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Clear Ads Offers Exclusive Amazon Ad Campaign Management Opportunities to Businesses

Clear Ads | November 25, 2020

Clear Ads, a  digital advertising agency that centers around Amazon ad campaign management, shares how Amazon advertising demand side platform (DSP) can bring powerful advertising opportunities to businesses. Amazon DSP is accessible to both advertisers who sell products on Amazon and those who do not.

Amazon DSP is described as a platform that enables advertisers to automatically buy display, video and audio ads. It additionally permits advertisers to reach, educate and re-engage customers both on and off Amazon. It has quick become an integral part of many a marketer's digital advertising strategies.

George recommends two factors that might be adding to this development. To begin with, Amazon has a characteristic preferred position in focusing because of the colossal measure of information it hangs on purchaser practices and purchasing patterns. Second is Amazon's ongoing venture into blended media promotions.

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In this video, I share with you Testing & Analysing My Pay Per Click Amazon FBA Advertising Results.What about ensuring your ads are seen by those most likely to take an action? Or, have you ever used Facebook pixel to grow your audience? Increasing conversions, segmenting to audience lists, or optimizing your ads, are just a few of Facebook Pixel's features that will help you get rich insights and ramp up your business.


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New York Life’s Our Product Advertising Creative Spotlights Caring Relationships Between Company’s Agents and Clients

NEW YORK LIFE | February 16, 2022

New York Life, America’s largest1 mutual life insurer, today debuted Our Product, the latest advertising creative of the company’s “Love Takes Action” campaign. “Love Takes Action” reminds Americans that they have the power to act on their love to build better futures and protect loved ones. The first creative of the campaign, Agápē, launched in January 2020 in coordination with pro football’s championship game. Our Product highlights the core of what New York Life delivers: agents who maintain caring relationships with clients and deliver guidance throughout their lives. The creative depicts long-standing traditions of New York Life’s diverse and industry-leading2 agents meeting with families and being there when they’re needed most. This latest creative emphasizes the strong presence of our agents in their clients’ lives throughout all that life brings. The ‘Love Takes Action’ campaign is rooted in New York Life’s long-held core values of integrity and humanity, and the company’s purpose - to be there when our clients need us. By highlighting our agents’ caring role in supporting Americans as they act on their love, we believe the campaign continues to convey the message of love taking action in a meaningful and memorable way.” Kari Axberg, co-head of marketing at New York Life. Our Product will be seen regularly during Atlantic Coast Conference (ACC) and Pac-12 college basketball games, among other national broadcasts. The campaign features the hashtag #lovetakesaction. Anomaly led the creative and production for the spot, which was directed by Spencer Creigh of Superprime. ABOUT NEW YORK LIFE New York Life Insurance Company (www.newyorklife.com), a Fortune 100 company founded in 1845, is the largest1 mutual life insurance company in the United States and one of the largest life insurers in the world. Headquartered in New York City, New York Life’s family of companies offers life insurance, retirement income, investments, and long-term care insurance. New York Life has the highest financial strength ratings currently awarded to any U.S. life insurer from all four of the major credit rating agencies3.

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Nextdoor Empowers Small Businesses With the Launch of New Nextdoor Ads

Nextdoor | April 13, 2022

Today, Nextdoor (NYSE: KIND) announced Nextdoor Ads, an easy-to-use expansion of Nextdoor’s proprietary self-serve campaign management platform, designed to help small and medium-sized businesses (SMBs) advertise on Nextdoor. By providing a guided experience for creating and managing effective ads on Nextdoor, Nextdoor Ads empowers SMBs to build stronger brands with local audiences, turn neighbors into customers, and grow their business through advertising on the neighborhood network. “Neighborhoods are one of the most important communities in our lives and when local businesses thrive, neighborhoods thrive,” said Kiran Prasad, Head of Product at Nextdoor. “Small businesses need a simple solution to reach customers in their local area at scale. On Nextdoor, small businesses are a trusted and core member of an active valued community – it’s where they can engage neighbors when and where it matters most, and ultimately grow their business.” The launch of Nextdoor Ads supports the company’s broader product strategy of building an active valued community where neighbors, businesses, and public services can trust and depend on each other to exchange valuable information, goods, and services. From home services to restaurants, SMBs can leverage this platform to reach active, local customers. “Nextdoor has helped me grow my business exponentially and about 50-60 percent of my customers are through Nextdoor,” said small business owner, Bill Evans, of Flowing Current Electric based in Clayton, NC. “Running a small business keeps me quite busy, so being able to easily create an ad once and having that ad yield so many new customers has been amazing.” Nextdoor is a powerful platform for SMBs looking to grow locally. Nearly 1 in 3 U.S. households are already on Nextdoor and these neighbors are motivated to support local businesses. Pre-pandemic, 88% of neighbors* frequented a local business at least once a week. Now, 72% of U.S. adults** are making it more of a priority to support local businesses compared to before the pandemic. Nextdoor neighbors also love to spread the word — they’ve already shared over 55 million local business recommendations on the Nextdoor platform. Nextdoor not only connects businesses with this active audience of neighbors, but also helps them build trusted relationships with a uniquely engaged local audience and grow their word-of-mouth reputation. "Small businesses are at the center of thriving neighborhoods. We are excited to deliver an ads solution suite for small businesses that removes the barrier to entry in campaign management, enables ad creation in just a few steps, and reaches neighbors in their immediate neighborhood and beyond," said Heidi Andersen, Head of Revenue at Nextdoor. "Small businesses are at the center of thriving neighborhoods. We are excited to deliver an ads solution suite for small businesses that removes the barrier to entry in campaign management, enables ad creation in just a few steps, and reaches neighbors in their immediate neighborhood and beyond," said Heidi Andersen, Head of Revenue at Nextdoor. "The majority of neighbors that visit Nextdoor at least once a month do not regularly use other social networks. With Nextdoor Ads, small businesses can increase sales and reach real people in the neighborhoods that matter to them."*** Nextdoor Ads is slated to fully launch in the U.S. in the coming weeks, enabling SMBs to quickly and easily create advertising campaigns to engage with their neighbors and grow their businesses on Nextdoor. To start advertising, SMB users with a free Nextdoor business account can login to select their goal, build their ad, choose their target audience, set their daily budget and ad duration, and publish. Campaigns can be launched in just a few clicks, delivering their brand and message directly to targeted neighbors and neighborhoods. SMBs can then easily track campaign performance from their Nextdoor Ads dashboard. Nextdoor provides a user-friendly ads platform and is also home to a multitude of marketing resources to aid SMBs in variety of business sectors including: Home & Garden Real Estate Professional Services Food and Beverage Retail Medical and Dental Personal Care and Beauty Health and Wellness Pet Care Services Family Care Services Today, Nextdoor is the neighborhood network, delivering scale with 69 million neighbors globally as of the end of Q4 2021. The expansion of Nextdoor's campaign management platform with the launch of Nextdoor Ads will provide businesses of all sizes, including SMBs, with access to the same ad inventory on Nextdoor. For more information on Nextdoor Ads for SMBs, visit https://business.nextdoor.com/en-us/small-business/product/ads. *Figure from Nextdoor survey conducted in February 2020. Total sample size was more than 2,000 Nextdoor users in the US. **Figure from YouGov Plc on behalf of Nextdoor. Total sample size was 14,904 adults (of whom 2,469 were US adults). Fieldwork was undertaken between August 31, 2021 – September 17, 2021. The survey was carried out online. The figures have been weighted and are representative of all US Adults (aged 18+). ***According to the Q4 2021 U.S. data from GWI, 76% of neighbors who visit Nextdoor at least once per month don’t visit Snap, 69% don’t visit TikTok, and 58% don’t visit Twitter. About Nextdoor Nextdoor (NYSE: KIND) is where you connect to the neighborhoods that matter to you so you can belong. Kindness is core to our purpose: to cultivate a kinder world where everyone has a neighborhood they can rely on. Neighbors around the world turn to Nextdoor daily to receive trusted information, give and get help, get things done, and build real-world connections with those nearby — neighbors, businesses, and public services. We believe connecting with others is a universal human need. That truth, and the reality that neighborhoods are among the most important communities in our lives, have been guiding principles for Nextdoor since the beginning. Today, neighbors rely on Nextdoor in more than 285,000 neighborhoods around the world, including the United States (nearly 1 in 3 U.S. households), the United Kingdom, Germany, France, the Netherlands, Italy, Spain, Sweden, Denmark, Australia, and Canada, with many more to come. Nextdoor is based in San Francisco. For additional information and images: nextdoor.com/newsroom.

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Perion’s Search Advertising Business Unit, CodeFuel, Wins Microsoft Advertising’s Supply Partner of the Year Award

Perion | February 11, 2022

Perion Network Ltd. (NASDAQ: PERI), a global advertising technology company, announced today that its search advertising business unit, CodeFuel, has been named Microsoft Advertising’s 2021 Supply Partner of the Year EMEA. This prestigious award goes to the business that has shown excellence in partnership with Microsoft Advertising across all areas of collaboration. This recognition is based on key partnership results that include engagement, revenue growth, feature adoption in Search and Native, and the scale of joint activities. “With a partnership with Microsoft that is more than a decade old, the recognition of being named Microsoft’s Advertising Partner of the Year is the culmination of our work together thus far, and we believe it is just the beginning,” said Doron Gerstel, Perion’s CEO. “The pandemic saw an unprecedented explosion in the eCommerce sector, the equivalent of years of growth,” Gerstel added. “As a result, advertisers allocated more of their budget to the search category, where consumers express their highest level of purchase intent, which makes our partnership with Microsoft Advertising even more strategic. Together, we remain committed to building our publisher network while maintaining the impeccable quality standards which matter so much to both of us.” “Microsoft Advertising is delighted to show our appreciation and acknowledge the well-deserved recognition for CodeFuel, a Perion Company, with the Supply Partner of the Year EMEA Award. Our partners are critical to our business and it's a privilege to recognize those who lead with a spirit of collaboration, innovation, and inclusive behavior.” “Our partners have displayed a strong commitment to their clients, and to their communities during a time of uncertainty and disruption,” said Sean O’Connor, International Marketing Director at Microsoft Advertising. “The award theme ‘Together we are limitless’ truly reflects the spirit of how we worked together with Microsoft Advertising to achieve fantastic growth results year over year. We accomplished this through ongoing technology investments and a relentless focus on quality,” said Tal Jacobson, General Manager, CodeFuel. “The close collaboration between the teams has enabled us to introduce new features in our search technology suite and expand our network of publishers globally. We look forward to expanding the category through continued collaboration and further driving success for publishers and advertisers,” added Jacobson. About Perion Network Ltd. Perion is a global technology company that delivers strategic business solutions that enable brands and advertisers to efficiently “Capture and Convince” users across multiple platforms and channels, including interactive connected television – or iCTV. Perion achieves this through its Synchronized Digital Branding capabilities, which are focused on high impact creative; content monetization; its branded search network, in partnership with Microsoft Bing; and social media management that orchestrates and optimizes paid advertising. This diversification positions Perion for growth as budgets shift across categories.

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Simulmedia Welcomes Warner Bros. Discovery Chief U.S. Advertising Sales Officer Jon Steinlauf to Its Board of Directors

Simulmedia | June 23, 2022

Simulmedia, the leader in truly cross-channel TV advertising, today announced that Jon Steinlauf, Chief U.S. Advertising Sales Officer for Warner Bros. Discovery, has joined Simulmedia's Board of Directors. "We are super excited to have Jon Steinlauf join the Simulmedia Board of Directors,” said Dave Morgan, Simulmedia CEO and founder. "We are super excited to have Jon Steinlauf join the Simulmedia Board of Directors,” said Dave Morgan, Simulmedia CEO and founder. “Jon is one of the very smartest and most innovative leaders in TV and streaming advertising, and at Warner Bros. Discovery, he now oversees one of the largest, most diverse and premium video ad portfolios in the U.S., including Discovery, HGTV, TBS, TNT, Adult Swim, CNN, Turner Sports, Discovery+ and HBO Max." "Simulmedia has always been at the forefront of data-driven TV advertising, and now with the exciting growth of ad-supported streaming, it has become a trailblazer in providing marketers full audience reach across the dynamic linear and connected TV ecosystem with its TV+® platform," said Mr. Steinlauf. "I am pleased to be part of their Board and to provide strategic direction to help Simulmedia deliver on its promise of certainty, efficiency and speed to its clients and partners across the TV advertising landscape." Mr. Steinlauf brings a wealth of invaluable television advertising experience to Simulmedia’s Board of Directors. Prior to being appointed to his current role at Warner Bros. Discovery this spring, Mr. Steinlauf served as Chief U.S. Advertising Sales Officer at Discovery, where he managed sales, developed new and convergent revenue streams, as well as oversaw research, marketing and branded entertainment, pricing and planning, and inventory control. Before joining Discovery in 2018, Mr. Steinlauf served as President of Advertising Sales at Scripps Networks, successfully elevating Scripps Networks’ reputation with advertisers for being the most upscale cable network group with the most engaged viewers in all of cable. Mr. Steinlauf also served as Vice President of Advertising Sales for Turner Broadcasting’s TBS and TNT networks (1992-2000) and Director of Advertising Sales at ESPN (1985-89). He began his career as a media buyer at Young & Rubicam. Mr. Steinlauf has been named six times to Adweek’s “Adweek 50,” an honor that the publication bestows on the top business leaders in advertising and media. He is a graduate of Duke University. About Simulmedia Simulmedia is the leader in truly cross-channel TV advertising. With its TV+® platform, the company delivers unparalleled reach, measurement, and results wherever audiences watch or stream. Founded In 2008, Simulmedia pioneered a data-first, digital approach to TV ad placement and optimization that changed TV advertising forever. With TV+, Simulmedia helps advertisers and agencies quickly and effectively reach viewers scattered across both linear television and connected TV at guaranteed scale without wasteful duplication. Simulmedia has planned and executed successful TV campaigns for hundreds of brands, including Experian, WarnerMedia, Zelle, Disney, 1-800-FLOWERS, Monster, Electrolux, Rover, Nordstrom, King’s Hawaiian, and many more. In addition, Simulmedia allows brands to extend their reach and connect with elusive younger audiences via PlayerWON™, the first in-game video advertising platform for free-to-play PC and console titles. For more information, visit www.simulmedia.com and www.playerwon.com.

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Spotlight

In this video, I share with you Testing & Analysing My Pay Per Click Amazon FBA Advertising Results.What about ensuring your ads are seen by those most likely to take an action? Or, have you ever used Facebook pixel to grow your audience? Increasing conversions, segmenting to audience lists, or optimizing your ads, are just a few of Facebook Pixel's features that will help you get rich insights and ramp up your business.

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