CBC TV struggling to keep advertising dollars from falling

torontosun | January 14, 2020

Advertising revenues for CBC TV’s English programming continued their downward trend last year, and less than 1% of the country watched its local dinnertime newscasts, according to Blacklock’s Reporter. Citing the broadcaster’s annual report, ad dollars fell 37%, from $178 million to $112.5 million. For the French service, ad revenues declined 3%, from $140 million to $136 million. “There is continued risk that our organization will not remain sustainable as we anticipate the Canadian conventional television advertising market will remain under pressure and the media industry will continue to be disrupted,” wrote management. “In addition, we do not receive inflation funding on the goods and services portion of our budget.”

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AD TECH AND MARTECH

Global Enters Mobile Gaming Arena With Strategic Investment and Exclusive Ad Sales Deal

Odeeo, Global | June 14, 2022

Global, the media & entertainment group, has announced today (13 June 2022) that it has invested in Odeeo, a tech start-up that delivers non-intrusive audio ads in mobile games. Global’s market-leading digital advertising platform DAX (Digital Ad Exchange) will become the company’s exclusive sales partner in the UK and in the U.S, expanding DAX’s existing podcast, digital audio, audio articles and programmatic outdoor offering for advertisers and creators. Odeeo serves mobile game developers and publishers, helping them to monetise and grow their gaming products. Its pioneering technology provides advertisers with access to 2.8 billion mobile gamers across the globe, promising ads that respect player experience and privacy whilst offering advertisers advanced targeting and a highly attentive audience. The company is based in Israel and was founded by Amit Monheit (CEO) and Elad Stern (COO) in 2021. Odeeo co-founder, Amit Monheit, said: “There’s huge potential to improve how brands advertise in games so Elad and I are delighted to be partnering with Global and DAX. Together, we can help brands explore new opportunities and reach target audiences. “Mobile gaming is immensely popular and audio ads in this space are unique as they don’t interrupt the experience. By combining our expertise, we’ll be able to keep innovating and growing the in-game audio world.” Stephen Miron, Group CEO at Global said: “We have been following the mobile gaming sector and particularly Odeeo’s growth for some time, and are pleased to announce both this strategic investment and Odeeo’s appointment of Global, through DAX, to be their exclusive sales partner in the UK and US. “This reinforces our strategy of being the market leader for all forms of audio advertising, across live radio, podcasts, audio articles and now mobile gaming. We’re looking forward to partnering with Amit and Elad to help the gaming creator community make the most of audio advertising opportunities.” Les Hollander, CEO DAX, North America, said: “Audio advertising in mobile gaming presents a unique opportunity to reach gamers with immersive, non-intrusive marketing. Partnering with Odeeo not only provides us with high quality games for our advertisers to utilise but also an opportunity for them to connect with highly engaged audiences. I’m thrilled that DAX is joining Odeeo on this new and exciting journey.” About Odeeo Odeeo is an audio ad platform. One that strikes a chord with the world’s estimated 2.8 billion mobile gamers and drums up new customers for brands. All while players enjoy their game without skipping a beat. It’s on a mission to create a better experience for players – running ads without interrupting the gameplay – connecting developers and brands through sound and building the most advanced audio platform on the market. Headquartered in Israel, the company was founded by Amit Monheit (CEO) and Elad Stern (Chief Operating Officer) in 2021 and helps to connect hundreds of studios and brands through audio. About Global Global is one of the world’s leading Media & Entertainment groups. Europe’s largest radio company, Global is home to respected, national market leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player, including Capital, Heart, Classic FM, LBC, LBC News, Global’s Newsroom, Smooth, Radio X, Capital XTRA and Gold. Global Player allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly curated playlists, in one place in app, on web and on smart speakers. Global is also one of the leading Outdoor companies in both the UK & Europe, with over 235,000 sites reaching 95% of the UK population. Global’s extensive and diverse outdoor portfolio encompasses Transport for London’s Underground network, almost all major UK airports including Gatwick, the UK’s largest portfolio of roadside posters and premium digital screens in prime locations, as well as the UK’s largest network of buses including all major cities. On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 25.7 million on the radio alone. Global created and operates DAX (Digital Ad Exchange), the market leader in digital audio advertising and a pioneering platform in programmatic outdoor advertising. The company headquarters is in London’s iconic Leicester Square. Ashley Tabor-King OBE is Founder & Executive President, Stephen Miron is Group CEO, Lord Allen is Chairman and James Rea is Director of Broadcasting & Content. Ashley Tabor-King created Global in 2007.

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AD NETWORKS

Nextech Successfully Launches its Ad Network Featuring Augmented Reality Capabilities on its Virtual Events Properties

Business Wire | March 02, 2021

Nextech AR Solutions (“Nextech'' or the “Company”) (OTCQB: NEXCF) (NEO: NTAR.NE) (CSE: NTAR) (FSE: N29), a diversified leading provider of virtual and augmented reality (AR) experience technologies and services for eCommerce, education, advertising, conferences, and events, is pleased to announce the launch of its Ad Network. The Ad Network generated very positive results at recently held virtual and hybrid events for Repticon who puts on 100 events annually and the North Carolina Association of Zoning Officials (NCAZO) Annual Conference. The company is utilizing its owned and operated virtual event platforms audience which hosts thousands of specialized events allowing for targeted ads similar to Facebook; serving up high value ads based on people's interests, behaviors, location, and demographics. With the launch of the AR Ad Network, Nextech is now uniquely positioned as an end-to-end technology solutions provider for its enterprise customers who include: Amazon, Viacom, Johnson and Johnson, Bell Canada, UNESCO, Dell Technologies, Luxottica, Vulcan Inc, TEDx, Grundfos, and Arch Insurance and others. Nextech ads are built to be native, immersive, and engaging, appealing to both global brands and local businesses with maximum ROI from pre-event targeting, during event and post event. Conversion rates for augmented reality advertising has been reported as high as 25% which is 10X higher than a typical ad as it’s much more immersive than standard digital advertising, it's interactive and evokes emotion. The price for an AR ad varies depending on its quality, while a simple AR ad can cost around $5,000 to develop, a sophisticated AR campaign with eye-catching graphics could cost $100,000. Because the company will not only run the ads but also create the AR ad experience. The Ad Network creates a significant new engine of growth for Nextech AR. The Ad Network enhances Nextech’s analytics capabilities to gather big data of online and offline attendees behaviour. By serving up highly customized and relevant ads that are non-intrusive and feel organic to the virtual events, the company can easily track and measure purchase data, demonstrating the full impact of these advertising programs. The most valuable and highest-performing set of impressions can be found at virtual and hybrid events attended by individuals from targeted industry, trade, and business segments. Nextech has the ability to reach the right customers with the right ads, driving higher click-through and conversion rates. For instance, at a dental convention Colgate would have a captive audience or at a Repticon event a captive audience of reptile enthusiasts could be reached by Petco. Advertisers and event sponsors are highly interested and continue investing in Nextech’s platform because it provides a closed loop attribution and a clean line of sight into high purchasing power and decision-making individuals, making it easy to track higher ROI. Nextech’s private marketplace of targeted audiences in its virtual and hybrid experience platform are a unique attraction for marketers and advertisers who otherwise would find it difficult to reach these groups online and offline. To that end, Nextech is excited and ready to run thousands of hybrid, virtual and in-person events on its virtual and hybrid experience platform in 2021 and beyond. Many of which will utilize the Ad Network, creating an enormous opportunity to generate revenue for the Company’s customers, ecosystem, and the Company itself, driving shareholder value.

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ADVERTISER PLATFORMS

MiQ Makes End-to-End, Carbon Neutral Digital Advertising Campaigns a Reality

MiQ, Scope3 | April 25, 2022

As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic media partner MiQ has announced that the company is working with agencies and brands to execute carbon neutral digital advertising campaigns. This new offering, powered by Scope3 – the source of truth for supply chain emissions data – delivers the ability to measure, report, reduce, and offset carbon emissions across the supply chain, helping customers make carbon-aware decisions regarding their digital advertising spend. To date, MiQ has measured the carbon emissions of more than 300 million ad impressions using Scope3's data platform. "Digital advertising is a $455 billion industry that has been overlooked as a source of significant supply chain emissions,” said Brian O’Kelley, CEO of Scope3. "Digital advertising is a $455 billion industry that has been overlooked as a source of significant supply chain emissions,” said Brian O’Kelley, CEO of Scope3. “The reality, however, is that the ecosystem relies on millions of servers to power ad serving, real-time bidding, machine learning, and a myriad of related functions. As more and more companies look to fold digital into their climate goals, sustainable advertising has and will increasingly become part of that equation. Scope3’s data platform powers the carbon-aware planning, reporting, data integration, and decision-making capabilities partners need to drive innovation and climate accountability into every engagement.” MiQ and Scope3 combine the strengths of deep programmatic advertising data with Scope 3 emission modeling to ensure clients have complete visibility into their digital ad ecosystems, programmatic supply chains, and overall contributions to Scope 3 emissions. MiQ’s granular data from customer campaigns identifies exactly where and when ads run online and is paired with Scope3’s accurate, comprehensive, and independent emissions modeling data for clients to effectively assess, reduce, and offset their carbon emissions. “The advertising industry has discussed sustainability for years, but in 2022 and beyond, innovating and advancing the way we actually achieve this will be paramount to long-term change for all,” said John Goulding, global chief strategy officer for MiQ. “MiQ is committed to fulfilling this mission and creating more eco-conscious and carbon-efficient strategies for brands and their advertisers. As such, we believe that the future of campaign measurement must include the ability to understand and minimize the environmental impact of digital advertising, and we’re excited by what we’ve started to accomplish thus far.” Continued Goulding, “That said, we’re only just getting started, and we’re working toward a future where advertisers can actually reduce the impact of their creatives, steer money towards publishers who are responsible and who optimize their sites, and the cultivation of an ecosystem rooted in sustainable business practices from the onset. We look forward to leading these efforts industry-wide and making this a reality for all.” About MiQ We’re MiQ, a programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and our team of people are always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places. Headquartered in London, MiQ has offices across North America, Europe and Asia Pacific. We work with the world’s leading brands and media agencies such as Marriott, Dell, Mercedes, Microsoft, GroupM, Dentsu and IPG. We were named to AdExchanger's Programmatic Power Players list in 2021 and 2020, were awarded Most Effective Use of Data at The Drum’s Digital Industries Awards 2021 and named 4th in The Sunday Times International Track 200 for 2019. MiQ operates globally from 18 offices located in North America, Europe and APAC. You can find out more here: wearemiq.com. About Scope3 Scope3 is the source of truth for supply chain emissions data. For organizations seeking to make carbon-aware business decisions, Scope3 is the standard that delivers an accurate, comprehensive, and independent emissions model for every company in the digital ecosystem. Today, companies rely on Scope3 to measure, report and offset their carbon emissions from digital initiatives and move closer to achieving net-zero carbon emissions goals.

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SOCIAL MEDIA ADVERTISING

Diginius Named Microsoft Advertising Global Channel Partner of the Year 2022

Diginius | April 28, 2022

Diginius, a London-based SaaS technology company specialising in digital marketing and e-commerce solutions, today announced that it has been named Microsoft Advertising Global Channel Partner of the Year 2022. This distinguished accolade, which recognises excellence across the board as a Microsoft partner at a global level, builds on the title of Microsoft Europe Channel Partner of the Year 2021 awarded to Diginius earlier this year. Contributing to this recognition was the Diginius proprietary Insight Bidding Engine platform, which provides clients with valuable online data on their PPC campaigns to drive leads and conversions, and is integrated with Microsoft Ads. “Microsoft Advertising is honored to present Diginius with the Global Channel Partner of the Year 2021 award. The quality of nominations from this year’s partners was extraordinary, inspiring us with their incredible contributions to the industry, dedication to their clients’ growth and an untiring commitment to partnership. We are proud to celebrate our global winners for their extraordinary work in 2021 and look forward to the impactful work we will do together in the year ahead,” said Heidi Coffer, Director of Global Partner Marketing, Microsoft Advertising. Nate Burke, CEO and Founder of Diginius, said: “We’re delighted to be recognised by Microsoft again as their partner in driving excellence in the digital marketing industry, now at a global level. We look forward to our continued collaboration in ensuring marketers and agencies have access to the insights and tools they need to maximise performance from their ad spend.” Nate Burke, CEO and Founder of Diginius, said: “We’re delighted to be recognised by Microsoft again as their partner in driving excellence in the digital marketing industry, now at a global level. We look forward to our continued collaboration in ensuring marketers and agencies have access to the insights and tools they need to maximise performance from their ad spend.” For more information about the Microsoft Advertising Partner Awards Global winners visit here. To see all the winners sharing their stories, please visit the complete Microsoft Advertising Global Partner YouTube channel.

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