtaining incremental reach, citing cost and frequency control as the biggest obstacles. The study analyzed billions of impressions to provide the following recommendations pertaining to maximizing reach and connection:
To get the most exposure, TV advertisers should allocate 20-30% of premium video budget towards streaming and the rest to traditional TV.
To maximize reach and impact against both in-market and future customers, advertisers should allocate 30% of impressions to highly targeted, addressable strategies and the remaining to broader, data-driven TV and streaming, while also spreading investment across networks, dayparts, and over months.
Advertisers should capitalize on the big screen, where unaided recall is 2.2x higher and purchase intent 1.3x higher as compared to the same ad in a mobile digital in-stream environment.
"In the face of unprecedented change in the way consumers are viewing premium video content, buyers and sellers alike are looking for tangible metrics on what works best within this new TV environment,” said Travis Flood, Executive Director of Insights, Comcast Advertising. “The goal of this report is to provide actionable advice on using all the tools and channels now available for advertisers to maximize audience reach and drive strong viewer connections. Fortunately, Comcast’s role in video distribution, media and ad tech affords us the purview to deliver upon this ambitious objective.”
The report concludes with several industry predictions for the year to come. Among the predictions is that linear will increasingly behave more like digital, that more streaming platforms will offer bundled subscription plans, collaboration between companies will further drive innovation, contextual targeting will continue to become more sophisticated, and advertising sustainability will be an important focus for U.S. advertisers and publishers.
About Comcast Advertising
Comcast Advertising is the advertising division of Comcast Cable. As a global leader in media, technology and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as among publishers, distributors, MVPDs, agencies and other industry players. Effectv, its advertising sales division, helps local, regional and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns. FreeWheel, its media and technology arm, provides the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goals – results for marketers. Comcast Cable, along with NBCUniversal and Sky, is part of the Comcast Corporation (NASDAQ: CMCSA). Visit http://comcastadvertising.com/ to learn more.
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Ad Tech and Martech
Accesswire | August 23, 2023
Adcore Inc. (the "Company" or "Adcore") (TSX:ADCO)(OTCQX:ADCOF)(FSE:ADQ), a leading e-commerce advertising management and automation platform to leverage digital marketing in an effortless and accessible way, is pleased to announce it has entered into an agreement to provide digital advertising technology and services for one of Australia's top online apparel retailers, Runaway The Label.
Under the terms of the agreement, Adcore will manage Runaway The Label's ("Runaway") advertising budget, which is expected to invest in the next 12 months between CAD $1.75 million and CAD $2.5 million on ad spend. Adcore will manage the advertising campaigns on search engines and social media platforms, including but not limited to Meta, Google, Snap, TikTok, and Pinterest. To ensure optimal results, all media managed services, including the use of Adcore's proprietary feed optimization app, Feeditor, are included under the terms of this agreement.
Omri Brill, CEO of Adcore, commented, "I am thrilled to introduce Adcore's newest client, Runaway The Label. A trendsetter in the apparel industry, Runaway The Label provides a wide range of apparel options for the it-girls and the effortlessly stylish fashionistas who have come to love not only the style and forward fashion but also the affordable price tags attached to these exceptional clothing items. I am confident that our team will expand Runaway The Label's global reach as it continues its journey to becoming one of the most recognizable apparel companies in the world. I would like to take this opportunity to extend my heartfelt gratitude to both teams who have worked tirelessly to make this collaboration a reality. Together, we are setting a new standard in digital advertising, and I look forward to seeing the remarkable successes we will achieve," concluded Mr. Brill.
Prem Patel, CEO of Runaway The Label stated "Runaway The Label is excited to announce an inspiring partnership with Adcore. With this collaboration, we anticipate gaining invaluable insights that surpass our current capabilities, allowing us to reach new heights in our e-commerce endeavors. Together, we aim to unlock our full potential and deliver exceptional value to our customers."
ABOUT ADCORE
Adcore is a leading AI-powered marketing and online learning technology company.
By combining extensive industry knowledge and experience with its proprietary artificial intelligence (AI) powered technology, Adcore offers a unique digital marketing solution that empowers entrepreneurs and advertisers by managing and automating their e-commerce store advertising and monitoring and analyzing the performance of their advertising budget to ensure maximum Return on Investment. Adcore is a certified Google Premier Partner, Elite Tier Microsoft Partner, Facebook Partner, Verified Amazon Partner, and TikTok Partner.
Adcore also runs Amphy, the world's most diverse 24/7 live online learning marketplace. Learners can choose from thousands of classes across hundreds of categories to grow their passions, skills and expand their children's learning opportunities. Instructors on the Amphy platform join a vibrant virtual teacher community that promotes and supports their success through enrichment seminars, marketing and advertising, and a suite of tools that allow them to run their classes hassle-free and focus on their students. Amphy students gain access to high-quality, personalized classes that are accessible 24/7, while joining a growing community of lifelong learners.
Established in 2006, the Company employs over fifty people in its headquarters in Tel Aviv, Israel and satellite offices in Toronto, Canada, Melbourne, Australia, Hong Kong and Shanghai, China.
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