Can Instagram Survive a Shift Away From Facebook Ads?

Adam Levy | January 23, 2019

Can Instagram Survive a Shift Away From Facebook Ads?
Instagram's ad business has exploded over the last five years. By one estimate, the photo-sharing app generated $9 billion in revenue for parent company Facebook (NASDAQ: FB) last year. That's more than Twitter, Snap (NYSE: SNAP), and Pinterest combined. A key to Instagram's success is its ties to Facebook's ad buying platform. Marketers use the same ad-buying tool to buy ads across Facebook and Instagram, meaning they simply have to check a box in the ads manager if they want their ads to appear on Instagram. This integration has played a key role in helping Instagram grow the total number of advertisers on its platform. eMarketer estimates 69% of marketers use Instagram compared to just 28% on Snapchat. But amid all of the turmoil surrounding Facebook, advertisers are shifting portions of their ad budgets away from the massive social network. That's not to say their Facebook ad budgets aren't increasing, they're just not increasing as much as other digital ad platforms. But if marketers aren't using Facebook's advertising tools as much, that could negatively impact Instagram's ad business as well, eMarketer notes.

Spotlight

The following are PricewaterhouseCoopers’ key observations and recommendations from our review of consumer protection in the travel and travel-related services industry, separated according to the three components of the review’s Terms of Reference. For the most part, competitive markets underpinned


Other News

AD TECH AND MARTECH

Disney and ad-tech firms agree to privacy changes for children’s apps

Disney, Viacom | April 15, 2021

In legal settlements that could reshape the children’s app market, Disney, Viacom and 10 advertising technology firms have agreed to remove certain advertising software from children’s apps to address accusations that they violated the privacy of millions of youngsters. The agreements resolve three related class-action cases involving some of the largest ad-tech companies — including Twitter’s MoPub — and some of the most popular children’s apps — including “Subway Surfers,” an animated game from Denmark that users worldwide have installed more than 1.5 billion times, according to Sensor Tower, an app research firm. ...

Read More

AD TECH AND MARTECH

Google’s AI advertising revolution: More privacy, but problems remain

Google | March 16, 2021

In March 2021, Google announced that it was ending support for third-party cookies, and moving to “a more privacy first web.” Even though the move was expected within the industry and by academics, there is still confusion about the new model, and cynicism about whether it truly constitutes the kind of revolution in online privacy that Google claims. To assess this, we need to understand this new model and what is changing. The current advertising technology (adtech) approach is one in which platform corporations give us a “free” service in exchange for our data. The data is collected via third-party cookies downloaded to our devices, that allow a brows...

Read More

AD NETWORKS

Nextech Successfully Launches its Ad Network Featuring Augmented Reality Capabilities on its Virtual Events Properties

Business Wire | March 02, 2021

Nextech AR Solutions (“Nextech'' or the “Company”) (OTCQB: NEXCF) (NEO: NTAR.NE) (CSE: NTAR) (FSE: N29), a diversified leading provider of virtual and augmented reality (AR) experience technologies and services for eCommerce, education, advertising, conferences, and events, is pleased to announce the launch of its Ad Network. The Ad Network generated very positive results at recently held virtual and hybrid events for Repticon who puts on 100 events annually and the North Carolina Association of Zoning Officials (NCAZO) Annual Conference. The company is utilizing its owned and operated virtual event platforms audience which hosts thousands of specialized events allo...

Read More

MOBILE ADVERTISING

Anzu partners with InMobi for programmatic brands advertising

Anzu | February 24, 2021

In-game advertising platform Anzu has partnered with InMobi for programmatic advertising. Through the partnership, InMobi's brand advertisers will have access to Anzu's mobile gaming inventory and will be able to buy in-game display and video ads programmatically. Furthermore, the ads specialist's inventory includes exclusive titles across a range of genres, including sport and action. "We are living in a mobile-first world, and media consumption in it continues to evolve rapidly," said InMobi GM of publisher platforms and exchange Kunal Nagpal. "In-game advertising is one of these new frontiers that allow...

Read More

Spotlight

The following are PricewaterhouseCoopers’ key observations and recommendations from our review of consumer protection in the travel and travel-related services industry, separated according to the three components of the review’s Terms of Reference. For the most part, competitive markets underpinned

Resources

Events