MOBILE ADVERTISING

clean.io and Kargo Partner to Preserve Publisher Revenue While Ensuring Mobile Ads Malware Free

clean.io, Kargo | March 17, 2021

clean.io and Kargo Partner to Preserve Publisher Revenue While Ensuring Mobile Ads Malware Free
clean.io, the quickly arising worldwide leader in malvertising anticipation for publishers and platforms, and Kargo, the leader in mobile advertising, today reported an association pointed toward saving publisher income while guaranteeing the mobile ads conveyed by means of the Kargo platform are liberated from malware.

Kargo's central goal is to help publishers drive more yield from their properties while making mobile ad experiences that serve their crowds and regard their brands. As the programmatic environment turns out to be progressively mind-boggling, so has the assignment of identifying and blocking malicious ads.

Kargo's incorporation of clean.io's conduct and deterministic detection and blocking solution, cleanAD, conveys full scale, set-it-and-forget-it security for the entirety of the publishers inside the Kargo organization, and advances Kargo's destinations of fighting fraud and conveying quality experiences in premium conditions.

"The programmatic advertising ecosystem is built on trust. Premium publishers rely on Kargo to deliver safe, high quality mobile ads in order to maximize monetization and safeguard end-users," said Matt Gillis, CEO of clean.io. "Our technology offers the most sophisticated buyers of anti-malware technology like Kargo an additional layer of protection for both their publishers and buyers."

"Creating a successful advertising experience requires us to always be at the forefront of  campaign quality best practices. Partnering with clean.io is an exciting addition to our existing robust safety measures, delivering additional malware protection to our family of premier publishers and their audiences," said Michael Shaughnessy, COO of Kargo.

About clean.io

clean.io is a digital engagement security company that helps brands protect their revenue and user experience by controlling the third party code that executes on their website. Our product cleanAD is the most effective approach for controlling malicious ads for publishers and advertising platforms.

About Kargo

Kargo is the leader in creating mobile advertising experiences that elevate brands and motivate consumers. Our advertising partners fill the ranks of the Fortune 500 and our invitation-only editorial marketplace sets the standard for quality and reach, including 100% of all U.S. smartphone users. With a focus on innovation, our creative team designs exclusive new ad formats that drive breakthrough performance and win industry awards. Kargo is 250 diverse employees strong with offices in NYC, Chicago, Dallas, Los Angeles, San Francisco, Auckland, Sydney and Singapore.

Spotlight

For most people, hearing Instagram mentioned brings to mind swan-shaped pool floats, young ladies practicing their duck face selfies, post-workout arms shining in gym mirrors, or beautiful, highly edited landscape photos. If you’re a marketer and that’s where your mind goes, we need to work on recalibrating that reflex. Instagram for marketers means opportunity through creativity. The platform has come a long way from its simple photo-sharing origins and has been built for businesses to use as a powerful advertising platform.


Other News
DISPLAY ADVERTISING

National Advertising Division Refers Advertising for PLx Pharma's Vazalore to FTC After Compliance Review

National Advertising Division | December 23, 2021

The National Advertising Division (NAD) of BBB National Programs has referred advertising claims made by PLx Pharma, Inc. to the Federal Trade Commission (FTC) for review and possible enforcement action after the company declined to accept NAD's recommendations to modify certain claims for its Vazalore immediate-release aspirin product. In Case #6912, NAD recommended, among other things, that PLx Pharma: Modify the claim "Vazalore has up to 5X greater absorption than enteric coated aspirin" to avoid conveying the message that the claimed difference in absorption related to superior clinical efficacy and disclose that the reported results were limited to diabetic, obese subjects. Discontinue the claim "The Miracles of Aspirin Fully Realized." Discontinue the claim "Better gastrointestinal safety" (or modify it to convey the limited message that Vazalore causes fewer erosions and ulcers in the first week of treatment than traditional immediate release aspirin). In PLx Pharma's advertiser's statement it agreed to comply with NAD's recommendations and incorporate them in updates to its company website and development of Vazalore's marketing campaign. Thereafter, the challenger, Bayer Healthcare LLC, asked NAD to open a compliance inquiry based on concerns about advertising on PLx Pharma's website directed to healthcare professionals (HCP) and a television commercial. In a compliance matter, NAD must determine whether the advertiser has made a bona fide, good-faith effort to comply with NAD's recommendations. Although NAD determined that some new advertising claims were not appropriate for review in a compliance matter because they were not previously reviewed by NAD or were monadic performance claims, a few others were substantially similar to claims challenged in the underlying proceeding. Therefore, NAD considered whether these new claims fully comply with NAD's recommendations. Television Commercial Regarding PLx Pharma's television commercial, NAD determined that, in context, the claim "Aspirin Made Amazing" was substantially similar to the claim NAD recommended be discontinued in the underlying challenge, "The Miracles of Aspirin Fully Realized." NAD noted that both phrases reasonably convey the unsupported message that Vazalore provides superior cardiovascular benefits or gastrointestinal safety. Therefore, NAD recommended that Vazalore modify its commercial to avoid conveying this message. Consistent with the underlying decision, NAD noted that nothing precludes PLx Pharma from: Making a properly limited claim based on the clinical study results that the Vazalore 325 mg aspirin causes fewer erosions and ulcers in the first week of treatment than traditional immediate release aspirin or from touting that it provides a new delivery system; or Using the "Aspirin Made Amazing" tagline to highlight truthful attributes that make Vazalore different from other products provided, however, the context does not overstate its performance benefits. Advertising Directed to Healthcare Professionals NAD noted that it appreciates PLx Pharma's efforts to create a gated site for HCPs separate from its consumer-facing website. In the underlying decision, NAD recommended that the advertiser modify the claim "Vazalore has up to 5x greater absorption than enteric coated aspirin" to avoid conveying the message that the claimed difference in absorption related to superior clinical efficacy and disclose that the reported results were from a limited study population, diabetic, obese subjects. In the compliance inquiry, NAD considered whether the advertiser's disclosure of the limitations of its clinical study, as referenced on its HCP-facing website, namely the title of the study, its characteristics including the study's population, and finally the results, complied with this recommendation. NAD determined that it did not and, therefore, recommended that the disclosure concerning the 5x absorption claim clearly and conspicuously reference the limited population of the clinical study. Further, NAD determined that claims on PLx Pharma's "Features and Benefits" page convey a comparative safety message as to competing traditional release aspirin. Consequently, NAD recommended that the advertiser modify this advertising to make clear the limitations of its study (i.e., that Vazalore causes fewer erosions and ulcers in the first week of treatment than traditional immediate release aspirin). While the advertiser made modifications following the original challenge, they have declined to make additional modifications as NAD requested. As a result, NAD is referring this matter to the appropriate government agencies for review and possible law enforcement action. All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. About BBB National Programs: BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. The non-profit organization creates a fairer playing field for businesses and a better experience for consumers through the development and delivery of effective third-party accountability and dispute resolution programs. Embracing its role as an independent organization since the restructuring of the Council of Better Business Bureaus in June 2019, BBB National Programs today oversees more than a dozen leading national industry self-regulation programs, and continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-directed marketing, and privacy. To learn more, visit bbbprograms.org. About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.

Read More

AD NETWORKS

IAB Expands General Membership to Include Advertising and Media Agencies

IAB | December 17, 2021

IAB today announced that its board has approved Agency General Membership to all Advertising Agencies, with the same voting rights and privileges as every other industry participant. IAB has long served as the industry's only "big tent" where stakeholders across the entire digital ecosystem gather. It's the only place where publishers, platforms, technology, and data companies, marketers and advertisers can address the challenges and opportunities in an industry being rapidly and continuously reinvented. It is also the only trade association that can both set an industry agenda and deliver on that agenda with meaningful industry standards. This move effectively migrates agencies from associate members to full general members. Now, agencies will have equal access to join the inner workings of the IAB -- including voting board membership, Center of Excellence leadership, as well as legal and public policy resources. The mission of IAB from the beginning has been to enable our members to thrive in a digital economy. The transformative changes happening now, demand that agencies have an equal seat at the table. They need equal access to IAB and IAB Tech Lab resources, the ability to join boards and make the critical decisions that drive the industry forward. The key to success in today's environment is collaboration. It's vital to have an organization that brings everyone together and IAB is serving that need." David Cohen, CEO, IAB. Agencies that have already applied for general membership include: Canvas Worldwide dentsu GroupM Helen & Gertrude Horizon Media IPG Mediabrands Labelium Mediahub Omnicom Media Group PIVnet Publicis Media Quigley RPA "We're proud to partner with the organization that has led the charge to advance the digital medium since literally Day One." Greg Johns, EVP & Chief Digital Officer, Canvas Worldwide "Canvas believes in the power of partnership and openness for the good of our industry. The IAB's devotion to collaboration is one that fits beautifully with our agency ethos." Paul Woolmington, CEO, Canvas Worldwide "Helen & Gertrude's partnership with the IAB provides our team with the ongoing professional development and support needed to understand and thrive in today's digital economy. We also value the knowledge shared by their many committees and councils, as they offer insights into a variety of niche industry segments." Laura DiCaprio, Director of Media & Insights, Helen & Gertrude "IAB is really the only organization that brings all the stakeholders together. With new media and measurement standards being set, brands developing first party data strategies, and policy changes being drafted, this is not a time for partisan approaches to the challenges facing the industry and no agency should be less than a full General Member. We are all in the thick of it, and IAB is working to convene the important conversations." Kirk McDonald, CEO, GroupM, NA. "Horizon Media is excited to be among the first agencies to join IAB membership and be involved in IAB's efforts to help sculpt the future of the digital marketplace." David Campanelli, EVP, Chief Investment Officer, Horizon Media "IPG Mediabrands is thrilled to be joining as a General Member of IAB, which has long been a voice for our industry and an important source of new research and thought leadership, such as the recent report on AI and bias in marketing. We are all looking forward to supporting IAB's initiatives across promoting transparency, brand safety and DEI in our industry." Dani Benowitz, President, US at MAGNA "The IAB has long been a leading voice in digital industry innovation, and we look forward to partnering with the IAB and member companies to continue to drive media creativity and industry evolution in 2022." Sean Corcoran, U.S. CEO, Mediahub. "As an organization that shares IAB's commitment to assuring the safety, transparency and effectiveness of marketers' digital media investment, Omnicom Media Group is eager to expand our working relationship with IAB, and to collaborate on delivering solutions for the age of accelerated change." Megan Pagliuca, Chief Activation Officer, Omnicom Media Group "Publicis Media has never been more optimistic about collaborative efforts to address consumer and advertiser standards. Through our continued vigilance with media partners and industry orgs, we are driving conversations forward to address the industry's most challenging topics, like hate speech, privacy, misinformation, mental health, and proposed worldwide government regulations that threaten the 'Brand Integrity' of our industry. Agency leadership and determination are imperative now more than ever, and that's why Publicis Media is joining the IAB." Helen Lin, Chief Digital Officer, Publicis Groupe IAB membership benefits now available to agencies include: Eligibility to join the IAB Board with full voting privileges and access to four meetings/year, including Washington, D.C. fly- ins Participation in Agency Leadership Council Membership to IAB Tech Lab Access to IAB Public Policy and Legal Affairs Council, publications, convenings, and IAB staff Access to all IAB Primary Research Participation in all Center of Excellence Activities, including committees, working groups, and task forces. Exclusive rights to leverage IAB Learning & Development Program discounts, private research deep dives, and 1:1 access to IAB staff experts for both the agency and their brand clients, hosted in partnership with IAB About IAB The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

Read More

AD NETWORKS

Catcher Digital Marketing and Flowfinity Deliver Measurable Business Growth for Consumer Brands

Flowfinity | January 21, 2022

Flowfinity Wireless Inc. today published a case study outlining how Catcher Digital Marketing has leveraged Flowfinity's no-code platform to deliver significant value to the consumer-packaged goods sector by digitizing and automating retail audit and market research reporting. Catcher Digital Marketing constructs sophisticated online marketing strategies delivered using tactics that produce effective, measurable business growth for their clients in consumer packaged goods and food and beverage marketing. Consumer packaged goods firms need to adapt strategy and tactics quickly to stay ahead in a highly competitive and fast-changing environment. The key is to have fresh, reliable market data on an ongoing basis and intuitive reporting to make informed decisions. Catcher creates value by providing the right digital tools to provide timely research, with Flowfinity they have achieved lasting customer loyalty and profitable growth by being highly responsive to ad-hoc marketing program changes. We survey retail staff about their brand awareness and product knowledge across our client's product lines and also perform observations of customer interactions in-store. Our clients need to see and understand trends from that market data quickly to adjust survey criteria and programs accordingly, sometimes on a daily basis." Paul Allison, Director of Digital Marketing at Catcher With hundreds of Brand ambassadors in the field performing thousands of in store visits every month apps built in Flowfinity help Catcher reduce labour costs by taking the guess work out of nuanced data collection, taking interpretation out of the hands of frontline personnel and into automated reporting applications. Catcher has found that due to the flexibility of the Flowfinity toolset they have everything they need within one platform to build custom solutions for their clients and gain a significant advantage over competing firms with less advanced digital systems. Now Catcher has integrated Flowfinity applications in the field to handle the three pillars of their retail audit programs: Brand Ambassador Management (Staffing), Field Dispatch (Work Orders) and Data Collection (Surveys and Reports). "It's great for reporting but also so much more. We're managing users, dispatching work orders, collecting and manipulating rich data, creating dashboard visualizations, and doing all this on the fly," says Paul. The time saved managing staff, assignments, and reporting plus the ability to respond to program change requests instantly has been a game-changer for Catcher. They now leverage their experience with Flowfinity's automation tools to drive repeatable high value business from their clients and seek new relationships based on their advantage. About Flowfinity Flowfinity is a no-code platform used to create, automate, and integrate custom business process applications. For over 20 years, Flowfinity has empowered business leaders and IT professionals to build flexible, scalable data collection apps and automate workflows without committing the extensive resources required to write and maintain custom code.

Read More

AD NETWORKS

Outbrain Partners With Momentus Digital For Delivering Value & Elevating Growth in India

Outbrain | November 01, 2021

Mumbai/New Delhi, November 01 2021- Outbrain, a leading recommendation platform for the open web, is increasing its presence in the Indian market by partnering with Momentus Digital to help Outbrain with premium advertiser inventory, expand market reach and open new categories. With India evolving towards a digital first economy with programmatic technology at the forefront, Momentus Digital will open deliver greater customer value with genuine results. “We are excited to announce Momentus Digital as one of our preferred reseller partners, As India’s digital ad expenditure is likely to grow 10 times over the next decade, this partnership will enable Outbrain’s next phase of growth in India,” said Allen Sharma, Director of Sales for India at Outbrain. “Momentus Digital’s market knowledge understanding, client engagement and acquisition ratio will enable Outbrain to carve out growth in the next phase in India.” Building on the momentum of recent media owner wins for the region, including Network 18 and Hindustan Times, this distribution helps advertisers build audiences and reach new customers using advanced targeting options via the Outbrain network. “The efficiency of programmatic combined with the non-intrusive, high engagement native formats, are powerful combinations for advertisers to leverage digital medium” said Arooshi Dharamdasani, CEO, Momentus Digital. “We are excited to announce our ongoing partnership. Outbrain’s unique platform provides advertisers direct access to the widest supply of native ad inventory on multiple exchanges. With Outbrain’s expertise in technology, precise advanced targeting options and audience management capabilities forms a very formidable offering to a market.” “We are excited to announce Momentus Digital as one of our preferred reseller partners, As India’s digital ad expenditure is likely to grow 10 times over the next decade, this partnership will enable Outbrain’s next phase of growth in India,” said Allen Sharma, Director of Sales for India at Outbrain. The partnership with Momentus Digital, along with other initiatives within Outbrain such as the hiring of Allen Sharma as the Director of Sales and Bhavin Shah as Marketing Head, continue to prove Outbrain’s commitment to expansion within the region. Outbrain offers a quality and safe platform for brands to advertise on the open web. Content-led communication, campaign dashboard and advanced targeting capabilities set the platform apart from other native platforms. The platform also offers brands access to leading publishers and multiple advertising formats, which can be selected based on the brand industry and campaign purpose. Outbrain started its India operations in 2014 and this partnership is another proofpoint of the recognition by the company of the potential within the market for its business operations. About Outbrain Outbrain (Nasdaq: OB) is a leading recommendation platform for the open web. Our technology enables 10 billion daily recommendations to consumers across more than 7,000 online properties and connects advertisers to these audiences to grow their business. Founded in 2006, Outbrain is headquartered in New York with offices in 18 cities worldwide. About Momentus Digital Momentus Digital is a brand solution and performance marketing platform. We partner with brands to reach out to the mass audience, by representing their business in India. Our aim is to connect marketers to our partners, helping them reach marketing objectives.

Read More

Spotlight

For most people, hearing Instagram mentioned brings to mind swan-shaped pool floats, young ladies practicing their duck face selfies, post-workout arms shining in gym mirrors, or beautiful, highly edited landscape photos. If you’re a marketer and that’s where your mind goes, we need to work on recalibrating that reflex. Instagram for marketers means opportunity through creativity. The platform has come a long way from its simple photo-sharing origins and has been built for businesses to use as a powerful advertising platform.

Resources